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With this video.

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I want to introduce the next section that's coming up in the course.

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And it's going to be about sales conversion.

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This is copywriting so that the pages you create from the title to the descriptions to the subhead lines

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to many, many, many other components of your entire website and individual pages on it, especially

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sales pages, especially your home page, so that when people come there it converts, meaning if you're

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selling, people going to are going to buy at a higher rate.

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If you need people to sign up for an email newsletter, people are going to do that at a higher rate.

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So your sales copywriting is extremely important because in this course we talk a lot about getting

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traffic, but what's good traffic if it doesn't buy or doesn't do what you need them to do?

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So the sales conversion goes hand in hand.

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It's like a marriage to marketing because when people come to your website or wherever or other profiles,

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if the sales copywriting is good, they'll more visitors will be more likely to take the next step.

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If the sales copywriting is not good, people are going to leave and you're going to lose those leads

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that you worked so hard to get.

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So that's why sales, copywriting and sales conversion is so important and that's what we're going to

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focus on that in this section.

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So now that you know why we're focusing on this now, let's begin.