WEBVTT 00:00.440 --> 00:05.390 There tends to be a lot of issues around press releases and duplicate content. 00:05.390 --> 00:07.280 So I want to address that in this video. 00:07.790 --> 00:15.020 Specifically, when journalists take your entire press release and copy and paste it into their article 00:15.020 --> 00:16.430 and just publish it like that. 00:16.850 --> 00:23.480 If it's the same article on site, a journalist A does that on their side and journalist B does that 00:23.480 --> 00:24.140 on their site. 00:24.140 --> 00:28.790 Just basically copy and pasting your press release and turning that into a story, making their life 00:28.790 --> 00:34.430 extremely easy, but at the same time not creating any new content or not changing it. 00:34.430 --> 00:40.340 And if Site C does that and the site does that, all these articles would be like, duplicate. 00:40.340 --> 00:42.830 And how does Google look at that? 00:43.250 --> 00:49.910 And I just want to make sure you understand it's not the same type of press release released every time. 00:49.910 --> 00:56.540 It's more that one press release is copied and pasted by a bunch of journalists on different sites. 00:56.720 --> 01:03.050 And the typical questions that arise are, do these articles get ignored by Google or do you get penalized? 01:03.050 --> 01:09.590 And of course, the difference is with how Google treats this content, what usually happens is the 01:09.590 --> 01:17.420 first posted article is considered the original article and the article be an article C and D, They're 01:17.420 --> 01:21.080 the duplicate articles, so you still get one original one. 01:21.230 --> 01:25.970 But it's not always the case that journalists copy and paste. 01:25.970 --> 01:31.160 Sometimes they do a good job and they edit a part of the article and make it unique. 01:31.160 --> 01:35.300 So don't just think that, oh, it's going to be a waste because everybody's going to cut and paste. 01:35.300 --> 01:37.550 Know, some people actually do change it. 01:37.730 --> 01:40.400 But still, what if people just cut and paste? 01:40.760 --> 01:47.300 Google tends to say that it is going to be duplicate content and the second and third and fourth article, 01:47.300 --> 01:51.050 it won't penalize you, but you will get ignored. 01:51.050 --> 01:59.360 But at the same time, Google the way they usually do things is that most likely it will get ignored. 01:59.360 --> 02:06.200 But if that article gets published on really big and authoritative and relevant sites, they might take 02:06.200 --> 02:07.310 that into consideration. 02:07.310 --> 02:11.990 So even if it's duplicated, it's an open ended question. 02:11.990 --> 02:17.330 There's still a chance that that second and third and fourth article, even though it's going to look 02:17.330 --> 02:24.020 duplicate to Google, they're going to see all this big authoritative site published it with a link. 02:24.290 --> 02:27.860 And so that will have a high chance of helping you with your SEO. 02:27.860 --> 02:34.430 So essentially it's at the end left to Google's discretion, but it's better to have it than not.