WEBVTT 00:00.200 --> 00:05.720 When you are beginning to think about how to get your website to rank higher, you have a few options 00:05.720 --> 00:06.860 like link building. 00:06.860 --> 00:12.320 We'll talk about that later and some easier options like brand mentions and citations. 00:12.320 --> 00:16.580 In this video I'm going to explain to you about brand mentions and citations, which are actually the 00:16.580 --> 00:21.320 first and easier things you can do to get external mentions of your site. 00:21.320 --> 00:23.060 So this is a blog post of mine. 00:23.270 --> 00:24.740 It doesn't matter what it's about. 00:24.740 --> 00:30.530 The only thing I want to share with you is an example of a brand mention you see in this paragraph. 00:30.530 --> 00:32.090 I'll make it a little bigger for you. 00:32.090 --> 00:35.210 It says Learning from Altium. 00:35.210 --> 00:40.820 And then I link to this Altium and on why it's better than this circuit studio. 00:40.850 --> 00:44.750 You see how Circuit Studio is not linked, but it's certainly a brand mention. 00:44.750 --> 00:47.360 It's a very specific, unique brand online. 00:47.360 --> 00:54.950 Even Eagle when mentioned in a certain context with certain keywords around it that are industry keywords, 00:55.040 --> 00:57.950 probably there's only one brand name Eagle for that. 00:57.950 --> 01:03.660 So if you have a unique brand name like Circuit Studio or Eagle or my name, Alex Genadinik, there's 01:03.660 --> 01:07.350 nobody else named that way, or even my website problemo.com. 01:07.350 --> 01:08.040 It's unique. 01:08.070 --> 01:14.220 Then even brand mentions they are the easiest things to get, simplest things to get because people 01:14.220 --> 01:15.660 don't have to link to you. 01:15.870 --> 01:19.680 But Google begins to put your website on their radar. 01:19.680 --> 01:21.990 It's a tiny tiny trust signals. 01:21.990 --> 01:27.360 And so in this video we're after the tiny trust signals that are very easy and doable. 01:27.360 --> 01:29.460 So that's a brand mention. 01:29.460 --> 01:30.900 Now, what's a citation? 01:30.930 --> 01:35.880 A citation can be a link from basic social media sites. 01:35.880 --> 01:38.940 For example, this is my Twitter profile. 01:38.940 --> 01:41.610 And you see you get to put your website on there. 01:41.640 --> 01:47.640 Google understands that anyone can put their own link and link into their own site. 01:47.640 --> 01:48.840 It's not that hard to do. 01:48.870 --> 01:52.500 It doesn't build that much trust, but it builds a little bit of trust. 01:52.500 --> 01:56.250 But what's also important is the activity of the social account. 01:56.250 --> 02:04.170 If this account had no tweets, no followers, no activity, then of course it will be less impactful. 02:04.320 --> 02:06.780 It would help my website rank less. 02:06.780 --> 02:08.730 But this is a real account. 02:08.730 --> 02:09.480 I use it. 02:09.480 --> 02:13.680 I don't have a million followers, but I have some followers and I use it sometimes. 02:13.680 --> 02:17.400 So this link is worth slightly more. 02:17.400 --> 02:21.330 And you see, I also put links to my books and courses in my bio. 02:21.330 --> 02:26.490 And when you actually use this profile as a real user, when you make some posts, you can actually 02:26.490 --> 02:27.960 link to your website as well. 02:27.960 --> 02:30.510 Those are also social media citations. 02:30.510 --> 02:36.150 Now citations again, they're not that impactful and powerful, but they'll help a little bit. 02:36.180 --> 02:38.310 You just have to keep doing it regularly and a lot. 02:38.340 --> 02:39.690 They're very easy to do. 02:39.690 --> 02:40.800 Now that's Twitter. 02:40.800 --> 02:42.240 Let's take a look at Facebook. 02:42.240 --> 02:45.960 On Facebook, you can register a business page and this is my business page. 02:45.960 --> 02:51.720 So you can see in the about section on the left side here, you can add your link. 02:51.750 --> 02:54.060 You see link to your website right here. 02:54.090 --> 02:55.440 There's a link to my website. 