WEBVTT 00:00.140 --> 00:01.130 With this video. 00:01.130 --> 00:06.110 Let's begin the part of the course which is going to be on making your videos better. 00:06.110 --> 00:11.450 Better lighting, better filming better presenting everything better because better making your videos 00:11.450 --> 00:14.480 better is actually part of your marketing. 00:14.480 --> 00:17.210 Better products are easier to promote. 00:17.210 --> 00:20.000 It's widely understood and that's what we're going to do. 00:20.000 --> 00:24.650 So in the coming videos, I'm going to give you all kinds of tips for how to have better lighting, 00:24.650 --> 00:26.990 better presentation, better recording everything. 00:26.990 --> 00:35.450 In this video, I want to give you an inside view of how I prepare for my videos, how I make my videos 00:35.450 --> 00:38.690 better, and it's going to be divided into three parts. 00:38.690 --> 00:43.910 The first part is how I prepare each video, like pre-planned, like business planning for a video. 00:43.940 --> 00:49.370 The second part is how I actually film, and the third part is, well, how do I launch a video? 00:49.370 --> 00:55.730 So the first part, how do I pre-plan the video before I even start planning my next video? 00:55.730 --> 00:59.810 I actually go back to my previous video and take feedback on it. 00:59.810 --> 01:06.200 I actually message a few people, ask them to watch it, and get their insights on it for what I can 01:06.200 --> 01:06.530 improve. 01:06.530 --> 01:14.330 Because I know that all of us kind of approach things like we show our videos to people and inside our 01:14.330 --> 01:17.540 dialogue is like, I really just want to hear the best, right? 01:17.540 --> 01:18.950 I just want to hear compliments. 01:18.950 --> 01:27.170 We we know we're open to feedback and criticism, but really we would prefer only to hear amazing compliments 01:27.170 --> 01:28.160 and how great we are. 01:28.160 --> 01:29.900 I know I go through that all the time. 01:29.900 --> 01:30.410 Creators. 01:30.410 --> 01:35.930 We put a lot of work effort into what we create, so of course we want to hear good things and it's 01:35.930 --> 01:38.390 really hard to hear bad feedback. 01:38.390 --> 01:44.660 So in this exercise, you actually have to find people who will give you that honest, harsh feedback 01:44.660 --> 01:51.080 because that's how you'll know, oh, I didn't realize this error, but once you fix it, all of your 01:51.080 --> 01:54.530 videos will be better from then on because it's like like a copy machine. 01:54.530 --> 01:59.810 You know, if you make a thousand copies with the same error, that's a terrible mistake to make in 01:59.810 --> 02:02.570 your videos to have a thousand errors in your video. 02:02.570 --> 02:03.980 So it's better to get them out. 02:03.980 --> 02:10.010 After you get your feedback on your previous videos, then you have to start planning for the next video. 02:10.130 --> 02:16.250 Let's say you have some video idea for the next video, like how to tie shoelaces in the best way. 02:16.250 --> 02:17.840 Okay, that's your video idea. 02:17.840 --> 02:23.150 Now the planning is, well, you have to research what's currently out there. 02:23.150 --> 02:29.090 So you have to go and actually search for tying shoelaces and on YouTube and seeing what are the current 02:29.090 --> 02:32.420 videos, watch them, see what are they doing. 02:32.420 --> 02:33.050 Great. 02:33.050 --> 02:36.110 And it's hard to be totally objective. 02:36.110 --> 02:40.880 We think, oh, we're better, but you really have to find what they are doing great so that you can 02:40.880 --> 02:43.610 take those ideas and incorporate them into your videos. 02:43.610 --> 02:50.540 Not stealing, but taking inspiration from and learning and ultimately deciding, well, all of these 02:50.540 --> 02:55.520 videos, they do some things well, but you have to think, okay, now that you understand what the 02:55.520 --> 03:01.850 current videos are like, how can you make yours a whole step up head and shoulders better than the 03:01.850 --> 03:03.440 rest that's currently out there? 03:03.440 --> 03:06.230 Because on day one you'll be at a disadvantage. 03:06.230 --> 03:11.330 You'll be, you know, like they'll have all these views, they'll have all this engagement already 03:11.330 --> 03:12.980 and you'll be the new entrant. 03:12.980 --> 03:14.990 So you have to be better in some way. 03:14.990 --> 03:21.320 So part of your planning is how can you structure make your video better so that it actually is long 03:21.320 --> 03:28.010 term, able to outpace those other videos by having quality as one of your advantages over them? 03:28.220 --> 03:29.570 That's one of the things. 