WEBVTT 00:00.110 --> 00:01.070 With this video. 00:01.070 --> 00:08.150 Let's begin an interactive exercise where you and I are going to work on and improve a product description 00:08.150 --> 00:14.030 for one of the most popular products that there is today, and that is this book, Atomic Habits by 00:14.030 --> 00:14.940 James Clear. 00:14.960 --> 00:16.550 Perhaps you're aware of this book. 00:16.550 --> 00:22.130 In recent years, it's been very popular in the personal development field. 00:22.160 --> 00:23.510 I'm not promoting this. 00:23.540 --> 00:26.180 In fact, I have my own competitive products to this. 00:26.180 --> 00:34.100 But because this is perhaps the number one product in that category, let's use the description of that 00:34.100 --> 00:34.430 product. 00:34.430 --> 00:40.190 And you see it was published in 2018 and since then it's exploded for a number of years now it's been 00:40.190 --> 00:41.030 around number one. 00:41.030 --> 00:47.090 When I clicked on this book today, it was number four seller in all books in the world, number four, 00:47.090 --> 00:50.750 best seller of all the books, from Shakespeare to textbooks to anything. 00:50.870 --> 00:52.460 So here we go. 00:52.460 --> 00:57.170 We're going to scroll down and we're going to examine this description. 00:57.170 --> 01:00.330 I'm going to have the link to this book in the resources of this video. 01:00.330 --> 01:04.950 So you can always go to this description and we're going to do this in a few steps. 01:04.950 --> 01:11.310 First, I'm going to challenge you to come up with five ways that you would improve this description. 01:11.310 --> 01:14.670 And I'm going to highlight everything to improve from here to there. 01:14.670 --> 01:20.040 When you first come to this, you might have it kind of smaller and then you would just click on Read 01:20.040 --> 01:21.690 more and it would appear as bigger. 01:21.900 --> 01:23.610 So you would read it carefully. 01:23.610 --> 01:30.600 And your first challenge is to find five things that you don't like about this or that you don't love 01:30.600 --> 01:33.180 about this because this is good. 01:33.210 --> 01:36.240 But there are always ways to make it better. 01:36.390 --> 01:40.080 And in the next video, I'm going to give you five ways that I would improve it. 01:40.080 --> 01:45.300 My own ways, your ways and my ways may not match, but at least it be fun to compare. 01:45.300 --> 01:48.180 And in the next videos we're going to put this through ChatGPT. 01:48.210 --> 01:54.030 Then we're going to do some exercises and then we're going to make this far, far better than it is, 01:54.030 --> 01:57.810 because this book, let's face it, doesn't sell well because of the description. 01:57.810 --> 02:02.520 This book sells well, because the author is really great at promoting it. 02:02.520 --> 02:04.200 The book itself is not bad. 02:04.200 --> 02:10.260 It's interesting, but as you'll see in the coming videos, certainly the product description can help 02:10.260 --> 02:11.640 this book's cause. 02:11.640 --> 02:17.820 And the way you look at it is probably this product has a very, very, very high sales conversion already. 02:17.850 --> 02:24.330 We don't know that this is private information, but let's say it has like a 10% conversion rate of 02:24.330 --> 02:28.760 people who come to this Web page and 10% of them convert and buy. 02:28.770 --> 02:32.360 Well, let's say we improve the description and make it an even greater strength. 02:32.370 --> 02:38.490 That may take us from, let's say, a 10% conversion rate to maybe like an 11% conversion rate or a 02:38.490 --> 02:45.570 10.5 conversion rate, which actually is a lot of money considering how many people land on this page 02:45.570 --> 02:46.830 and something like that. 02:46.830 --> 02:53.070 If you look at the bestseller rankings, you see right here, he's number four and something like that 02:53.070 --> 02:56.010 can push him up to number three or number two or number one. 02:56.490 --> 03:01.530 And even though that might seem like a small difference, boosting your sales conversion rate with your 03:01.530 --> 03:04.740 description can be a big difference maker. 03:04.740 --> 03:11.340 So with that, just to get ready for the next video, simply read the description here and in the next 03:11.340 --> 03:16.260 video I'm going to share my five things that I'd like to improve about this, and then I'm going to 03:16.260 --> 03:18.000 give you a next challenge.