WEBVTT

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With this video.

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I want to introduce the next section that's coming up in the course, which is going to be an interesting

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one.

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A different one is going to involve marketing case studies of other companies because you know what?

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It's really good to learn from other people's mistakes.

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And what I encourage you to pay attention to as we go through these upcoming examples is the amount

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of change that people have to do along the way.

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Adoption like there's a problem, solve the problem.

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There's another problem.

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Solve that problem.

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There's a million problems, solve a million problems.

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There's this constant change and adoption, constant hustle.

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And also the fact that in many of these cases, which is going to be my case, is other people's cases.

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It was not overnight.

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It was years in the making.

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So if you're struggling, if you're facing challenges, know that you are experiencing what other entrepreneurs

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are experiencing.

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This is normal and what's going to help you is creative problem solving and persistence.

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Even though it doesn't feel good to be in the period of struggle, know that you're not alone.

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Most entrepreneurs go through the same thing, and with that mindset, it will be really helpful to

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watch this section that's coming up.

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So with that, let's begin this section on examining different marketing case studies for different

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companies.