WEBVTT 00:00.170 --> 00:04.070 In this video, Let's talk about a concept called keyword density. 00:04.070 --> 00:09.470 And we're also going to talk about a concept called keyword stuffing, which is something that can get 00:09.470 --> 00:11.090 you penalized by Google. 00:11.090 --> 00:16.880 And so you don't want to do keyword stuffing, but you want to have keyword density in your pages. 00:16.880 --> 00:19.160 So let me define keyword density for you. 00:19.160 --> 00:20.840 It's easy to understand. 00:20.870 --> 00:26.620 Keyword density is essentially let's say you write a blog post and it's about the word Hello. 00:26.630 --> 00:30.860 Well, how many times does the word hello appear there? 00:31.190 --> 00:39.320 You want a single keyword like that to appear a natural amount of times in your content? 00:39.350 --> 00:44.330 Usually it would be maybe around 3 to 5 to 7%. 00:44.330 --> 00:48.350 And in Google's eyes, if the content, for example, appears. 00:48.940 --> 00:50.410 Very infrequently. 00:50.410 --> 00:51.280 Very rarely so. 00:51.280 --> 00:56.380 For example, the article is about the word hello, but like there's only one mention of the word hello 00:56.380 --> 00:59.230 or no mention of the word in the whole article. 00:59.230 --> 01:02.770 Well then Google will think like this is not really about the word hello. 01:03.070 --> 01:10.360 Or on the other hand, if you try to stuff your keyword like, Hello, nice to meet you. 01:10.390 --> 01:13.690 Hello again and hello again and I'll say hello to you tomorrow. 01:13.690 --> 01:15.660 And when I say bye, I'll also say hello. 01:15.670 --> 01:18.460 Just repeating, repeating, repeating the keyword you are targeting. 01:18.460 --> 01:22.510 That's also not good because Google will say that's stuffing and they will penalize this content. 01:22.510 --> 01:27.880 So you want to write naturally and when you write naturally, you're going to have about, in most cases 01:27.880 --> 01:36.700 like a 2 to 5 to 7% keyword density, which is basically the percentage of times that the keyword appears 01:36.700 --> 01:37.810 in your content. 01:38.020 --> 01:42.430 And of course you don't want to count one time, two times, three times. 01:42.430 --> 01:45.970 There are tools that show you your keyword density. 01:45.970 --> 01:49.400 And again, you don't want to have too high keyword density. 01:49.430 --> 01:51.320 You don't want to have too low keyword density. 01:51.320 --> 01:53.210 You want to be right in that good sweet spot. 01:53.210 --> 02:03.440 So I used to show how to get your keyword density from this company tools that SEO book.com, they used 02:03.440 --> 02:08.270 to be highly reputable, but I think in recent years they shifted their focus. 02:08.270 --> 02:14.330 They have some bugs, so don't use this one because students have had a lot of problems with that one. 02:15.020 --> 02:20.960 So I looked into two results that I thought would be easy for you to use. 02:20.960 --> 02:22.280 So let me show them to you. 02:22.280 --> 02:29.990 The first one is essentially this SEO review tools and all you do is you put in your URL and so you're 02:29.990 --> 02:31.760 going to put your URL in here. 02:32.840 --> 02:34.970 And then you're going to say perform check. 02:35.240 --> 02:40.190 It's going to think for a little bit because it has to go and fetch your page and calculate all the 02:40.190 --> 02:41.030 content. 02:41.330 --> 02:44.360 And then it's going to tell you your keyword density. 02:44.360 --> 02:50.330 So it tells me, hey, the word business appears a little bit too much here, 8.5%. 02:50.330 --> 02:52.060 And these are one word phrases. 02:52.070 --> 02:56.230 Obviously, there are also two word phrases like business ideas. 02:56.240 --> 02:56.630 Right? 02:56.630 --> 03:01.790 So these are all inline, maybe slightly too infrequently. 03:02.270 --> 03:10.790 I would try to aim at maybe 22.5 3% density is okay because if your density, like I said earlier, 03:10.790 --> 03:13.790 is too low, then Google will think, well, it's not really about this. 03:14.000 --> 03:20.480 So then you go down and there are three word phrases and you see if I'm targeting like bad business 03:20.480 --> 03:23.960 ideas, business idea, mistakes, I actually made an error. 03:23.990 --> 03:26.600 Like those keywords are not here. 03:27.110 --> 03:28.850 Protecting business ideas is here. 03:28.850 --> 03:31.190 But that article wasn't about that, right? 03:31.190 --> 03:32.790 This is the page that I entered. 03:32.790 --> 03:35.670 So bad business ideas and business idea mistakes. 