WEBVTT 00:00.140 --> 00:07.790 Now let's talk about how long your video should be corresponding to different video needs styles and 00:07.790 --> 00:09.320 your unique business situation. 00:09.320 --> 00:15.050 And before I start, of course, I should mention that quality is more important than duration. 00:15.050 --> 00:23.990 So whatever your video requires, stick to that and only use this video as a rough outline and guideline. 00:23.990 --> 00:28.760 So the most common perhaps video there is is the tutorial. 00:29.420 --> 00:36.110 We all make some tutorials for some things with the idea of perhaps an upsell later or a standalone 00:36.110 --> 00:36.530 tutorial. 00:36.530 --> 00:43.460 If it's an A part, if it's a part of an online course, a tutorial should be from 3.5 minutes to six 00:43.460 --> 00:44.030 minutes. 00:44.390 --> 00:48.920 And what you want to do is if it runs longer, check. 00:48.920 --> 00:56.270 Are you making two points in one video or are you going on too many tangents or too many examples? 00:56.270 --> 01:03.540 Those can really balloon a video, but if you take away the tangents and keep your video one explanation 01:03.540 --> 01:08.520 per tutorial, you should have an easy time fitting it into under six minutes. 01:08.520 --> 01:14.010 And of course you can have longer tutorials if your subject matter is complex, like software engineering 01:14.010 --> 01:16.950 or something difficult, you can run longer. 01:16.950 --> 01:24.180 But of course to keep your videos tight and succinct and have and having a good flow, make sure you 01:24.180 --> 01:25.980 watch your own videos. 01:25.980 --> 01:32.130 You'll immediately be able to tell where your mind begins to drift, where it gets a little boring, 01:32.130 --> 01:37.830 where it gets a little rambly, and then Refilm either refilm that original video if you can, or with 01:37.830 --> 01:40.740 your next videos, just don't make that air again. 01:40.740 --> 01:44.910 And that's a very fast way to become much, much, much better at making videos. 01:44.940 --> 01:45.390 Of course. 01:45.420 --> 01:50.670 Of course, though you won't catch every error because every human has blind spots. 01:50.670 --> 01:54.150 So you want to do the same procedure with asking friends. 01:54.150 --> 01:58.590 Ask them to watch your video and tell you what was wrong with the video. 01:58.620 --> 02:02.460 They'll notice so many things that you had no idea about. 02:02.460 --> 02:08.670 It's always very surprising and partially sad how many things you're doing wrong that you're not realizing. 02:08.670 --> 02:11.340 I've had that experience many, many times. 02:11.370 --> 02:18.330 It's a little bit painful in the moment, but long term, that's how you grow as a video creator the 02:18.330 --> 02:19.260 fastest. 02:19.410 --> 02:24.270 Now, in addition to the tutorial, there's also the direct sales video. 02:24.270 --> 02:26.610 The direct sales video is where you just promote something. 02:26.610 --> 02:30.000 If you have a product you want to make sales, how does that go? 02:30.030 --> 02:31.740 You should keep those shorter. 02:31.740 --> 02:34.650 90s to about 2.5 minutes. 02:34.650 --> 02:41.010 Three minutes is a little too long already because you only want to say the necessary things and get 02:41.820 --> 02:42.720 out of the way. 02:42.720 --> 02:50.040 You want to explain what the benefits are, intrigue the viewer, explain how the product or service 02:50.040 --> 02:50.700 works. 02:50.730 --> 02:52.560 Give your own credibility. 02:52.590 --> 02:58.830 Maybe explain a little more how it works, even an example, and then call to action to explain how 02:58.830 --> 03:02.520 they can buy, where they can buy, and you're done with the video. 03:02.520 --> 03:10.470 Just make sure that the information is great and the viewer is really enticed and wants what you have. 03:10.470 --> 03:14.550 And that's going to be through that strong, strong benefit that you present. 03:14.700 --> 03:24.060 Additionally, today, you cannot forget about the sub 62nd genre YouTube Shorts Tiktoks Instagram videos. 03:24.060 --> 03:32.130 You can take your best parts of your longer videos, cut those up and create those short videos out 03:32.130 --> 03:36.180 of that, or pre-plan amazing short form videos. 03:36.180 --> 03:37.740 Like let's say you have a song. 03:37.740 --> 03:44.010 Well, there's a catchy part of a song that goes in your short form video or there are some aha, amazing 03:44.010 --> 03:47.370 moment and maybe it doesn't get cut out of a longer video. 03:47.370 --> 03:55.110 Naturally you can just refilm it for the 92nd sorry, the 62nd format and the 62nd format goes into 03:55.110 --> 03:55.500 that. 03:55.500 --> 03:58.740 That's really popular today, especially on YouTube. 03:58.740 --> 04:03.960 There are so many long form videos that YouTube especially is true, trying to make a push to compete 04:03.960 --> 04:07.470 with the other platforms and they promote the shorts extra. 04:07.470 --> 04:08.850 So there's opportunity there. 04:08.850 --> 04:15.630 And in contrast to the very short videos, there's also the very, very long videos. 04:16.000 --> 04:20.550 They're kind of a double edged sword with some pros and cons because the very, very long videos, let's 04:20.550 --> 04:26.600 say you post them on YouTube, some people will never even start watching a video that's like 1 hour 04:26.600 --> 04:27.270 or 30 minutes. 04:27.270 --> 04:28.650 Who has the time? 04:29.220 --> 04:35.760 On the other hand, if your video is really, really good and engaging, you can get that one person 04:35.760 --> 04:38.280 to engage with your content for this long. 04:38.280 --> 04:44.640 And the more time they spend with your content, the more affinity they'll build with your brand and 04:44.640 --> 04:51.450 they'll be more likely to do whatever you need them to do after Maybe watch another video and another 04:51.450 --> 04:52.230 or subscribe. 04:52.230 --> 04:52.950 ET cetera. 04:53.310 --> 04:59.190 Some years ago, there was a trend in making longer videos for YouTube because if you have. 04:59.220 --> 05:04.350 The same engagement in terms of percentage for longer video versus a shorter video. 05:04.380 --> 05:08.510 It used to affect the YouTube algorithm a little more favorably. 05:08.520 --> 05:12.180 The longer video would, as long as it would be very engaging. 05:12.210 --> 05:21.600 Today, I'm not certain that's the case because today more and more pure and true engagement and what 05:21.600 --> 05:29.460 people do after the video, their behavior, whether they're satisfied, that's the main, most important 05:29.460 --> 05:30.610 thing to YouTube. 05:30.630 --> 05:37.390 And when you're making your video, that should be your guiding principle. 05:37.410 --> 05:44.430 The best possible video for the intended viewer, because that's going to get them to watch more, buy 05:44.460 --> 05:45.930 more, engage more. 05:45.930 --> 05:50.280 So these are the rough guidelines for your video lengths and situations.