WEBVTT 00:00.140 --> 00:01.160 In this video. 00:01.190 --> 00:06.830 I'm going to show you another very different kind of a press release that you can run regularly. 00:06.830 --> 00:09.920 And this press release is going to help you accomplish a few things. 00:09.920 --> 00:11.630 First is going to boost your SEO. 00:11.660 --> 00:14.210 I'm going to specifically talk about SEO strategies. 00:14.850 --> 00:21.270 But of course this can also get reposted and republished on different publications. 00:21.270 --> 00:23.940 So this actually accomplished many things. 00:23.940 --> 00:29.640 And the difference in this particular press release is that it's something you can keep on publishing 00:29.640 --> 00:34.710 and republishing and republishing, and it's going to have new elements inside it as well. 00:34.710 --> 00:39.960 So this is kind of like the high level and here's how it sort of looks like at a high level, it's hard 00:39.960 --> 00:40.410 to see. 00:40.410 --> 00:46.080 So I'll just zoom in into every section and we'll read it together so you'll see what I'm doing. 00:46.080 --> 00:51.750 And by the way, of course, this press releases are about things I sell, but again, I'm not actually 00:51.750 --> 00:52.680 trying to sell them to you. 00:52.680 --> 00:57.570 It's just that, of course, press releases are about products or services, so it has to be about something 00:57.570 --> 01:01.100 I'm selling, but I'm not promoting it directly to you. 01:01.110 --> 01:03.750 So let's first zoom in on the title. 01:03.750 --> 01:10.650 The title is pretty simple 50 of the top Udemy business and marketing courses on permanent discount. 01:10.650 --> 01:18.750 And you see this is 50 now, but next week it could be 55 or 60. 01:18.760 --> 01:24.100 So you can keep running this and you can change the number anytime. 01:24.100 --> 01:27.670 You know, you can get it to 100, you can keep on adding courses. 01:28.090 --> 01:34.660 And so every five new courses, every ten new courses, you can run another press release. 01:34.660 --> 01:40.660 So every month you can essentially run a press release or whatever other arbitrary period of time. 01:40.660 --> 01:43.150 But you see, this is something you can keep rerunning. 01:43.150 --> 01:50.560 But for SEO purposes you don't want to have exactly duplicate content with the only difference being 01:50.560 --> 01:51.100 that number. 01:51.100 --> 01:55.300 So you want to rewrite it a tiny bit, but it will be very easy to rewrite it. 01:55.450 --> 01:59.470 As we'll go through it, you'll see how easy it might be to rewrite it. 01:59.590 --> 02:01.810 So that's the title. 02:01.810 --> 02:03.730 Now let's look at the subtitle. 02:03.730 --> 02:04.870 This is the subtitle. 02:04.870 --> 02:07.960 It's supposed to just reinforce the title, so let's read it together. 02:07.960 --> 02:12.940 Alex Genadinik is one of the most popular Udemy instructors teaching business and marketing. 02:12.940 --> 02:20.170 He has six plus years of teaching experience, 130 online courses, and over 250,000 students. 02:20.170 --> 02:26.590 He now opened up a page with permanent discounts on his top courses, You see. 02:26.590 --> 02:35.290 So this is potentially interesting to students because they know there's a place to constantly get discounted 02:35.290 --> 02:36.010 courses. 02:36.040 --> 02:37.920 That's the value proposition. 02:37.930 --> 02:43.420 After that, we have a basic standard line of when this was published New York, New York, January 02:43.420 --> 02:47.200 30th, let's say 2030 or year 3000, it doesn't matter. 02:47.200 --> 02:48.580 It's just an arbitrary date. 02:48.610 --> 02:54.820 Of course, you would add the date when you are doing this and then colon learn top entrepreneurship 02:54.820 --> 02:56.830 skills at cheapest prices. 02:56.860 --> 02:58.600 That's a good selling point. 02:58.840 --> 03:03.550 So a cheapest price is possible from a top instructor and an experienced entrepreneur. 03:03.730 --> 03:06.640 Now let's get into the actual press release. 03:06.850 --> 03:09.670 Here's the very first line of the press release. 03:09.670 --> 03:11.440 Let's talk about it first. 03:11.440 --> 03:12.400 Let's read it to you. 03:12.430 --> 03:14.440 Here is the page with Alex Genadinik. 03:14.770 --> 03:18.270 Udemy course discounts on his best courses. 03:18.360 --> 03:24.480 Now you see this appears near the top of the press release and the link is near the top of the content, 03:24.480 --> 03:32.040 meaning it's better for SEO and notice at the link the linked text which is Udemy course discounts. 03:32.040 --> 03:34.650 That's called anchor text. 03:34.770 --> 03:38.910 And that's exactly the phrase I'm trying to rank for. 03:38.910 --> 03:45.270 And when you link specifically with the anchor text, it actually is better for your SEO. 03:45.270 --> 03:51.000 So if journalists who write for other publications and pick up this press release, if they just copy 03:51.000 --> 03:55.170 and paste this, I'll get my link in there exactly the way I want it. 03:55.170 --> 03:56.580 And that's how you should do it. 03:56.580 --> 04:03.390 Actually try to link in a way that reads naturally, of course, but has your link with the right anchor 04:03.390 --> 04:06.390 text near the top of the press release. 04:06.390 --> 04:09.150 Now let's go to the next paragraph. 04:09.450 --> 04:10.860 Here's the next paragraph. 04:10.860 --> 04:11.960 Let's read it together. 