WEBVTT 00:00.170 --> 00:04.640 I get asked a lot about what's the ideal page length for SEO. 00:04.670 --> 00:06.440 Like, how long should my post be? 00:06.440 --> 00:11.120 And of course the answer is different for different types of pages and different niches. 00:11.120 --> 00:13.280 Some are more competitive, some are less competitive. 00:13.280 --> 00:20.630 Generally, if you have a blog post in a small niche, 3 to 500 words and a picture and a video embed 00:20.660 --> 00:22.190 should be a fine start. 00:22.190 --> 00:25.730 If you're in a competitive niche, you want to go for longer. 00:25.730 --> 00:27.260 1000 to 5000 words. 00:27.260 --> 00:28.940 Yeah, I know that's a lot of writing. 00:28.940 --> 00:34.640 I know if you have a product sales page that's not the same as a blog post, write A blog post is just 00:34.640 --> 00:35.780 a content article. 00:35.810 --> 00:40.460 A product sales page is like a sales page that people land on and maybe they're shopping for a product. 00:40.460 --> 00:44.390 Then you just want to fill out the description, make it full of interesting descriptions are typically 00:44.390 --> 00:50.480 not that long or that they can get long, but you just want to make sure that it's an interesting product 00:50.480 --> 00:56.990 description, that it reads well to potential clients so that they also buy but also uses keywords. 00:56.990 --> 01:01.770 And of course, if it's your home page that we're talking about, well, you want to make it as long 01:01.770 --> 01:08.040 as it's necessary to tell the story of your business, how it helps people build your credibility a 01:08.040 --> 01:14.340 little bit about you talk about your services, explain who your ideal customer is and who isn't. 01:14.340 --> 01:17.190 And throughout all that, of course, use your keywords. 01:17.190 --> 01:22.590 So if you comprehensively explain about your work, you'll probably have enough content there to rank 01:22.590 --> 01:23.550 for some keywords. 01:23.550 --> 01:26.970 And just keep in mind, good is better than long. 01:27.000 --> 01:33.270 Don't stretch it out unnecessarily, but I will give you a strategy that takes into consideration the 01:33.270 --> 01:36.900 best of both worlds, and that is for any niche. 01:36.900 --> 01:43.170 You can start with a page with just a few hundred words so you don't over invest into it at first. 01:43.170 --> 01:49.110 Put it out quickly, see where it ranks and every week check in like maybe it's number 50 for its keyword. 01:49.110 --> 01:54.570 Okay, add some photos, add some text, add some videos, get some links into it, Check back in a 01:54.570 --> 01:55.530 few weeks. 01:55.530 --> 01:55.860 Okay. 01:55.860 --> 01:58.740 Maybe it bumped up to number 20. 01:58.770 --> 01:59.370 So then. 01:59.370 --> 02:00.360 Okay, you know, it's working. 02:00.360 --> 02:05.670 So add more content, add more videos, add more text and pictures, and then you'll see, oh, it's 02:05.670 --> 02:06.810 ranking higher and higher. 02:06.840 --> 02:12.390 Do this process all the time and you'll build it up over time and it will prevent you from over investing 02:12.390 --> 02:15.180 a lot of time into one page that may never rank. 02:15.180 --> 02:18.270 So at least you won't spend too much time on it. 02:18.270 --> 02:24.480 And also, if you think about a topic like business ideas versus protecting business ideas, well, 02:24.480 --> 02:30.060 it's a lot easier to rank for the keyword protecting business ideas with a page that targeted than it 02:30.060 --> 02:33.030 is to rank for the keyword business ideas. 02:33.030 --> 02:38.400 So for the word business ideas, you might have to really put a tremendous amount of work into it. 02:38.400 --> 02:45.180 And for a keyword like protecting business ideas or even protecting mobile app business ideas, you 02:45.180 --> 02:50.160 see how I went double long tail protecting business ideas and then I threw in mobile app. 02:50.190 --> 02:57.240 If you do that, then maybe a shorter article that's on point and still interesting will be enough to 02:57.240 --> 02:59.310 rank for that long tail keyword. 02:59.310 --> 03:04.710 So that's approximately how long your posts and pages should be for different situations.