WEBVTT 00:00.200 --> 00:05.090 In this video, I want to show you very common mistakes that students make. 00:05.090 --> 00:07.940 And this is going to come from a case study of an actual student. 00:07.940 --> 00:13.730 So a student emailed me and said, I'm running ads to my YouTube video. 00:13.760 --> 00:17.440 I'm hoping to get sales and subscribers to my channel. 00:17.450 --> 00:18.290 Okay, good. 00:18.290 --> 00:20.780 They send me a screenshot of what's going on here. 00:20.810 --> 00:28.100 The first red flag is how many views do you think it should take to get like 100 subscribers or ten 00:28.100 --> 00:29.000 subscribers? 00:29.000 --> 00:33.290 Because here we see that there's only 190 views on this video. 00:33.290 --> 00:40.370 In this ad you see for 100 views, I'd expect maybe to get one subscriber to that would be the average 00:40.370 --> 00:43.490 for a regular, more or less common video. 00:43.490 --> 00:43.820 Let's say. 00:43.820 --> 00:44.660 It's not bad video. 00:44.660 --> 00:45.770 It's not a great video. 00:45.800 --> 00:48.710 1 or 2 subscribers per 100 views. 00:48.710 --> 00:50.270 That's what I'd expect. 00:50.300 --> 00:53.270 Maybe a couple more, but not something extraordinary. 00:53.270 --> 00:56.510 It's not like everyone who's going to watch it is going to subscribe. 00:56.510 --> 00:58.160 That's not realistic. 00:58.160 --> 01:02.070 So the number of views here is the first mistake. 01:02.070 --> 01:07.800 Just misunderstanding how much you have to invest in ads to get subscribers. 01:07.800 --> 01:09.370 And that's just reality. 01:09.390 --> 01:12.120 The second is the chosen keywords. 01:12.150 --> 01:20.370 Now this particular creator is teaching Korean and they're trying to get Korean students the video that 01:20.370 --> 01:21.180 they are promoting. 01:21.180 --> 01:26.850 I'm not going to make you watch it here, but I'll just tell you, it's a video that kind of meanders. 01:26.850 --> 01:28.230 It's a 15 minute video. 01:28.230 --> 01:35.820 It's kind of funny, kind of entertaining, but it's not a video made to attract people to learn Korean 01:35.820 --> 01:36.420 language. 01:36.420 --> 01:41.460 So that would tell me that it would have an even lesser engagement rate. 01:41.460 --> 01:46.050 If the ultimate goal is to get students to learn Korean. 01:46.050 --> 01:49.410 Now let's look at the keywords they chose to see. 01:49.410 --> 01:50.550 The next mistake. 01:50.550 --> 01:54.110 Here we have an example of their keywords. 01:54.120 --> 01:56.670 There's not many keywords so we can go over them. 01:56.670 --> 01:57.690 Korean language. 01:57.690 --> 01:59.010 That's a very good one. 01:59.010 --> 02:01.290 K-Pop, That's a very bad one. 02:01.320 --> 02:02.970 K-Pop is music. 02:02.970 --> 02:08.130 People who like K-Pop, we have no sign that they want to learn the language. 02:08.130 --> 02:09.930 It's the same with Korean drama. 02:09.960 --> 02:13.860 People who want Korean drama, they probably already speak Korean. 02:13.860 --> 02:19.710 So anything like K-Pop, K-Pop news, Korean, how to Korean, how to is weird because that's going 02:19.710 --> 02:21.360 to get a lot of false positives. 02:21.360 --> 02:23.850 And Korean fashion also doesn't make sense here. 02:23.850 --> 02:27.420 Fashion, I mean, if we're teaching language, fashion doesn't make sense. 02:27.420 --> 02:29.790 So anything with language related, those are good keywords. 02:29.790 --> 02:35.850 But look how many keywords are kind of a mess here and you'll see that the views 37 views came from 02:35.850 --> 02:41.340 K-Pop, so that would be a miss the Korean Hangul words, that would be good Korean drama. 02:41.370 --> 02:42.420 That would be not good. 02:42.420 --> 02:46.620 So even if the targeting was good, you'd expect to have relatively few subscribers. 02:46.620 --> 02:52.620 But here you'd have even fewer subscribers because one, the video is not ideal for this kind of goal, 02:52.620 --> 02:58.890 but two, the keywords are targeting the wrong people who don't necessarily want to learn the language. 02:58.890 --> 03:01.950 So if they don't want to learn the language, you can't convince them to do that. 03:01.950 --> 03:11.130 So here we have seemingly, you know, I'm running an ad very common, but in such a small project there's 03:11.130 --> 03:13.380 already three very core errors. 03:13.380 --> 03:19.590 So hopefully that helps you think through if you wanted to run ads to gain subscribers and also think 03:19.590 --> 03:21.210 through keywords and things like that.