03:35.670 --> 03:38.370 I wrote this article a very long time ago. 03:38.370 --> 03:43.020 That's why I'm showing you, because it's the one that has the errors of not targeting keywords. 03:43.020 --> 03:43.410 Right? 03:43.410 --> 03:49.470 But in your case, the keywords you want to rank for, whether it's a one word phrase, two word phrase, 03:49.500 --> 03:56.490 three word phrase, you want to run it by here and see, Are you in danger of repeating it too much 03:56.490 --> 03:57.510 if you repeat it too much? 03:57.510 --> 03:58.440 That's keyword stuffing. 03:58.440 --> 04:03.390 These kinds of things tend to get penalized by Google, and if you don't repeat it enough, then Google 04:03.390 --> 04:07.080 will just not think that the article is about that and you won't rank for that keyword. 04:07.080 --> 04:09.210 So this is kind of a good check for yourself. 04:09.210 --> 04:12.300 And you'll ask me, Well, what are the ideal percentages? 04:12.300 --> 04:16.740 Sometimes these tools have their own ideas of what's an ideal percentage. 04:17.250 --> 04:21.330 I'll give you a very rough outline of what you should aim for. 04:21.420 --> 04:22.290 Definitely. 04:22.290 --> 04:22.740 I agree. 04:22.740 --> 04:25.340 Like a 8.5% density. 04:25.350 --> 04:27.180 Something to be careful of here. 04:27.180 --> 04:31.650 I did it by accident because the word business just appears a lot in this kind of content. 04:31.650 --> 04:39.810 But if you stay under 7% and over 3% with the keywords you really want to target, you're in the safe 04:39.810 --> 04:40.470 area. 04:40.650 --> 04:48.240 And let's say you make a page, your keyword density is 3% and it's not ranking well, then a month 04:48.240 --> 04:52.920 later, three months later, if it's still not ranking for you, then you want to go into that page 04:52.920 --> 04:56.310 and see what if I repeat that keyword a couple of times? 04:56.310 --> 05:02.670 Not keyword stuffing, so not like 10% keyword density, but instead of a 3% keyword density, make 05:02.670 --> 05:09.120 it 4% keyword density, leave it, see how it performs because it takes Google time to index it and 05:09.120 --> 05:10.110 re rank everything. 05:10.110 --> 05:13.890 It really is time consuming, frustratingly time consuming. 05:13.890 --> 05:15.300 So be patient with it. 05:15.300 --> 05:18.240 Then you want to go to your two word phrases again. 05:18.240 --> 05:22.770 The two word phrases will naturally repeat fewer times, right? 05:22.770 --> 05:24.840 So the density here should be less. 05:24.840 --> 05:27.270 So keep it under 5%. 05:27.270 --> 05:30.870 But definitely the keywords you want to rank for, keep it over 2%. 05:30.870 --> 05:39.000 Here you see, maybe I was a little bit not careful about making it obvious to Google that, Hey, these 05:39.000 --> 05:40.710 are the keywords I'm targeting. 05:40.710 --> 05:43.530 And the same thing for the three word phrases. 05:43.620 --> 05:51.780 You can keep them up to 5% if you want to be safe under 4%, but certainly you want to keep them over 05:51.780 --> 05:56.070 1 or 2% so that Google doesn't get confused what your article is about. 05:56.250 --> 05:57.690 So this is a good check. 05:57.690 --> 06:01.980 This tool is nice because it doesn't require any kind of sign up, no log ins. 06:01.980 --> 06:08.490 And if you don't like this tool, then you can just choose any tool really, because you just basically 06:08.610 --> 06:13.740 go through the search results and find the one that you like that works well for you. 06:13.740 --> 06:17.940 So that's keyword density and keyword stuffing. 06:17.940 --> 06:24.750 Now you know how to avoid a number of common errors with your keyword use frequency. 06:25.170 --> 06:31.620 Also, it's important that you understand that Google has actually never released official percentages 06:31.620 --> 06:34.950 or guidelines on correct keyword density. 06:34.950 --> 06:40.020 This is why the SEO community just has these approximations that I'm giving you. 06:40.260 --> 06:48.030 Also, one way to work with this is it's a little tedious to check your keyword density every time you 06:48.030 --> 06:49.170 create a page. 06:49.170 --> 06:56.760 So the idea is that in the beginning you would use this keyword density checker to just check yourself, 06:56.760 --> 07:03.360 but over time you'll be confident even without checking this, that you are definitely targeting some 07:03.360 --> 07:03.930 keywords. 07:03.930 --> 07:10.710 Without stuffing keywords, you will just write well and write your SEO accurately and so it will become 07:10.710 --> 07:15.390 less necessary to do these checks because you'll naturally do it right.