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Now I want to introduce you to something called the skyscraper method.

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Basically, it's an analogy for how to build bigger and better things.

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For example, do you care what's the 10th tallest building in the world?

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No, people don't care about that.

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Usually people care about the tallest or the second tallest or the tallest in their country, something

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the biggest.

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And that's the strategy.

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You're going to build your own skyscraper.

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You're going to one up the previous one.

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So for example, let's say you wanted to write a blog about Pinterest marketing and you wanted to rank

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for that.

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So you look at Pinterest marketing, you'd literally search for that on Google and see what comes up

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and see what the sites are first.

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You'll notice, of course, that a lot of the sites are very reputable, like Sprout Social is a big

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site.

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HubSpot is, you know, like $1 billion company.

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And there are some individual bloggers like Reg Fitzpatrick and so on.

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So it would be hard to rank.

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So what you have to do is create the best article on this topic ever.

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That's your skyscraper.

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That's what's going to give you the chance to rank above these more authoritative sites.

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So you literally go and click on them, read all of them, like read this one, look at the headlines,

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make a list of points that you like and you see this one.

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It's long and it has a lot of pictures, but a little basic.

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Probably it's high level only.

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So you go through a lot of them.

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Now this one is 25 points.

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The other one was five points.

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This one is like 25.

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This one is 12.

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So yours would be like 50.

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So you would make like 50 Pinterest marketing strategies.

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And maybe you'd have videos and photos and it would be really fast loading times and all that.

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So it would be much much better article like blow everybody else out of the water.

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Then you'd have the best article on this topic and you can always add, let's say somebody else comes

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out with 51 Pinterest strategies.

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Then you go and add five more, yours will have 55.

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And basically you'll always have the best article on this topic.

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And that's essentially the skyscraper method.