WEBVTT 00:00.170 --> 00:06.620 So here's my answer to the challenge from the previous video, which was to add a subtitle to this title 00:06.680 --> 00:09.710 or to your title that is under 120 characters. 00:09.710 --> 00:11.000 So let's read mine. 00:11.150 --> 00:16.190 Students boost their sales conversion rate by 50 to 200%. 00:16.190 --> 00:21.470 Learn to seduce potential clients to desire your product. 00:22.040 --> 00:23.660 Notice I use interesting language. 00:23.660 --> 00:26.150 Seduce potential clients. 00:26.150 --> 00:28.460 Seduce is very interesting here, right? 00:28.490 --> 00:31.480 You're not like selling, you're seducing. 00:31.480 --> 00:36.370 And then you're seducing potential clients to desire seduction, desire. 00:36.370 --> 00:40.240 These are highly emotion evoking terms. 00:40.240 --> 00:48.550 So now this subtitle reinforces the title, also uses numbers and percentages and also uses interesting 00:48.550 --> 00:49.060 language. 00:49.060 --> 00:51.220 But let's make it harder. 00:51.220 --> 00:52.930 Let me give you the next challenge. 00:52.930 --> 00:56.020 And this is going to be a very real world challenge. 00:56.440 --> 01:06.370 Your next challenge is to use keywords like ChatGPT in your title and subtitle to explain that this 01:06.370 --> 01:13.420 course isn't just a sales copywriting course, it's a sales copywriting course that also uses artificial 01:13.420 --> 01:14.950 intelligence and ChatGPT. 01:15.220 --> 01:21.040 That's going to make your course far more interesting because yes, it's traditional sales copywriting, 01:21.040 --> 01:25.600 but now it includes using cutting edge technology. 01:25.600 --> 01:30.370 And, you know, ChatGPT and artificial intelligence has a lot of hype, inspires a lot of interest. 01:30.370 --> 01:35.320 And of course, you will stand out from competition because competition typically won't catch up as 01:35.320 --> 01:35.710 fast. 01:35.710 --> 01:38.500 So this will help a lot. 01:38.500 --> 01:44.060 It will make your title and subtitle a lot stronger, but the challenge is that you only have a little 01:44.060 --> 01:49.430 bit of space, but now you have to add these keywords so your life is harder now, right? 01:49.430 --> 01:53.300 Because you got to add more points into the same amount of space. 01:53.300 --> 01:54.800 So do this exercise. 01:54.800 --> 01:56.000 Now really think about it. 01:56.000 --> 02:03.410 Because this now is a real challenge, because you always have more things you want to add to your title 02:03.410 --> 02:07.030 and subtitle, but you have a limited amount of space. 02:07.030 --> 02:12.760 This is one of the biggest challenge in sales copywriting today. 02:12.850 --> 02:16.120 You have so much to say, so little space to say it. 02:16.120 --> 02:19.270 You've got to condense or cut things. 02:19.420 --> 02:21.310 Now is getting hard. 02:21.310 --> 02:22.510 This is really tricky. 02:22.510 --> 02:27.490 So try this now really think about it because this is now a real world challenge. 02:27.520 --> 02:29.830 And I'll give you my answer in the next video. 02:29.830 --> 02:35.020 And by the way, do this for both the title and subtitle. 02:35.380 --> 02:41.650 You don't have to use the same keywords in both of them, but it would be best if you at least mention 02:41.650 --> 02:47.980 somewhere that ChatGPT and artificial intelligence would be used, because that's going to make your 02:47.980 --> 02:50.380 headlines and subtitles much more effective. 02:50.380 --> 02:53.380 So both title and subtitle. 02:53.380 --> 02:56.380 Try it now and I'll see you in the next video with my answer.