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With this video.

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Let's begin the section of the course which is going to focus on SEO and other algorithms on marketplaces

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and large platforms like YouTube, Amazon, Etsy, iTunes, mobile app stores, etc., etc. wherever

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is a secondary search engine that you can take advantage of.

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And some people think that secondary search engines are like Yahoo or Bing.

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And the truth is, you kind of get them for free when you do your Google SEO, because they work very

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similarly to Google SEO.

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If you rank in Google search, you probably will rank similarly in Yahoo search and Bing search.

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But the smart and savvy thing to do is also explore the search engines like YouTube, which is the second

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biggest search engine in the English speaking web, and e-commerce search engines like Etsy and Amazon.

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Because sometimes, like in my case, I'll be showing you I was trying to rank for the keyword business

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plan when I was just starting my business.

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And, you know, it was too difficult, like I was competing with billion dollar companies.

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And I thought to myself, I, this is just going to go nowhere.

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So instead of competing on Google for that specific, difficult keyword, difficult but lucrative keyword,

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I went on Amazon and I wrote a book for Amazon.

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And not only I got to be number one and it's still ranking years later, but also, of course, people

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buy they don't want just free content.

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So it's actually sometimes very savvy to explore these other platforms, these other search engines

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where a lot of products and content get discovered by the billions.

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Right.

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Think of the mobile app Store, the iTunes, YouTube, Amazon.

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They are tremendous platforms, and sometimes they even start to recommend you, because the interesting

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thing to think about is you never get more sales than there are searches when you're doing SEO.

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But the way to get more sales is when those platforms start to recommend you more.

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So with that, let's begin this section.