WEBVTT 00:00.240 --> 00:05.120 In this video, I want to show you how I would use the Google Keyword tool so you can see how I think 00:05.120 --> 00:10.600 about every keyword, and hopefully it will give you ideas for how you can use this for your own situation. 00:10.600 --> 00:13.240 So let's say you are a business coach. 00:13.400 --> 00:17.840 Your main keyword that you type into Google Keyword tool is the business coach, and I've already done 00:17.840 --> 00:18.080 that. 00:18.080 --> 00:20.520 So we're just basically going to look at the results. 00:20.880 --> 00:25.480 So let's say you get 8000 people a month searching for business coach. 00:25.600 --> 00:26.440 That's amazing. 00:26.480 --> 00:30.720 Of course, not all these 8000 people would come to your site who are searching. 00:31.120 --> 00:36.560 And from people who come to your site, not everybody would buy, but many people from whom potentially 00:36.560 --> 00:38.280 you can get for your clients. 00:38.680 --> 00:42.360 But of course, there are some problems with this keyword. 00:42.360 --> 00:46.160 For example, what does the person searching business coach want? 00:46.400 --> 00:52.200 If you're a business coach, you hope they want to hire a business coach, but maybe many of them want 00:52.200 --> 00:53.960 to learn how to become a business coach. 00:54.320 --> 00:59.040 This search is just not specific enough for us to understand the true intent. 00:59.320 --> 01:04.040 So there can be a proportion of people searching this who just want to learn about what a business coach 01:04.080 --> 01:06.880 or how to work with them, or research who they are. 01:07.480 --> 01:11.320 All kinds of intentions can be behind this term. 01:11.320 --> 01:17.480 So actually, out of this 8000 people, relatively few would be people who want to hire a business coach. 01:18.160 --> 01:21.640 Although granted, many of them would want to hire a business coach. 01:21.640 --> 01:24.040 Now, there's another problem. 01:24.240 --> 01:29.800 If we type business coach into Google just to test what our competition is like, let's look at it together. 01:30.320 --> 01:35.120 So I typed this into Google and you get really competitive results. 01:35.600 --> 01:37.960 These are ads below that is the map. 01:38.000 --> 01:45.280 The websites that come up are HubSpot huge Billion Dollar Company, Tony Robbins, perhaps the biggest 01:45.280 --> 01:46.680 business coach in the world. 01:47.320 --> 01:50.320 There's a whole website dedicated to small business coach Yelp. 01:50.720 --> 01:53.240 Brian Tracy, who's also a world renowned. 01:53.280 --> 01:57.080 Normally this is like an entire website only dedicated to coaches. 01:57.080 --> 02:01.560 It's basically really, really hard to compete here and rank. 02:02.360 --> 02:07.190 And again, when you look at the keyword tool, just I want to make it clear that this competition column 02:07.190 --> 02:09.030 isn't about SEO competition. 02:09.030 --> 02:10.510 This is competition for ads. 02:10.510 --> 02:11.910 So we're not going to look at that. 02:12.350 --> 02:17.190 But what we want to look into is what are the keywords we can rank for. 02:17.470 --> 02:23.550 So what you would want to do is look at longer tail keywords and see where you can rank. 02:23.950 --> 02:27.830 And of course, as you can see on the bottom here, there are 651 results. 02:27.830 --> 02:31.550 So all you do is just show more rows and you get many, many results. 02:31.550 --> 02:34.550 So let's go over a few of them just to get a sense. 02:35.270 --> 02:39.390 Like for example, you would depending on what kind of a business coach you are like, I don't even 02:39.390 --> 02:41.870 know exactly what's an action coach, so I would skip that. 02:42.350 --> 02:47.430 If you can help people with Amazon FBA, of course you would want to rank for that because the competition 02:47.430 --> 02:48.510 would be much lower. 02:49.070 --> 02:50.670 And then coaching business. 02:50.710 --> 02:56.550 This is phrased in a way that it looks like people just want to know more about what a coaching business 02:56.550 --> 02:59.150 is, and maybe how to get into it or something. 02:59.430 --> 03:02.710 This is not how you would write if you wanted to hire a business coach. 