02:55.440 --> 02:58.710 They're probably Dot and also the page's name is probably me. 02:58.800 --> 03:06.410 So I'm reiterating the brand and I also put that little link of my website in the little about blurb 03:06.560 --> 03:08.810 and everywhere else I could, you see. 03:08.810 --> 03:13.490 And so I made a list for you of citations you can build on day one. 03:13.490 --> 03:14.360 It's here. 03:14.360 --> 03:16.490 Let's go through it on social media. 03:16.520 --> 03:22.580 You can create a Facebook page like I just showed you a Facebook group that's public so that Google 03:22.580 --> 03:23.570 can crawl it. 03:23.690 --> 03:32.030 And on your personal Facebook profile, if your personal profile is not private, then you can add as 03:32.030 --> 03:35.480 your employment link or your current job link. 03:35.510 --> 03:42.260 Your website also create accounts on all of these social networks Pinterest, LinkedIn, Twitter, Instagram, 03:42.260 --> 03:43.790 TikTok and things like TikTok. 03:43.820 --> 03:44.600 They always change. 03:44.600 --> 03:49.730 But right now, when I made this video, I checked and you can put the link in the bio, you can't hyperlink 03:49.730 --> 03:52.280 it, but you can at least mention it in your about. 03:52.280 --> 03:53.330 So that's what you do. 03:53.360 --> 03:58.310 You can create a Quora listing and certainly create a YouTube channel for your business. 03:58.310 --> 04:03.960 You don't have to have a lot of videos, but certainly at least in your live channel, there will be 04:03.990 --> 04:06.570 a link in the about section to your website. 04:06.570 --> 04:08.790 And then there's this local citations. 04:08.790 --> 04:10.350 Now let me explain what that means. 04:10.350 --> 04:15.060 Traditionally, citations have been associated with local businesses. 04:15.060 --> 04:19.680 Like let's say you're a local cleaner, then of course you would want to be listed locally and there's 04:19.680 --> 04:21.420 all kinds of local directories. 04:21.420 --> 04:27.750 What I would recommend is even if you have a global business, a website, you can add your business 04:27.750 --> 04:35.250 to all of these local listing sites Google.com, slash business, Yelp.com, Bing places, hot frog. 04:35.280 --> 04:38.670 These are general directories for the most part. 04:38.730 --> 04:41.190 Are they going to give you a lot of lift for your website? 04:41.220 --> 04:41.630 No. 04:41.640 --> 04:44.130 Are they going to give you a tiny, tiny boost? 04:44.130 --> 04:44.850 Yes. 04:44.850 --> 04:47.580 Most sites on day one, that's exactly what they need. 04:47.580 --> 04:53.820 And if you're not a local website, you can still provide maybe some home address or something like 04:53.820 --> 04:54.120 that. 04:54.120 --> 04:58.560 In none of these, you have to make your address public to the general public. 04:58.560 --> 04:59.790 It can be private. 04:59.900 --> 05:04.700 But at least you can create a business listing with your link to your website. 05:04.700 --> 05:10.220 So you'll start to have all these activities from all of these major, major sites and that will be 05:10.220 --> 05:12.170 the boost that you can have on day one. 05:12.170 --> 05:14.510 I'm going to scroll through these so that you can look. 05:14.540 --> 05:15.770 That's the whole list. 05:15.800 --> 05:21.620 I'll also have this as a downloadable PDF so you can download it or at least use it as a PDF for reference 05:21.620 --> 05:28.490 and then go through these and create profiles on all these sites with your links and some of these profiles 05:28.490 --> 05:29.240 like Pinterest. 05:29.240 --> 05:35.180 Maybe you don't plan to use Pinterest, but the ones you do plan to use, maybe your LinkedIn is important. 05:35.210 --> 05:43.730 Try to make an effort to not just create a profile and leave it dormant, but maybe at least once a 05:43.730 --> 05:50.000 month post something so that you have a little bit of life to that account and that will translate positively 05:50.000 --> 05:51.770 to the impact of your citation. 05:51.770 --> 05:53.640 Now, are you going to get clients from these? 05:53.660 --> 05:54.950 Most likely not. 05:54.980 --> 05:56.270 This is not for that. 05:56.270 --> 06:01.710 This is just for giving you that slight little early boost for SEO for your website.