WEBVTT

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In this video, I'm going to give you my answer to the exercise I gave you in the previous video.

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And the exercise was to use numbers or percentages to grab attention with the very same headline you

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wrote in the first part of this challenge.

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The first part of the challenge was to just write a headline for a sales copywriting course and use

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one of the interesting terms.

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And then the second part was to add numbers and percentages.

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And my answer is something like this sales copywriting to jump your sales from 50 to 200%.

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And if you are using the Google Docs, you can easily check how long this is.

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I used word count and you can see that it's 57 characters, the highlighted part.

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So you can easily quickly tell how long this is.

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And while your answer wouldn't be the same as mine because this is a free form exercise and I kind of

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just made up these percentages 52 to 100%.

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It would be great if yours was similar to mine, or maybe even better if you feel like yours is better,

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feel welcome to post it in the Q&A of this video, and I'll take a look and I'll let you know what I

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think and whether yours really is better.

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Of course, it's unquestionable that mine can be improved, and so I look forward to seeing if you can

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come up with something better.

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But now let's look at part three of this exercise.

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Part three of this exercise is to now that you have a pretty good headline that uses numbers or percentages

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and grabs attention and has interesting language and promise of benefits, let's add a subtitle under

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that which is 120 characters.

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And remember, the subtitle is supposed to reinforce the point of your title and logically help people

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take the next mental step in the buying decision.

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So try to create a subtitle for this for whatever your answer was.

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Or if you want, you can create a subtitle that would work with my title in case your title is very

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different.

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So create your subtitle under 120 characters and I'll show you my answer in the next video.

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And then I'll give you one more challenge.