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Now I'm going to give you my answer to the exercise I gave you in the previous video.

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Let's start with the two ways in which Google keyword research is different than keyword research on

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the big platforms like YouTube and Amazon.

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The first part of my answer is you get fewer keywords in the marketplaces because you get just one listing.

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Let's say you sell one product on Amazon.

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Well, you get one listing page, so you naturally get fewer keywords.

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So you only have to use your most important keywords.

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And the second difference is that there are keyword tools for Amazon, etc., but they are different

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keyword tools than the Google Keyword tool.

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So the search data that you get is a little different in all of them.

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Those are my two core differences.

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Now let's answer how would the Amazon keyword research differ than on Google SEO?

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On Amazon, people search for products.

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Essentially, there are no how to article searches.

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There's nobody searching for tutorials.

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So the searches on Amazon are very focused on the buying intent.

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People always have this buying intent, which is great for you if you're a seller, and that leads really

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well to the next answer in that is, well, how does YouTube differ from Google SEO?

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And on YouTube, people search for more how to videos.

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There's a lot of tutorials there.

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Of course, people also search for things they want to buy, like review videos or things like that,

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but it's a much broader set of searches.

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So that's the difference between YouTube SEO keywords and Google SEO.

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Now, one quick note maybe in the answer to the first question where it was asked, how does keyword

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research differ?

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And I said, on the marketplaces you only get one listing, so you get a lot fewer keywords.

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And for extra credit, I want to ask now and this is just you being honest with yourself, do you challenge

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me on that?

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Did a light go off in your head kind of oh no, wait on Amazon.

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Sure, if you have one product, yes, you can target only a few keywords, but on YouTube you can make

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an unlimited number of videos.

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It's much easier.

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And on Amazon you can have many products potentially.

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So it's not always true that you target few keywords on the platforms.

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Generally, it's just much easier to create multiple pages on a website so that each of these pages

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would try to rank for different keywords, and so you would accumulate all the keywords you rank for.

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So yes, it's easier on Google search, but it's possible on Amazon and on YouTube too.

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So extra points for you if in the back of your mind you kind of were thinking to challenge me on that

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answer number one.