WEBVTT 00:00.140 --> 00:05.900 Now let's take a look at a few more different kinds of examples you could use for different announcements 00:05.900 --> 00:12.080 for your press releases so that you get a better sense of how you'd write one for yourself. 00:12.110 --> 00:17.930 The first one might be for a book release, so your headline might be something like new book Start 00:17.930 --> 00:21.620 Your Business based on experiences of 300 000 entrepreneurs. 00:21.620 --> 00:26.480 Some of this we've already seen the 300 000 number draws attention. 00:26.660 --> 00:30.410 The word new signifies, Oh, there's something new. 00:30.440 --> 00:38.720 If the book was maybe like by a really well known author, let's say Bill Gates, great. 00:38.750 --> 00:41.180 We could say new book by Bill Gates. 00:41.270 --> 00:47.600 But if it was a book by me, for example, which actually this was a book by me, well, I'm not like 00:47.600 --> 00:48.860 a brand name, right? 00:48.860 --> 00:50.240 I'm not like a household name. 00:50.240 --> 00:54.800 I have a little bit of a audience, but not something like Bill Gates. 00:54.800 --> 01:00.990 So there's not much value of putting new book by Alex Genadinik into this. 01:00.990 --> 01:02.190 So that's for a book. 01:02.190 --> 01:03.690 Now let's look at another one. 01:03.690 --> 01:05.940 Here's a totally different topic. 01:05.970 --> 01:09.150 Google algorithm update All sites lose traffic. 01:09.150 --> 01:13.770 So obviously this would be for the SEO industry, which is search engine optimization. 01:13.770 --> 01:18.480 Now, Google updates their algorithm every day, but those are typically minor updates. 01:18.480 --> 01:23.730 But every once in a while there is a huge update and a lot of sites go up in ranking. 01:23.760 --> 01:27.900 A lot, a lot of sites go down in ranking, and the ones that go down lose a lot of money. 01:28.080 --> 01:31.800 And so it's incredibly significant to their businesses. 01:32.130 --> 01:37.410 So if you write a headline like Google Algorithm update, all sites lose traffic. 01:37.410 --> 01:42.270 People in that SEO world, in that niche, they will take a look for them. 01:42.270 --> 01:43.710 It's very significant. 01:44.070 --> 01:46.380 Now, you want to also be accurate. 01:46.410 --> 01:52.710 Of course, don't do clickbait like the title should be actually real and reflecting reality. 01:52.740 --> 01:59.340 Don't just get people to click, but make sure that the announcement itself will reflect this headline. 01:59.580 --> 02:03.210 But certainly something like this would get a lot of people's attention. 02:03.450 --> 02:05.280 Now here's another headline. 02:05.280 --> 02:08.430 Kim Kardashian's new hairstyle first seen here. 02:08.460 --> 02:08.710 Okay. 02:08.730 --> 02:12.060 You see, Kim Kardashian is a recognized brand. 02:12.090 --> 02:17.010 You don't have to like or dislike her, but certainly she's she's a recognized brand. 02:17.220 --> 02:18.480 And we're namedropping. 02:18.480 --> 02:24.540 And by the way, when I use the word namedropping, that's just my own shorthand for using a recognized 02:24.540 --> 02:24.900 brand. 02:24.900 --> 02:29.880 It doesn't mean namedropping in that slimy way that sometimes happens. 02:29.880 --> 02:37.410 Really, when I say namedropping, that's just my way of saying, let's leverage the recognition of 02:37.410 --> 02:38.490 a known brand. 02:39.060 --> 02:45.330 So Kim Kardashian is certainly a known brand and new hairstyle first seen here. 02:45.960 --> 02:52.440 Well, people will click on it because a lot of people click on news from her family. 02:52.440 --> 02:57.120 Certainly I'm not part of her audience, but I do know she's very popular. 02:57.120 --> 03:01.680 So so a lot of people are interested in this and something new is happening to her. 03:01.680 --> 03:03.660 So that will inspire interest. 03:03.690 --> 03:05.460 Here's another headline. 03:06.050 --> 03:07.190 New app launch. 03:07.190 --> 03:13.310 So whenever you launch something just like that book release, that's a good time to do a press release. 03:13.310 --> 03:18.860 So this headline would be app for starting your business based on research of 300,000 entrepreneurs. 