WEBVTT 00:00.320 --> 00:08.150 If you want to try the short form videos that are bumper ad or the 15 second ad, both of which are 00:08.150 --> 00:14.780 not skippable, I've got some scripts for you that can help you, and these are very easy videos to 00:14.780 --> 00:16.610 create because they're so short. 00:16.640 --> 00:20.150 Let's start with the script for the bumper ad, which is just six seconds. 00:20.150 --> 00:27.200 You really only have like one sentence, so you want to tell people how to find your product and what 00:27.200 --> 00:30.680 the benefit is in copywriting, which is what we are doing now. 00:30.680 --> 00:32.390 This is sales copywriting. 00:32.390 --> 00:34.520 We want to explain the benefit. 00:34.520 --> 00:42.110 What do people get like lose weight, be happier, make money, look better, something that they really 00:42.110 --> 00:42.740 want. 00:42.740 --> 00:51.440 So the script would be visit and then you tell them my website.com or whatever your website is, we 00:51.470 --> 00:55.010 help you become happier by. 00:55.010 --> 01:03.250 And then you explain how like maybe by practicing mindfulness or by finding fulfillment or something 01:03.250 --> 01:04.360 that would make sense. 01:04.360 --> 01:07.270 And basically that's the end of that script. 01:07.270 --> 01:12.280 Even though it's only six seconds, you're actually able to put three pieces of information in there, 01:12.280 --> 01:19.120 how they can go to your website or engage with your brand, how you can help them, and a little bit 01:19.120 --> 01:25.600 about your differentiation and credibility where you get to explain in a few words how you help them 01:25.600 --> 01:27.040 achieve what they want to achieve. 01:27.070 --> 01:27.850 That's it. 01:28.150 --> 01:36.790 Now, having seen this, actually the first line of your 15 second ad is essentially almost the same 01:36.790 --> 01:37.480 thing. 01:37.600 --> 01:45.190 You see, you want to make that very strong first statement very clearly and on point so that people 01:45.190 --> 01:47.620 know everything about you right away. 01:47.920 --> 01:55.720 Then you might want to add another sentence like visit our website for discounts, for example, because 01:55.720 --> 02:00.040 that just makes things more attractive when you have discounts or sales. 02:00.040 --> 02:05.980 This line doesn't have to be about discounts all the time, but just make your offer more interesting 02:05.980 --> 02:09.790 then it's also nice to add some credibility. 02:09.790 --> 02:15.930 You can say we've been in business X number of years, or maybe an example would be our research is 02:15.930 --> 02:19.860 based on this Harvard study so that people can trust you. 02:19.860 --> 02:22.110 And this also makes things interesting. 02:22.110 --> 02:27.780 If you can't make things interesting with discounts and sales, you want to make things interesting 02:27.780 --> 02:30.540 just by thinking about, well, how do you stand out? 02:30.540 --> 02:32.220 What's unique and interesting about you? 02:32.220 --> 02:34.050 Did you launch something cool? 02:34.050 --> 02:36.090 Is what you're doing revolutionary? 02:36.150 --> 02:38.370 Is what you're doing extra helpful? 02:38.550 --> 02:40.570 Whatever is the best part about you? 02:40.600 --> 02:42.310 Lines two and three. 02:42.310 --> 02:46.720 This is what you say, and you're almost out of time at that point in this ad. 02:46.720 --> 02:51.040 So sentence number four is really about getting them to take action. 02:51.040 --> 02:59.470 So often marketers do that by creating some kind of urgency or scarcity saying sale ends soon, so act 02:59.500 --> 03:04.480 now or maybe supply and soon or something like that. 03:04.570 --> 03:10.190 You don't have to have this, but this typically helps people take action. 03:10.190 --> 03:15.620 And of course you want to edit this according to what your business is and what your product is, what 03:15.620 --> 03:16.340 you're promoting. 03:16.340 --> 03:21.380 But these are the general scripts you could follow that should be effective. 03:21.380 --> 03:27.770 Of course, different niches require slightly different copywriting, and different audiences respond 03:27.800 --> 03:28.880 to different copywriting. 03:28.880 --> 03:32.990 But as a general guide, this is good to follow.