WEBVTT 00:00.240 --> 00:05.320 In this video, I want to explain to you the difference between follow and no follow links. 00:05.360 --> 00:07.760 This is a Google only concept. 00:07.880 --> 00:14.680 It's important for when you are getting other websites to link to your site, and it's important for 00:14.680 --> 00:17.000 when your site links to other sites. 00:17.000 --> 00:23.320 But in this video, our main focus will be on when links are pointing to your site. 00:23.320 --> 00:29.560 Because when you are link building, getting links to your site, you want follow links and you want 00:29.560 --> 00:31.640 to avoid the no follow links. 00:31.680 --> 00:37.400 No follow is a way to not pass the SEO benefits to your site. 00:37.480 --> 00:42.360 For us to understand the differences between the benefits of follow and no follow, we have to understand 00:42.360 --> 00:46.560 the SEO benefits of a link and the way Google looks at pages. 00:46.600 --> 00:52.800 It sort of determines how much SEO strength each page has and the strength. 00:52.800 --> 00:54.440 Sometimes called link juice. 00:54.440 --> 00:57.400 In the SEO industry, they use the term link juice. 00:57.440 --> 01:02.800 Every link that a page has gives out some link juice. 01:02.840 --> 01:09.160 If some website links to you, it gives you some link juice, which is the same thing as saying gives 01:09.160 --> 01:11.280 you some SEO strength or benefit. 01:11.400 --> 01:17.800 And a page's SEO strength is divided roughly among all its links. 01:17.800 --> 01:24.600 So if it has like let's say link juice of 100 and it has five links that it points to other places, 01:24.880 --> 01:30.680 each link has one fifth of that, but the website owner has an option. 01:30.680 --> 01:38.240 He can say, I don't want to pass link juice to some link, and that's where they use the nofollow. 01:38.240 --> 01:44.080 So if a link uses a nofollow tag, then that link passes zero SEO strength. 01:44.080 --> 01:49.680 So you need to make sure when you are link building that you are getting only follow links. 01:49.800 --> 01:52.240 Now let me actually show you how these look like. 01:52.400 --> 01:54.520 This is very basic HTML. 01:54.680 --> 01:57.360 Here's an example of a follow link. 01:57.360 --> 01:59.400 This is just a basic link. 01:59.520 --> 02:02.080 This is just the HTML for a link. 02:02.080 --> 02:02.960 Nothing special. 02:03.400 --> 02:06.800 And the only difference for a no follow link. 02:07.160 --> 02:11.240 Is that it has this rel no follow tag. 02:11.640 --> 02:14.400 And sometimes the no follow tag is spelled with a space. 02:14.600 --> 02:16.560 Sometimes it's without a space. 02:16.600 --> 02:18.480 Doesn't matter if it has this. 02:18.600 --> 02:21.680 According to Google, Google disregards this. 02:21.960 --> 02:26.200 Now, of course, as with anything, it's complicated when it comes to Google. 02:26.440 --> 02:28.960 The SEO industry has a consensus. 02:29.080 --> 02:34.200 Google still might pass some SEO link juice or strength. 02:34.240 --> 02:36.240 Even if there is a nofollow link. 02:36.360 --> 02:38.640 But they decide on their own. 02:38.720 --> 02:44.280 But for the most part, they listen to this nofollow or follow, but they still retain the last word 02:44.280 --> 02:44.760 on it. 02:44.880 --> 02:50.320 So now I'll show you how to check whether links are follow or no follow. 02:50.480 --> 02:53.400 And I'll also show you how I manage this. 02:53.480 --> 02:55.760 So this is a very basic page on my site. 02:55.840 --> 02:58.440 Let's go through the links on it. 02:59.000 --> 02:59.920 I'm on Chrome. 02:59.920 --> 03:03.520 So what I'll do is I'll go to View Developer View Source. 03:03.520 --> 03:08.040 If you're on a different browser you still need to navigate to the view source, but it's relatively 03:08.040 --> 03:09.530 easy on easy on all the browsers. 03:09.530 --> 03:12.930 This is the HTML of that page. 03:13.090 --> 03:16.410 And what we're going to do is we're going to do a control F, which is just to search. 03:16.610 --> 03:26.170 And we're going to search for Amazon.com, which is the place where I link to my book on Amazon. 03:26.490 --> 03:33.490 So this is the place on my web page where I have the back link to Amazon to show you how that looks 03:33.490 --> 03:33.850 like. 03:34.050 --> 03:40.170 I'm going to come to this page and I'm going to mouse over here, see Business Plan Book on Amazon. 03:40.170 --> 03:42.970 And if I click this it goes right to Amazon. 03:42.970 --> 03:43.810 This is that book. 03:43.930 --> 03:45.810 So it goes right there. 03:46.770 --> 03:47.570 That's that link. 03:47.570 --> 03:55.050 So we're editing this link and you'll see that I have a rel nofollow. 03:55.050 --> 04:00.970 That means I don't want to pass any SEO strength to that page because why. 04:01.010 --> 04:03.330 I mean Amazon has all the SEO strength. 04:03.330 --> 04:07.570 I don't want SEO strength leaving my website. 04:07.970 --> 04:10.450 Now I'll show you another link. 04:10.970 --> 04:12.250 Same thing here, you see. 04:13.130 --> 04:14.130 Link to Amazon. 04:14.410 --> 04:21.770 It has a nofollow and the link is essentially from the beginning of the a, a href tag to the end of 04:21.810 --> 04:24.930 the a href tag. 04:24.970 --> 04:26.170 Now I'll show you another thing. 04:26.890 --> 04:33.450 Here is a link that is pointing to another page on my own website. 04:34.010 --> 04:34.810 See that problem? 04:35.410 --> 04:36.850 And it has some page on it. 04:37.130 --> 04:37.930 Well guess what? 04:37.970 --> 04:45.970 I did not put a nofollow tag here because I want this link to be followed, and I want to pass strength 04:46.090 --> 04:47.570 throughout my own pages. 04:47.650 --> 04:50.810 So that's how you can go and check in any HTML page. 04:50.810 --> 04:55.090 You can go and check when they link to your site or sites like yours. 04:55.130 --> 05:00.010 And if you're considering getting a link from them, you've got to see do they link with the follow 05:00.050 --> 05:01.370 link or a nofollow? 05:01.810 --> 05:05.410 And if they do follow link, it's much more worth pursuing. 05:05.810 --> 05:10.970 And in fact, you can ask the webmaster or whoever to make sure that they put your link as a follow 05:11.210 --> 05:13.970 and make sure they do not put it as a no follow.