03:29.570 --> 03:34.880 Also, you have to pre-plan what's going to be your title, what are going to be your keywords, things 03:34.880 --> 03:35.570 like this. 03:35.570 --> 03:41.090 And there's a lot of ideas and thought and arguments around whether you should pre-script the whole 03:41.090 --> 03:42.950 thing or just have a structure in mind. 03:42.950 --> 03:45.170 How should you direct your own video? 03:45.170 --> 03:47.360 Later in the course, we'll talk about that. 03:47.360 --> 03:49.550 There's different options for different situations. 03:49.550 --> 03:55.550 It's not an easy answer, but generally you should have an idea of the flow of the video that would 03:55.550 --> 04:01.550 be more engaging and the takeaways that will come out of the video that would be better and more briskly 04:01.550 --> 04:05.690 presented, more interestingly presented than the current videos out there. 04:05.690 --> 04:13.280 Once you have this idea, at least the second part of your video, planning and creation is the creation. 04:13.280 --> 04:17.390 Now, most YouTubers have one shot and they're done. 04:17.780 --> 04:19.280 That's not professional. 04:19.280 --> 04:28.940 Most professionals or strong advanced amatures they know the power is in redoing, redoing, redoing 04:28.940 --> 04:29.180 you. 04:29.270 --> 04:31.940 Do you think your third take will be better than your first take? 04:31.940 --> 04:32.930 Usually it is. 04:32.960 --> 04:34.790 And the fifth take is better than that. 04:34.790 --> 04:36.230 The movies, right? 04:36.770 --> 04:44.420 What you see in the movies is this fantastic result of multiple takes of many of the same scenes, and 04:44.420 --> 04:47.990 then a ton of time in the editing room. 04:47.990 --> 04:52.430 So the filming is multiple takes until you get every element right. 04:52.430 --> 04:57.050 Your viewer will not know that, your viewer will only get the best take that they'll see. 04:57.050 --> 04:59.480 And but what you'll do behind the scenes. 04:59.610 --> 05:04.770 You know how the sausage is made kind of thing behind the scenes, multiple takes until you get the 05:04.770 --> 05:13.920 best version of how you think something will go right, and then editing those takes too, so that the 05:13.920 --> 05:17.760 total picture, the end result will be really nice. 05:17.760 --> 05:23.400 Then the third part, of course, is the part of marketing launch on launch. 05:23.400 --> 05:24.840 A lot of people what do they do? 05:24.870 --> 05:28.140 They press the launch button and they're done right. 05:28.140 --> 05:32.850 And they might promote it on their social media and get a few views there and then they're done. 05:32.850 --> 05:35.250 Well, you definitely have to fill out. 05:35.250 --> 05:38.100 Of course, as you already know, your title, description, keywords. 05:38.430 --> 05:41.730 You already know that you already know you have to share on social media. 05:41.760 --> 05:42.870 No problem there. 05:42.870 --> 05:48.750 The problem is, well, what happens after you have to have some strategy for how do you get this video 05:48.750 --> 05:51.540 to rank and get recommended? 05:51.540 --> 05:59.460 So the marketing does not end until you keep pushing, pushing, pushing until it ranks in search at 05:59.460 --> 06:00.060 least highly. 06:00.060 --> 06:03.090 Maybe not number one, but at least highly and gets recommended. 06:03.090 --> 06:11.070 And it's part of that YouTube snowball that you want to, that you want to invoke to promote your videos. 06:11.070 --> 06:12.930 And a lot of people want to hear a number. 06:12.930 --> 06:14.280 Well, how many views do I need? 06:14.280 --> 06:15.780 How long should I promote? 06:15.780 --> 06:17.340 Every video is different. 06:17.340 --> 06:22.650 Your every video is in a different competitive niche, so do it until you get there. 06:22.650 --> 06:27.480 Keep checking, keep checking, keep checking until you see your ranking, until you see your recommended 06:27.540 --> 06:28.740 and then keep promoting. 06:28.740 --> 06:30.270 You might have to run some ads. 06:30.270 --> 06:32.280 It depends on the competition of your niche. 06:32.280 --> 06:37.350 I can't know for every video, so don't rely on some set number. 06:37.350 --> 06:45.060 But the real mindset for you is to keep tabs and keep checking in on that video's ranking if it's important 06:45.060 --> 06:47.730 for you, well, otherwise, why are you making the video? 06:47.730 --> 06:49.020 It should be important for you. 06:49.560 --> 06:54.660 If it's important for you, keep checking, keep checking, keep pushing promoting the video all the 06:54.660 --> 07:01.710 time until it does rank, and then you'll have a successful video from the pre-planning to great production 07:01.710 --> 07:04.590 to great promotion, then that's a successful video. 07:04.590 --> 07:07.110 It's a lot of effort, but that's what it takes. 07:07.110 --> 07:12.690 So in the next videos, let's talk about how to make every element of your videos better and better.