WEBVTT 00:00.200 --> 00:06.410 In this video, I want to talk about your clothing and appearance in videos and I'll show you screenshots 00:06.410 --> 00:07.850 of my own videos. 00:07.880 --> 00:12.560 Now, this is one of my very first ever videos that I made about business. 00:12.560 --> 00:16.790 As you can see on the bottom left here, I actually got a reasonable amount of views for this video. 00:16.790 --> 00:22.400 But the problem is I could have gotten so many more views if I only looked for professional. 00:22.430 --> 00:25.010 This video is actually about a professional topic. 00:25.010 --> 00:27.410 It's about small business loans. 00:27.410 --> 00:31.310 But the way I look here makes me look totally unprofessional. 00:31.340 --> 00:34.490 Who the heck would trust this person talking about this topic? 00:34.520 --> 00:37.760 So the mistake is always hoping. 00:37.760 --> 00:39.710 I hope this will be good enough. 00:39.710 --> 00:42.020 And that's a killer because. 00:42.020 --> 00:43.430 No, it's not good enough. 00:43.430 --> 00:48.070 You're always disappointing a lot of people if your appearance and clothing is off. 00:48.080 --> 00:56.000 So even though a lot of people appear in business or make money videos or professional videos in t shirts, 00:56.120 --> 01:01.940 I would recommend holding yourself to a higher standard and pay attention to it. 01:01.940 --> 01:04.730 It will pay for itself many times over. 01:04.760 --> 01:08.270 This is what I learned time and time again throughout my career. 01:08.270 --> 01:11.900 So this is a screenshot of one of my first videos. 01:11.900 --> 01:14.000 Then I'll show you how I improved it. 01:14.030 --> 01:16.400 Now at least I have a color shirt here. 01:16.400 --> 01:20.600 I have a prop which is a computer which I don't do anything with, and then I have this weird forest 01:20.600 --> 01:21.050 behind me. 01:21.050 --> 01:22.130 Why is there a weird forest? 01:22.130 --> 01:26.570 It's not part of my clothing, but it's an interesting thing to note because a lot of us are filming 01:26.570 --> 01:32.690 from our home environments and this is just a big painting, but it totally does not make sense for 01:32.690 --> 01:33.590 what I'm filming. 01:33.590 --> 01:38.330 So this was the best I can do at that time, but it was still not good enough because it completely 01:38.330 --> 01:40.100 does not make sense with my genre. 01:40.100 --> 01:42.650 And a lot of people commented negatively on this. 01:42.680 --> 01:46.790 Also, the shirt, you know, it's kind of not an ideal shirt for filming. 01:46.790 --> 01:51.770 It's kind of a going out shirt and people commented on this and that's why I learned, Oh, some people 01:51.770 --> 01:52.670 aren't liking it. 01:52.670 --> 01:53.990 And so I improved. 01:53.990 --> 01:55.070 Here's the next version. 01:55.070 --> 02:00.680 Then I got a sheet, a blue background, which is a little better than the forest because the forest 02:00.690 --> 02:01.770 just didn't make sense. 02:01.770 --> 02:05.040 And then the shirt looks a little wrinkly, which also isn't good. 02:05.040 --> 02:08.610 It's an improvement, I think, from the previous shirt, but still not good enough. 02:08.610 --> 02:11.160 So what's the issue here? 02:11.160 --> 02:12.260 What's the common thread? 02:12.270 --> 02:20.100 If you're bad at fashion like I am, which is painfully obvious, get a lot of feedback. 02:20.100 --> 02:27.540 And in my genre I was making business videos, so I have to look professional in your genre. 02:27.570 --> 02:34.500 That might not be a requirement to look that professional, but what I would urge you to do is whatever 02:34.500 --> 02:38.310 is the norm, don't be just good enough. 02:38.400 --> 02:41.970 Aim to be better than most people. 02:41.970 --> 02:43.530 Aim to be the best you can be. 02:43.560 --> 02:45.300 Hold yourself to that standard. 02:45.300 --> 02:48.270 That's the standard that is a success. 02:48.270 --> 02:48.840 Standard. 02:48.840 --> 02:50.070 Every other standard. 02:50.070 --> 02:55.200 If you just try to be average people who try to be average, first of all, average is very bad. 02:55.200 --> 03:00.060 But second, you probably end up falling a little below average because in some things you hit your 03:00.060 --> 03:00.630 average. 