03:02.950 --> 03:08.340 And also phrases like business coach near me, whenever you see near me, that's somebody doing a search 03:08.340 --> 03:10.220 locally, like from their phone. 03:10.620 --> 03:13.860 So even though we have a big volume, it's local search. 03:13.860 --> 03:15.860 So people are looking locally in the world. 03:15.860 --> 03:20.660 So everywhere in the world, in every city, there's only a tiny fraction of this. 03:21.060 --> 03:23.900 But here's another interesting one business coaching services. 03:24.220 --> 03:28.860 There's a thousand people searching this, and it looks like from the phrasing that they want to hire. 03:29.220 --> 03:30.540 So let's search this. 03:31.060 --> 03:32.820 Once we search it, there are ads. 03:32.820 --> 03:34.180 Then there's local results. 03:34.700 --> 03:39.660 And it's good that we looked because even though it was a long tail keyword a little longer, the results 03:39.660 --> 03:40.980 are nearly identical, right? 03:41.020 --> 03:42.900 Tony Robbins, small business coach. 03:43.180 --> 03:45.220 Normally all these similar sites. 03:45.220 --> 03:49.740 So just by looking at it like that, you can tell that didn't make a difference. 03:49.740 --> 03:51.660 But I'll give you an example that worked. 03:51.700 --> 03:57.500 And the longer you scroll you'll get similar ideas like for example affiliate marketing coach right 03:57.500 --> 03:57.900 here. 03:58.780 --> 04:02.020 Now Tony Robbins, he is not an affiliate marketing coach. 04:02.060 --> 04:07.060 Brian Tracy, the other popular coach there, He's not an affiliate marketing coach, so they wouldn't 04:07.060 --> 04:07.900 come up there, right? 04:07.940 --> 04:12.940 And even though there's only 110 people a month searching this, I wouldn't worry about it because look 04:12.980 --> 04:15.780 at all the different types of coaching. 04:15.980 --> 04:17.220 Like female business coach. 04:17.260 --> 04:19.740 You know, if you're a female, that's good for you. 04:20.060 --> 04:26.100 Spiritual business coach, there are so many variations that all of these that you can service, they 04:26.100 --> 04:26.860 will add up. 04:26.860 --> 04:28.620 So I wouldn't worry too much about the volume. 04:28.620 --> 04:37.700 But look, when you search for affiliate marketing coach below the ads, what you see is this website, 04:38.860 --> 04:40.820 which is actually my website. 04:41.180 --> 04:44.220 You see, I am number two from organic search results. 04:44.300 --> 04:47.740 The ads are above, but from organic results. 04:47.740 --> 04:52.180 This person is number one and I'm number two higher affiliate marketing coach. 04:52.180 --> 04:55.540 And it's a direct sales page to my coaching. 04:55.740 --> 05:01.220 Now I'm kind of phasing this out now because my business has gone into a different direction from coaching. 05:01.220 --> 05:04.140 So I'm doing almost none of this these days. 05:04.460 --> 05:08.100 But this page was actually easy for me to rank. 05:08.380 --> 05:13.340 I really just made the page, and I didn't do any of the SEO hacks or bells and whistles. 05:13.340 --> 05:18.620 I just literally made the page and it ranked because there's very, very, very little competition on 05:18.620 --> 05:18.940 this. 05:19.460 --> 05:25.700 And even though right now I'm moving away from coaching, if I wanted to get these four figure clients, 05:25.700 --> 05:28.180 this page has been bringing me leads for years. 05:28.180 --> 05:29.740 I made it many years ago. 05:29.900 --> 05:31.060 I don't have to maintain it. 05:31.060 --> 05:32.340 It just lives out there. 05:32.660 --> 05:37.900 Brings me clients, and if I wanted to have multiple pages like this, I could make dozens. 05:37.900 --> 05:41.660 Because you saw there's like spirituality coach life coaching. 05:42.300 --> 05:46.340 Just be careful that some of these are less of a fit for what you do. 05:46.340 --> 05:47.820 For example, like life coaching. 05:47.820 --> 05:49.140 I don't really do that. 05:49.180 --> 05:50.140 Executive coaching. 05:50.140 --> 05:51.940 I didn't never really did that. 05:51.940 --> 05:58.220 But the things that are in your wheelhouse, you definitely want to look at long tail keywords, and 05:58.220 --> 06:04.980 that will give you ideas for keywords that are easy to rank for and bring in lucrative good clients 06:04.980 --> 06:07.140 who buy from you at a good rate.