04:11.970 --> 04:19.030 Udemy has recently changed their pricing model where $9.99 courses are only available on rare sales 04:19.030 --> 04:20.080 throughout the year. 04:20.680 --> 04:26.500 The list of courses on Alex's site have permanent coupon codes which reduce the price to the lowest 04:26.500 --> 04:31.000 possible price available at the moment with Udemy's new dynamic pricing. 04:31.000 --> 04:37.840 And Udemy does have a new and weird dynamic pricing which honestly even instructors don't really understand. 04:38.050 --> 04:43.360 And I think it's half some kind of a mysterious algorithm and half purely just bugs that they don't 04:43.360 --> 04:44.650 even know that they're happening. 04:44.650 --> 04:48.940 But this is something that is currently happening and it's been happening for a while. 04:48.940 --> 04:54.640 So certainly as a student, their pricing is very confusing, but it's actually confusing for instructors 04:54.640 --> 04:55.240 as well. 04:55.240 --> 05:02.470 But Udemy does provide instructors with a link that supposedly the link that makes the courses the cheapest 05:02.470 --> 05:07.300 that day, whichever day it is according to their sliding price scales. 05:07.900 --> 05:09.880 And that's the link I have on that page. 05:09.880 --> 05:14.260 So through all that confusion, that page is supposed to help. 05:14.920 --> 05:22.360 And this kind of text I want to bring to your attention that you can make the same points in your future 05:22.360 --> 05:29.440 press releases, but just rephrase it so that Google doesn't treat it as a copy paste and duplicate 05:29.440 --> 05:30.280 content. 05:30.310 --> 05:32.860 Now, in this next paragraph, something interesting happens. 05:32.860 --> 05:34.330 Let's examine it together. 05:34.510 --> 05:35.950 It quotes me. 05:36.190 --> 05:41.560 Alex says, quote, I know firsthand how hit or miss online courses can be. 05:41.560 --> 05:48.490 I've taken them myself over the last ten years on topics ranging from philosophy to psychology to business 05:48.490 --> 05:49.390 and sales. 05:49.480 --> 05:55.300 A good course has to have an expert instructor who is good at teaching and wants to teach and see his 05:55.300 --> 05:56.410 students succeed. 05:56.440 --> 05:58.300 This is what I try to bring to my courses. 05:58.330 --> 05:59.050 End quote. 05:59.080 --> 06:00.040 Notice that quote. 06:00.040 --> 06:00.730 End quote. 06:00.760 --> 06:03.520 The whole paragraph is a quote, actually. 06:03.820 --> 06:05.320 Why is this necessary? 06:05.350 --> 06:13.300 Because for the journalist who may be reposting your press release, if you have a quote in there, 06:13.300 --> 06:17.900 it will make them look like they did a lot of research. 06:17.900 --> 06:18.950 They interviewed you. 06:18.950 --> 06:19.430 Right. 06:19.430 --> 06:26.720 It will make them look like a better journalist and it will make the story better because it has some 06:26.720 --> 06:28.750 original ideas from the creator. 06:28.760 --> 06:35.000 So this actually makes your article better and it makes the journalist's life easier because they can 06:35.000 --> 06:37.250 just cut and paste and make themselves look better. 06:37.250 --> 06:44.000 And so having a quote in your press release actually slightly increases the chances of your press release 06:44.000 --> 06:48.080 being picked up because a quote does make it a better article. 06:48.080 --> 06:51.800 And now let's read the last paragraph of the press release. 06:52.190 --> 06:53.210 I'll read it to you. 06:53.330 --> 06:57.920 When you take Alex's courses, you know that you are getting a course from someone who has deep business 06:57.920 --> 07:03.320 insight, experience, teaching, and understands what entrepreneurs are going through because he has 07:03.320 --> 07:04.730 gone through it himself. 07:04.760 --> 07:10.550 Alex is also known to go the extra mile to help students in his courses by providing world class support. 07:10.550 --> 07:16.940 Even though he has over 250,000 students, he answers 99% of student questions within 24 hours and regularly 07:16.940 --> 07:18.170 holds office hours. 07:18.200 --> 07:19.550 These things are actually true. 07:19.550 --> 07:25.070 I really try hard to support students, and that completes the press release. 07:25.310 --> 07:31.550 Notice that this paragraph that we just went over again, you can totally rewrite it. 07:32.010 --> 07:34.740 The points you would make in it are somewhat arbitrary. 07:34.770 --> 07:40.380 You can talk about any aspect of my teaching, any aspect of courses, any aspect of e-learning, so 07:40.380 --> 07:46.380 that when you do this press release again and again and again, month after month, it's not duplicate, 07:46.380 --> 07:47.580 it's not identical. 07:47.880 --> 07:55.140 And hopefully long term you'll figure out a formula for whatever you're doing, a press release for, 07:55.140 --> 07:57.570 for what gets it more attention. 07:57.570 --> 08:04.230 And then you can just talk about that more and more, all the while boosting your SEO. 08:04.440 --> 08:06.030 And that's the end of the press release. 08:06.030 --> 08:11.640 The only things you'll have to do is finish it with a bio and contact information. 08:11.640 --> 08:19.830 It looks simply like this, just a little bio about yourself written in third person and contact information. 08:19.830 --> 08:20.760 And that's it. 08:20.760 --> 08:22.200 That's your entire press release. 08:22.200 --> 08:22.980 Pretty simple. 08:22.980 --> 08:28.020 You can write it in essentially under an hour and then you're ready to send it out. 08:28.140 --> 08:33.970 Notice that it will both help your SEO and help you get traffic and publicity. 08:33.970 --> 08:38.230 And if you get it picked up by big publications, it will be great for branding.