WEBVTT 00:00.150 --> 00:07.410 In this video, I want to show you a strategy for making the algorithms recommend your products next 00:07.410 --> 00:14.520 to your other products, and that is by creating one product that is in the same niche, very similar 00:14.520 --> 00:16.350 to your existing products. 00:16.350 --> 00:18.810 So here's an example of my business plan book. 00:18.810 --> 00:25.550 If I scroll a little bit, you see customers who bought this item also bought the main one is mine. 00:25.560 --> 00:29.490 This is the marketing plan book and this is the business plan book. 00:29.490 --> 00:31.890 Whenever you have a business plan, you need a marketing plan. 00:31.890 --> 00:33.360 They go well together. 00:33.360 --> 00:36.000 So I made the second one, which is the marketing plan. 00:36.000 --> 00:42.030 Strategically, when I look through, see, this is another book of mine and if I keep scrolling, this 00:42.030 --> 00:46.200 is another book of mine and I can keep on scrolling for a while. 00:46.200 --> 00:48.270 This is actually another book of mine right here. 00:48.270 --> 00:53.880 The reason this happens is at the end of this book, actually this book, I have a page that says, 00:53.880 --> 01:01.710 Here are my other books, and I always lead people to my sales page, my author page, which is if you 01:01.710 --> 01:08.010 click my you see, all my books are listed here and many people buy a few books at a time. 01:08.010 --> 01:12.600 And when the algorithm sees like, oh, well, for some reason people get the fundraising book, which 01:12.600 --> 01:16.620 is this book that you saw by itself, it generates almost no sales. 01:16.620 --> 01:22.050 It's kind of a failed book, but it makes sales because people get the business plan book, the marketing 01:22.050 --> 01:27.780 plan book, and next to them, Oh well, fundraising goes really well with the business planning. 01:27.780 --> 01:32.640 The books were planned strategically, and whenever people buy the books, they see recommendations 01:32.640 --> 01:34.080 for follow up books. 01:34.080 --> 01:37.350 And I do two things inside the books. 01:37.350 --> 01:39.510 I promote products. 01:39.510 --> 01:46.200 And when I have my external promotions, let's say in my email list or anything else I do, or on social 01:46.200 --> 01:50.190 media or on my website, I recommend those books together. 01:50.190 --> 01:54.270 People buy them together, and it influences the recommendation algorithm. 01:54.270 --> 01:58.170 And what you want to do is create a profile page. 01:58.170 --> 02:02.010 This can be your Amazon profile, this can be your YouTube page. 02:02.010 --> 02:06.870 That's like the landing page of your profile, and you want to have a professional one. 02:06.900 --> 02:09.540 See, like my photo is relatively professional. 02:09.600 --> 02:11.400 I have a nice video here. 02:11.400 --> 02:12.360 Your bio. 02:12.390 --> 02:13.890 These are really common things. 02:13.890 --> 02:19.290 So have somebody either write a fantastic bio for you or edit the one you have or have it looked over. 02:19.290 --> 02:24.170 And if you have some failed books like I had recently, a book that had bad reviews, even now, like 02:24.180 --> 02:27.900 some books, they don't represent me really well and I keep trimming my list. 02:27.900 --> 02:29.400 I already have too many books. 02:29.400 --> 02:32.610 I have like 20 books or something, but I could have like 25. 02:32.610 --> 02:34.110 But I took five down. 02:34.110 --> 02:37.020 20 books still is more than most people. 02:37.020 --> 02:37.920 It represents me well. 02:37.920 --> 02:42.630 But the bad books that I had, they actually took away from my credibility. 02:42.630 --> 02:46.080 And I think they destroyed some sales because it turned a lot of people off. 02:46.080 --> 02:49.680 So the books that you do have, make sure they're good or you're working up to them. 02:49.680 --> 02:56.940 But little things like this attention to detail in your profile is going to make people buy multiple 02:56.940 --> 03:02.070 of your products, which is going to make your products recommended next to each other.