WEBVTT 00:00.200 --> 00:05.210 In this video I want to talk about this little pulldown, additional settings and the product feed. 00:05.240 --> 00:09.860 The product feed option applies to relatively few people. 00:09.860 --> 00:13.130 This is only an option if you use the Google Merchant Center. 00:13.160 --> 00:17.690 The Google Merchant Center is if you run special ads for products. 00:17.690 --> 00:19.610 I'll show you how they look like here. 00:19.610 --> 00:24.320 I searched for buy shoes just because I knew that these kinds of ads would appear. 00:24.320 --> 00:28.520 So you see how these ads, they're not like the regular Google ads, right? 00:28.520 --> 00:33.260 The regular Google ads are these text based ads that we're all familiar with. 00:33.260 --> 00:38.360 But when you search for products, these kinds of ads appear that look like almost like Google Images. 00:38.360 --> 00:40.250 But these are ads, obviously sponsored. 00:40.250 --> 00:45.650 It says here, and these are the kinds of ads you can make in the Google Merchant Center, but you have 00:45.650 --> 00:48.920 to have physical products that you're advertising. 00:49.010 --> 00:53.600 And even though some people in this course will be doing that, it will be a relatively small percentage 00:53.600 --> 00:55.430 of the total number of students. 00:55.430 --> 01:01.250 And to do this, you actually have to have your Google Merchant Center set up, which is outside the 01:01.250 --> 01:06.320 scope of this course, naturally, because it's a whole other ad system outside of YouTube ads. 01:06.320 --> 01:14.450 So if you have this, you can just check this mark here, and then you'll be able to promote your products. 01:14.480 --> 01:19.550 Like I have a store here, which as you see it filled out, but we don't want to do that here because 01:19.550 --> 01:20.570 most people don't have a store. 01:20.570 --> 01:26.270 But if you do have a store, it can literally be that easy as connecting your store, checking this 01:26.270 --> 01:31.070 bookmark, and actually running ads that are actually like a product feed ads. 01:31.100 --> 01:34.460 You literally have your product feed show up in the ads. 01:34.460 --> 01:40.040 But generally speaking, this product feed is only an option for like a very small percentage of the 01:40.040 --> 01:44.600 students in this course because the requirement for it is just, you know, you have to have physical 01:44.600 --> 01:50.300 goods you're selling and you have to have set up your Google Merchant center before, and you have to 01:50.300 --> 01:52.080 actually run ads to those products. 01:52.080 --> 01:53.360 So it's a lot of requirements. 01:53.810 --> 01:58.610 Now, on the other hand, this additional settings, that's something that's important to look into 01:58.610 --> 02:02.210 because this can help any video ad you're running. 02:02.240 --> 02:07.040 Like for example, you can choose what kind of devices you want to advertise on. 02:07.040 --> 02:12.800 If you have something complicated, maybe you don't want it to go to mobile phones. 02:12.830 --> 02:17.150 You can set specific targeting devices and maybe just computers, right? 02:17.150 --> 02:21.710 If it's a professional audience who is sitting there at work, they're probably at a computer. 02:21.710 --> 02:26.240 But if your video is something that can be consumed on the go, then you just want to leave this as 02:26.240 --> 02:26.990 default. 02:27.290 --> 02:30.350 So you generally want to be sensitive to what your audience is. 02:30.380 --> 02:34.010 And maybe your audience is watching TV at home. 02:34.010 --> 02:34.310 Right. 02:34.310 --> 02:39.140 And so, you know, they're at home and you can remind them, well, I have this furniture set. 02:39.170 --> 02:41.030 You're already watching this at home, right? 02:41.030 --> 02:46.010 So if your commercial is about furniture or something they can do at home or some kind of an ad that 02:46.010 --> 02:51.410 fits the TV screen experience, then you can actually get rid of the computer, mobile and tablet and 02:51.410 --> 02:56.480 just get people on their TV screens when they are watching and relaxing at home. 02:56.480 --> 03:03.080 Now, frequency capping is if your ad would appear many times to the same person as it should appear 03:03.080 --> 03:06.650 many times to the same person, but just not an overwhelming number of times. 03:06.650 --> 03:12.560 So you do want to cap you frequency and maybe like five views per day is fine. 03:12.560 --> 03:14.210 If it's more than that it would just get annoying. 03:14.210 --> 03:15.170 They got it. 03:15.200 --> 03:17.150 They'll get more views tomorrow. 03:17.150 --> 03:20.030 So you want to basically cap both of these. 03:20.270 --> 03:28.700 And again the exact number requires sensitivity to what kind of audience you're targeting an ad schedule. 03:28.700 --> 03:33.380 This is important because let's say you're targeting people in a certain country. 03:33.380 --> 03:37.190 Well, you know, they're probably not going to engage with your ads before 6 a.m.. 03:37.220 --> 03:42.560 So you don't want your ads to run, then maybe not even 7 a.m. if the ad is for something that comes 03:42.560 --> 03:48.650 on person's commute, maybe 9 or 8 a.m. or 7 a.m. to 9 a.m. range would be great. 03:48.650 --> 03:54.120 But if it's something that they would consume when they're relaxing, maybe it would be after 5 or 6 03:54.120 --> 03:54.980 p.m. during the day. 03:54.980 --> 04:02.510 So you want to be very careful of the ad schedule, which days you can add all the days, but the time 04:02.510 --> 04:07.970 is really important, and what you especially don't want to happen is to run through a big part of your 04:07.970 --> 04:14.420 ad budget before you get to the prime time, when your consumers are going to be most likely to engage 04:14.420 --> 04:15.290 with your ad. 04:15.290 --> 04:17.690 Like, for example, like I have music, right? 04:17.690 --> 04:22.550 Well, if people are at work, they're probably too stressed out to listen to music. 04:22.550 --> 04:27.920 So I should select a time that's something like 6 to 10 p.m.. 04:28.220 --> 04:31.370 On the other hand, if you have some software you're promoting, that's for work. 04:31.370 --> 04:36.470 Maybe during work hours would be really helpful because it's on the forefront of their mind and third 04:36.470 --> 04:37.220 party measurement. 04:37.220 --> 04:42.290 In most cases, people will just leave that default as it is, because most people just don't have any 04:42.290 --> 04:43.940 third party tools that they use. 04:43.940 --> 04:45.410 So we leave that part blank. 04:45.410 --> 04:52.220 But the important ones are ad schedule, super important, and frequency capping is kind of important. 04:52.220 --> 04:57.920 Most of the time it will be just normal and fine, but it is prudent to add a little cap here. 04:57.920 --> 04:59.630 And then of course in. 04:59.770 --> 05:00.910 In many video genres. 05:00.910 --> 05:06.250 You don't care about the device, but sometimes you really care about the device because some devices 05:06.250 --> 05:10.150 are really natural for some kind of uses, depending on what your business is. 05:10.180 --> 05:12.580 So you want to be a little bit careful and sensitive here. 05:12.580 --> 05:14.370 So that's the recap of this video. 05:14.380 --> 05:15.940 These additional little settings. 05:15.940 --> 05:19.840 Sometimes some of them can play a very big role.