WEBVTT 00:00.170 --> 00:06.740 In this video, I'm going to show you how to interlink your own pages on your own website to get yourself 00:06.740 --> 00:08.420 an immediate SEO boost. 00:08.420 --> 00:14.240 And many people understand that you have to get backlinks from other sites in order to make your site 00:14.270 --> 00:16.130 rank higher, and it does help. 00:16.130 --> 00:20.450 But it's hard because you have to get other site owners to link to you. 00:20.480 --> 00:27.110 What is easy is to properly and correctly interlink your own pages on your own website, which is exactly 00:27.110 --> 00:28.400 what I'm going to show you now. 00:28.400 --> 00:33.500 And this is actually a good practice that you should actually absolutely do almost no matter what kind 00:33.500 --> 00:34.580 of website you have. 00:34.580 --> 00:39.140 So we're going to look at the example with my blog about my music. 00:39.140 --> 00:43.940 I have a blog, and here I have a bunch of pages with just songs. 00:43.940 --> 00:51.890 So you can look at the pages with songs as perhaps product pages, because this is more common, like 00:51.890 --> 00:54.320 in product pages, let's say I click on one. 00:54.320 --> 00:56.420 So let's say it's this one, the one who didn't. 00:56.420 --> 00:58.190 I'm going to say read more. 00:58.310 --> 01:01.060 And so what you would see is that on top of the page. 01:01.060 --> 01:02.200 I'm promoting the song. 01:02.200 --> 01:04.900 Just like if you had a product, you would promote the product. 01:04.900 --> 01:08.770 But when I scroll down, I have some text here. 01:08.770 --> 01:12.760 And the interesting thing is I have carefully chosen links. 01:12.760 --> 01:19.720 These are specific links to other pages I'm trying to rank, for example, songs with meaningful lyrics. 01:19.750 --> 01:24.130 Okay, I'm trying to rank that page for the keyword songs with meaningful lyrics. 01:24.130 --> 01:31.810 So if I click that you will see this page has keywords that is trying to rank for like deep songs with 01:31.810 --> 01:33.520 deep song lyrics. 01:33.520 --> 01:35.080 Maybe that's a little keyword heavy. 01:35.080 --> 01:36.010 I should adjust that. 01:36.010 --> 01:38.320 But you see songs with deep meaning. 01:38.350 --> 01:39.970 Okay, keywords like this. 01:39.970 --> 01:45.880 The idea is that all these pages I would interlink to other pages, like all the pages on my blog. 01:45.910 --> 01:52.510 Like for example, if I have this Johannes Vermeer song release celebrating the painting of the girl 01:52.510 --> 01:53.590 with the Pearl earring. 01:53.590 --> 01:59.620 And you see here I interlink to all these pages that I'm trying to rank for different keywords like 01:59.620 --> 02:06.430 this page, songs about paintings and this song, male and female duet that I have a song about that. 02:06.430 --> 02:12.310 So if I click that, you'll see it's a song about paintings I'm heavily interlinking on every page, 02:12.310 --> 02:15.040 and if you see some pages, there is not a lot of interlinks. 02:15.040 --> 02:17.380 It's on my to do list to add them. 02:17.380 --> 02:19.690 So let me tell you how you should do yours. 02:19.690 --> 02:23.920 You should not have too many per page because it starts to look suspicious. 02:23.920 --> 02:27.760 So I would have maybe 5 to 10 per page at most. 02:27.790 --> 02:33.340 Choose pages on your site that are related, and the anchor text that's called anchor text. 02:33.340 --> 02:36.460 The text you click on this, you would change it up. 02:36.460 --> 02:39.970 So obviously I'm trying to rank for songs about paintings. 02:39.970 --> 02:45.790 Most internal links to this page from a site will contain this anchor text. 02:45.790 --> 02:51.310 Because this anchor text tells Google this is about songs, about paintings, and if I'm trying to rank 02:51.310 --> 02:57.250 for the keyword songs about paintings, that's a sign to Google that this page is meant to rank for 02:57.250 --> 03:04.020 the keyword songs about paintings, because other pages like this one link to it with that title. 03:04.020 --> 03:07.350 So you want to have this, just not all the time. 03:07.350 --> 03:10.620 So sometimes you want to change up the keywords. 03:10.620 --> 03:16.770 So sometimes you would have songs about paintings, sometimes you would have anchor tags that songs 03:16.770 --> 03:20.400 about art or just songs or something else. 03:20.400 --> 03:26.100 Mostly it would be the keyword you're trying to rank for, but if you have it the same all the time, 03:26.100 --> 03:27.480 that just doesn't look natural. 03:27.480 --> 03:28.740 And Google doesn't like that. 03:28.770 --> 03:33.900 Also, Google really loves links that are inline like this in the text. 03:33.900 --> 03:40.770 If you have product pages, the common practice is usually to have internal links below the product 03:40.770 --> 03:41.940 description and everything. 03:41.940 --> 03:46.110 But if you have content like this, you can just put your links right inside the content. 03:46.110 --> 03:48.150 And so basically what happens? 03:48.180 --> 03:57.300 Everything that I have, ranging from all the songs, every song I have has its own page and then every 03:57.300 --> 03:58.980 page I click on it. 03:59.010 --> 04:03.210 And you should expect to see links to other pages you see. 04:03.210 --> 04:05.400 This links to songs with metaphors. 