03:00.630 --> 03:04.110 But in some things you hit what the average metric is. 03:04.110 --> 03:08.940 But then in some things you may actually fall below that and you don't know what your blind spots are, 03:08.940 --> 03:11.880 so you end up being below average, which is pretty, pretty bad. 03:11.880 --> 03:17.220 Now, also another point, take a look at this lighting and this background. 03:17.220 --> 03:22.140 Now with the same camera and the same background, look at the color change. 03:22.140 --> 03:23.250 Now it's green. 03:23.250 --> 03:24.780 All the other colors are a little different. 03:24.780 --> 03:26.400 My face is slightly different color. 03:26.430 --> 03:31.500 This is because I have natural color coming into the room from the window. 03:31.500 --> 03:36.930 And it's a difference between a night and a day and the camera is the same camera. 03:36.930 --> 03:41.130 So lighting is really hard to get right and you want to pay attention to it. 03:41.130 --> 03:48.540 In a lot of video editing programs, you can actually control the contrast and phase color and video 03:48.540 --> 03:49.080 editing. 03:49.080 --> 03:50.910 Like sometimes I give myself a ten. 03:50.940 --> 03:54.210 You don't have to learn how to do that, but that's something you can fix. 03:54.210 --> 03:58.530 So if you don't like this kind of like green color because I was going for the brighter blue, that's 03:58.530 --> 03:59.460 something that's fixable. 03:59.460 --> 04:03.780 I didn't know that then, but I know this now, so I just wanted to bring that to your attention. 04:03.960 --> 04:09.900 And I don't know what video editing program you use, so I can't tell you exactly how to do it, but 04:10.050 --> 04:12.660 it's one of the color settings on the video. 04:12.690 --> 04:14.070 Now here's an interesting one. 04:14.070 --> 04:16.710 So I definitely upgraded my lighting here. 04:16.710 --> 04:19.410 I got a new kind of darker blue background. 04:19.410 --> 04:20.940 You see there's a light behind me. 04:20.940 --> 04:23.190 I have like a little bit of an aura above my shoulders. 04:23.190 --> 04:25.410 That's actually a strong light. 04:25.410 --> 04:28.110 So I'm using better lighting techniques. 04:28.110 --> 04:29.940 But look at a problem here. 04:29.940 --> 04:32.840 If I tell you spot an error, can you spot an error? 04:32.850 --> 04:33.990 What about on the bottom? 04:33.990 --> 04:34.530 Right. 04:34.560 --> 04:39.630 See how the background that I'm using is just not reaching that? 04:39.630 --> 04:44.310 And I could have zoomed in on the editing, but if I actually zoomed in, even less of me would be in 04:44.310 --> 04:44.760 the picture. 04:44.760 --> 04:48.120 Like it would cut cut off my stomach area, which is kind of weird. 04:48.120 --> 04:49.830 You don't want to be just your face. 04:49.830 --> 04:52.800 You want to have more of you, at least a little more of you in the video. 04:52.800 --> 04:54.180 This is a little bit too little. 04:54.180 --> 04:55.860 It's a little bit too much of a close up. 04:55.860 --> 04:57.300 It's passable. 04:57.300 --> 04:59.310 It's okay, but it's not. 04:59.350 --> 05:02.320 Amazing the videos that you've seen me do now. 05:02.320 --> 05:03.040 They're much better. 05:03.040 --> 05:05.650 They're the ones where my whole torso is present. 05:05.680 --> 05:08.200 This rounder is probably the best you can see more of me. 05:08.200 --> 05:09.490 It's more personable. 05:09.490 --> 05:14.350 So it evolved and the results from this are way better. 05:14.350 --> 05:16.600 People like these videos more. 05:16.720 --> 05:21.280 When I make presentation videos or sales videos, they're more effective. 05:21.310 --> 05:23.530 It's not just people saying I like it. 05:23.530 --> 05:26.800 It's actually more effective in the growth of my business. 05:26.800 --> 05:36.820 So that idea of having clothing that's okay or just good enough or passable really was a damaging mindset. 05:36.820 --> 05:40.960 And the more I evolved and by the way, it's through a lot of feedback. 05:41.080 --> 05:46.990 I'm not a fashion guy, but the more I evolved, the better my results were on video. 05:46.990 --> 05:52.990 So this is just an important takeaway for you to begin thinking about how you can improve your appearance 05:52.990 --> 05:53.920 on the videos.