WEBVTT 00:00.180 --> 00:04.830 In this video, I want to explain to you the difference between rich snippets and featured snippets, 00:04.830 --> 00:09.780 which if you didn't hear them together but separately, you would think they are the same thing because 00:09.780 --> 00:11.130 they sound so similar. 00:11.130 --> 00:13.020 And that's where the confusion comes from. 00:13.020 --> 00:18.600 But they are different things and we must be aware of why and how they're different so that we can take 00:18.600 --> 00:22.650 advantage of them because all of them can promote our websites. 00:22.650 --> 00:26.640 So first I'm going to show you featured snippets here. 00:26.640 --> 00:30.150 I did some search PR cryptocurrency courses. 00:30.150 --> 00:36.450 You don't have to know what the search is, but what I'm showing you is my page comes up this big. 00:36.450 --> 00:38.280 You see, you have this big huge listing. 00:38.280 --> 00:40.380 This is problemo that com is my page. 00:40.380 --> 00:42.120 You can see it's my picture here. 00:42.120 --> 00:43.530 It's a very nice listing. 00:43.530 --> 00:44.880 I'm not paying for this. 00:44.880 --> 00:47.430 It's all free and it's something that I'm selling. 00:47.430 --> 00:49.080 So this is really great for me. 00:49.110 --> 00:50.940 How did I accomplish this? 00:50.940 --> 00:53.100 Well, first of all, what's a featured snippet? 00:53.550 --> 00:57.180 Actually, Google explains it to us in exact terms. 00:57.240 --> 01:02.850 Here you can click on about featured snippets and understand what they are and exactly how they're chosen. 01:02.850 --> 01:05.880 And then after that, I'll show you how I got mine to get there. 01:05.880 --> 01:07.740 So first let's read it together. 01:07.740 --> 01:10.380 It's from the official source, so we have to do non guessing. 01:10.530 --> 01:17.250 So Google's search results sometimes not always, usually for informational queries. 01:17.250 --> 01:23.580 So these kinds of listings where there's a snippet describing the page before you see the link to the 01:23.580 --> 01:25.710 page, not afterwards. 01:25.710 --> 01:30.840 Meaning in the other cases you see usually there's a link and the snippet comes after. 01:30.840 --> 01:36.690 Here there's a snippet that comes before and then the link and the snippet is much bigger. 01:36.690 --> 01:39.780 That's why we want it, because there's so much more real estate. 01:39.780 --> 01:44.880 Like if you're looking at this as a regular person searching, are you going to choose this huge one 01:44.880 --> 01:46.530 or all the other little ones? 01:46.530 --> 01:48.630 Of course you're going to choose this first huge one. 01:48.840 --> 01:50.670 At least most people do. 01:50.880 --> 01:52.320 So let's keep reading about it. 01:52.560 --> 01:57.480 And so it explains that it might appear on its own, just like you saw there or in. 01:57.480 --> 01:59.910 People also ask, I'll show you what that is. 01:59.910 --> 02:03.360 For example, if I do something like what are rose petals? 02:03.360 --> 02:11.640 Like a question type of query, you see people also ask and then you get other answers and you see Google 02:11.640 --> 02:16.320 just pulls these answers from different pages, like, here's the Wikipedia page, Here is some other 02:16.320 --> 02:17.160 kind of page. 02:17.160 --> 02:25.800 So if you have answers to questions that are common on your pages, you have a high chance to get into 02:25.800 --> 02:30.420 here as long as your page ranks well, because they do pull this from highly ranking pages. 02:30.420 --> 02:38.490 But that's clue number one answer questions that potential customers might ask and don't guess the questions. 02:38.490 --> 02:41.250 Use the Google keyword tool to understand what people are asking. 02:41.250 --> 02:42.240 That's one. 02:42.240 --> 02:47.100 The problem with this is that sometimes people get the answer and they don't actually need anything 02:47.100 --> 02:50.790 else or they don't want click on your website so you don't actually get that customer. 02:50.970 --> 02:52.320 So it's a double edged sword. 02:52.320 --> 02:57.600 But in my case, if I go back, it's a product that I'm selling. 02:57.600 --> 03:00.330 So they do have to click here so I don't lose the customers. 