WEBVTT

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In this video, I'm going to give you my answer to the previous exercise, and then I'm going to give

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you another exercise on top of this.

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So the first challenge was to write a course title for an online course that teaches sales copywriting

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and use up to 60 characters, which is pretty easy because you have essentially all the freedom.

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There are almost no constraints.

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Sure, there is a 60 character constraint, but that's not a large constraint.

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So my attempt at it was sales copywriting.

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To jump start.

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Jump start is one of those terms I used from that large list of helpful.

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Copywriting terms.

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Jump start your sales.

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If you're somebody who is struggling with sales.

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And obviously because you're struggling, you would be searching for help in sales and sales.

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Copywriting is one of the main things you'd look into when you see a headline that promises for you

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to jump start your sales.

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That's a great word because you can picture jump start like a jump.

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You want that quick early spike.

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That's like a secondary meaning of this word is that it would be quick, like a jump, and that finally

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your sales would start.

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And generally speaking, you want to accomplish at least a couple of things.

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You want it to be clear what the course is.

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That's why we have sales copywriting right in here, because that's the main focus of this course.

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And then we want that promise the big benefit.

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Now your next challenge is while keeping things clear and while promising a big benefit, edit whatever

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headline you made to now include numbers or percentages, because that will grab the eyes just a little

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more when your headlines have numbers or percentages, people's eyes tend to gravitate towards those,

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and those headlines just grab a little more attention.

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So just to make it clear, your next challenge is whatever headline you wrote, you can rewrite it.

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You can keep it similar, but add numbers and percentages without going over 60 characters.

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So try this now before the next video starts.

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And in the next video, I'm going to show you my answer.