03:18.860 --> 03:22.790 It's very similar to that book example, which was the first example. 03:22.820 --> 03:29.720 The only difference being the first example had the word experience in it, and this example has the 03:29.720 --> 03:30.830 word research in it. 03:30.830 --> 03:34.130 Research being quite authoritative, right? 03:34.130 --> 03:40.490 When you have research based on such a large number, that inspires a little more trust in the audience. 03:40.610 --> 03:47.810 Now let's look at a different kind of an announcement, and this is more of a milestone announcement. 03:47.810 --> 03:51.680 So Problemu business apps cross a million downloads. 03:51.680 --> 03:59.150 Now you can do this for apps, cross a thousand downloads, 10,000 downloads, 50,000 downloads, 100,000 03:59.150 --> 03:59.480 downloads. 03:59.480 --> 04:01.670 500,000 downloads, 10 million downloads. 04:01.670 --> 04:08.880 You see, actually, every milestone can be a cause for a press release, and maybe it doesn't get picked 04:08.880 --> 04:13.140 up at 1000 downloads, but maybe it gets picked up at 100,000 downloads. 04:13.140 --> 04:20.460 But certainly if you're after a CEO, you can do press releases on this a few times because every time 04:20.460 --> 04:26.070 you do a press release, it gives you a tiny boost for your website's SEO. 04:26.070 --> 04:32.610 But also every time your product grows, you have a bigger chance with a bigger number of downloads 04:32.610 --> 04:36.480 or a bigger accomplishments to get picked up by some media channels. 04:36.480 --> 04:41.940 And the good thing about this is that you can do this often, whereas if you launch something, okay, 04:41.940 --> 04:44.010 you launched it, but you're not going to relaunch it again. 04:44.010 --> 04:46.590 So you just get a one and done kind of a press release. 04:46.590 --> 04:51.380 But for a milestone update, this kind of a thing you can do regularly. 04:51.390 --> 04:54.000 Now let's look at a different kind of an example. 04:54.000 --> 04:59.490 Here's one new marketing agency launch specializing in celebrity PR. 04:59.520 --> 05:02.790 Now a marketing agency launch is not exciting. 05:02.790 --> 05:05.430 There are hundreds of them being launched every day. 05:05.430 --> 05:07.740 Most of them are not that great. 05:07.770 --> 05:10.500 It's very commoditized business. 05:10.500 --> 05:12.540 They're not that different from each other. 05:12.540 --> 05:17.640 It's kind of the same with apps and books now, too, if we're honest, because there are so many books, 05:17.640 --> 05:18.630 there's so many apps. 05:18.630 --> 05:23.130 Just the launch of one doesn't by itself inspire that much interest. 05:23.130 --> 05:28.620 So the second part of the headline is really where we can inspire interest. 05:28.620 --> 05:35.850 So the second part of the headline is specializing in celebrity PR, or we can maybe even clarify that 05:35.880 --> 05:43.470 to something like specializing in getting celebrities to promote, let's say, household products. 05:43.470 --> 05:49.200 So if you have a household product or if you have a magazine about household products, this is really 05:49.200 --> 05:50.070 interesting, right? 05:50.070 --> 05:54.780 How about, you know, some big celebrity like Brad Pitt promoting your product? 05:54.810 --> 05:59.160 Well, that's a dream come true if you're a business selling household products. 05:59.160 --> 05:59.460 Right? 05:59.460 --> 06:02.130 So you would definitely take an interest in this. 06:02.130 --> 06:11.130 So some specificity and some interesting thing in what you do really can make your press release headline 06:11.130 --> 06:12.720 really come alive. 06:12.720 --> 06:20.280 And that's really the value of the examples here, is that every one of these has some twist by which 06:20.280 --> 06:26.820 you take kind of a regular thing that's not that exciting and making it a little more exciting. 06:27.270 --> 06:31.050 So whatever you have now, you have so many tools, right? 06:31.050 --> 06:38.430 Like adding numbers, adding percentages, adding authority, adding recognized brands, emphasizing 06:38.430 --> 06:41.280 newness and uniqueness, all these things. 06:41.310 --> 06:44.700 Now you should try to add to the title of your press release.