03:00.720 --> 03:03.750 In fact, I increase the click through rate. 03:03.750 --> 03:10.410 If the text here is interesting and insightful and again, just like answering questions in this other 03:10.410 --> 03:17.310 example that I showed you where there is a box for, people also ask these are for question related 03:17.310 --> 03:22.260 things, but this query was not question related, but I still answered questions. 03:22.680 --> 03:24.390 That's one of the core differences. 03:24.390 --> 03:25.890 You can still answer questions. 03:25.890 --> 03:30.360 For example, if I click here this text, we can search for it on the page. 03:30.570 --> 03:31.860 Let's say we copy that. 03:31.860 --> 03:34.380 We'll click here and we'll search for this on the page. 03:34.380 --> 03:39.270 You actually see that they pulled it from somewhere in the text where I just explain more about the 03:39.270 --> 03:39.990 product. 03:40.290 --> 03:41.670 That's all I had to do. 03:41.910 --> 03:43.500 And guess what I did after this? 03:43.590 --> 03:45.120 I saw, Oh, this worked. 03:45.120 --> 03:49.620 And I went through similar pages of mine and added more explanations about my products. 03:49.980 --> 03:56.790 Not all of the other pages had the same results, but once they start getting to number one and number 03:56.790 --> 04:00.540 two, number three, this actually starts to play more of a role. 04:00.540 --> 04:03.870 You get more of a chance that your listing appears here and now. 04:03.900 --> 04:08.040 My listing here for this search is dominant, so this is featured snippets. 04:08.040 --> 04:14.370 Again, if you want to know how Google explains how they choose you, they give you only a basic explanation 04:14.370 --> 04:20.310 like featured snippets come from web search listings like obviously and Google automatically determines 04:20.310 --> 04:27.180 which page should get the snippet pulled from and they highlight the specific text based on the specific 04:27.180 --> 04:31.740 query if they think it's a match, so they don't give a tremendous insight. 04:31.740 --> 04:33.960 I try to explain a deeper insight. 04:33.960 --> 04:41.670 Basically answer the questions that your potential customers may have, whether or not the search retargeting 04:41.670 --> 04:43.800 is a question type search or not. 04:43.800 --> 04:47.040 So these are the featured snippets they come across on top. 04:47.040 --> 04:49.980 Now I want to show you rich snippets. 04:50.010 --> 04:57.210 Here is a search I did for some product and you can see there's a bunch of different results and some 04:57.210 --> 04:59.610 results have these rich listings like. 04:59.840 --> 05:03.530 Not only is there a URL, a title, but there is the stars. 05:03.560 --> 05:05.530 Oh, look how much better it looks. 05:05.540 --> 05:09.440 Obviously, it looks better when there are five stars rather than four because, you know, if it's 05:09.440 --> 05:12.410 four, if it's three, if it's two stars, that's actually a turnoff. 05:12.410 --> 05:18.470 But let's say your product would have four and a half or five stars, which is a turn on for potential 05:18.470 --> 05:25.790 buyers, then it's actually really simple to get a rich listing like that rich snippet. 05:25.910 --> 05:28.460 And you see Amazon has it, other sites have it. 05:28.490 --> 05:29.330 How do you do this? 05:29.330 --> 05:35.240 You can do this easily if you have a WordPress website and if you have a Shopify website, all you have 05:35.240 --> 05:38.600 to do is on those kinds of themes. 05:38.720 --> 05:43.850 And obviously if your product is on Amazon or other big websites, it will naturally have these rich 05:43.850 --> 05:46.490 snippets because those developers there already do care of it. 05:46.490 --> 05:55.490 But even on WordPress or Shopify, if you actually get reviews on your listings or some people actually 05:55.490 --> 06:04.280 just solicit like at least one review, then those reviews are created in such a markup HTML that Google 06:04.280 --> 06:10.160 will pull that markup so you actually don't have to do anything extra really in terms of being technical. 06:10.190 --> 06:14.210 Now is Google going to use your HTML? 06:14.240 --> 06:17.900 That's up to them, but at least you're going to give yourself a chance. 06:17.900 --> 06:24.860 And now you know how to increase your chances of this happening and the difference between rich snippets 06:24.860 --> 06:26.690 and featured snippets.