04:05.430 --> 04:12.480 I go there, you see songs with metaphors, and this links to other pages like this Shakespeare song 04:12.480 --> 04:16.650 or something else like song for Father's Day or Mother's Day. 04:16.650 --> 04:17.550 You get the idea. 04:17.580 --> 04:19.350 They're all interlinked. 04:19.350 --> 04:21.660 That makes it easy for Google to crawl. 04:21.660 --> 04:26.880 That tells Google certain pages are really important, the ones you're pointing extra links to. 04:26.910 --> 04:33.270 So whenever I publish a post I already kind of have in mind to which other pages it will link to and 04:33.270 --> 04:36.330 which other pages will link to it all. 04:36.330 --> 04:40.170 Interlinking around my site, this is completely recommended. 04:40.170 --> 04:43.260 The only thing you don't want to do is overdo anything. 04:43.290 --> 04:46.530 Don't have a crazy number of links on a page. 04:46.530 --> 04:51.870 Don't have the same anchor text, so as long as you do it naturally, it should benefit your site and 04:51.870 --> 04:52.800 help you rank. 04:52.800 --> 04:53.460 And one. 04:53.460 --> 04:58.050 Pro tip let's say you have this post, this one songs with metaphors. 04:58.050 --> 05:02.540 Then you're thinking, well, I want to try to rank higher by adding content, but I don't know what 05:02.540 --> 05:03.710 content to add. 05:03.740 --> 05:07.820 A great idea for content to add is a paragraph. 05:07.820 --> 05:13.850 Like for example, if you go to the bottom and you see I added a poetry book paragraph. 05:13.880 --> 05:17.480 The reason I added it is this poetry book is this link. 05:17.510 --> 05:19.580 You see poetry book with songs. 05:19.580 --> 05:21.800 I'm trying to rank for the keyword poetry book. 05:21.800 --> 05:27.050 That's not an easy keyword to rank for, but because I'm trying to rank that page, it gave me an idea 05:27.050 --> 05:28.910 for more content for this page. 05:28.910 --> 05:31.580 So I added this extra paragraph with a link. 05:31.580 --> 05:38.630 So this is one way you can get useful content ideas to add to your pages and make them longer. 05:38.630 --> 05:44.960 Which length doesn't directly make your pages rank higher, but it certainly correlates with higher 05:44.960 --> 05:45.650 ranking. 05:45.650 --> 05:51.680 So it is generally good to have more content, and especially if you have strategically chosen content 05:51.680 --> 05:55.760 so that you can help your other pages rank by giving them an extra link. 05:55.790 --> 05:59.630 That will be an extra great thing to do for your site. 05:59.630 --> 06:04.480 And just in case you're a beginner in HTML or WordPress and you're not sure how to create links, I'm 06:04.480 --> 06:05.800 going to show you how very quickly. 06:05.800 --> 06:09.790 So I'll go to edit this post and you'll see the content for it. 06:09.790 --> 06:13.210 So let's say I want to link any page anywhere. 06:13.210 --> 06:16.300 You see how I have this Shakespeare song right here linked. 06:16.330 --> 06:20.110 Let's say I want to link the word famous when I link the word famous. 06:20.200 --> 06:23.560 WordPress presents me with this little link symbol. 06:23.590 --> 06:28.420 I'll click that and I can post the URL where I want that link to go. 06:28.420 --> 06:34.270 And when you do that, you post your URL and you just click enter right here and it will create a link. 06:34.270 --> 06:37.060 And you just want to make sure you save you update at the end. 06:37.060 --> 06:40.630 So that would be how you would link. 06:40.660 --> 06:44.110 The only thing I also want to show you is how to do this in straight HTML. 06:44.110 --> 06:48.610 So you'll go to code editor and in the code editor. 06:48.610 --> 06:51.340 Sometimes what you'll see is links. 06:51.340 --> 06:53.200 It's the a href tag. 06:53.230 --> 06:54.640 Here's an example. 06:54.640 --> 06:58.870 This and then a href touched by song. 06:58.900 --> 07:00.700 Acoustic unplugged Shakespeare. 07:00.730 --> 07:01.630 Love song. 07:01.660 --> 07:03.010 That's the link. 07:03.010 --> 07:11.020 So if you want an example of HTML for a link, I'll have this snippet in the resources of this video 07:11.020 --> 07:12.940 as a downloadable so you can copy it. 07:12.940 --> 07:20.440 And basically in your case, you would just delete my link here and place yours and delete my anchor 07:20.440 --> 07:22.000 text and place yours. 07:22.000 --> 07:26.110 And that's how you would create a link by writing HTML by hand. 07:26.110 --> 07:32.380 But of course, you shouldn't write HTML by hand because you have the WordPress editor so that you can 07:32.380 --> 07:37.870 use the visual editor to basically just insert links like I'm going to highlight this and I can just 07:37.870 --> 07:38.590 insert links. 07:38.590 --> 07:39.670 This is much easier. 07:39.670 --> 07:43.450 So definitely interlink your pages like I showed you. 07:43.480 --> 07:48.760 It is going to give you a boost for your SEO, especially if you're early with your website. 07:48.760 --> 07:50.110 This is good practice. 07:50.140 --> 07:51.820 It helps you to rank higher. 07:51.820 --> 07:55.810 So it really is very important to interlink your pages this way. 07:56.110 --> 08:01.120 You may not rank on day one week one, but long term this will help you.