WEBVTT 00:00.080 --> 00:05.090 With this video, let's begin the section of the course focusing on SEO marketing. 00:05.210 --> 00:07.700 SEO stands for Search Engine Optimization. 00:07.700 --> 00:15.500 It's basically the process of ranking your website higher in Google Search, but SEO isn't limited to 00:15.500 --> 00:18.020 Google Search on YouTube. 00:18.380 --> 00:23.870 Many of the videos are found through search, and that's the same on many other platforms. 00:23.870 --> 00:24.680 Even on Amazon. 00:24.680 --> 00:29.210 Most products are found through search, so search is actually quite widespread. 00:29.210 --> 00:34.910 Although most of our focus here will be focused on most of our conversation here will be focused on 00:34.910 --> 00:42.560 SEO for Google search, traffic that comes from search engines is highly sought after and prioritized 00:42.560 --> 00:47.660 by website owners and business owners because that traffic is very highly converting. 00:47.660 --> 00:54.470 Because when people type something into a search engine, Google or YouTube or Amazon, they're telling 00:54.470 --> 01:01.250 the search engine exactly what they want right now, and you don't get that information if you promote 01:01.250 --> 01:06.770 on social media, because on social media, you may know that people who follow you may have a certain 01:06.770 --> 01:09.800 interest, but you don't know if they are interested in that right now. 01:09.800 --> 01:11.300 Are they shopping for something right now? 01:11.300 --> 01:12.800 They could be browsing cat pictures. 01:12.800 --> 01:15.890 They're less engaged on search engines. 01:15.890 --> 01:18.530 They are highly, highly engaged right now. 01:18.530 --> 01:23.120 If they're searching for socks and you're selling socks and then they find you through that search, 01:23.120 --> 01:25.430 it's very likely they're going to buy your socks. 01:25.430 --> 01:29.420 So the conversion rate of that traffic is very strong. 01:29.420 --> 01:32.600 And that's why SEO is so, so, so important. 01:32.600 --> 01:37.190 Now SEO can be difficult in terms of marketing. 01:37.190 --> 01:39.200 But I'll make it very simple. 01:39.200 --> 01:42.950 I've been teaching SEO for a long time, and I found that if I break it. 01:43.250 --> 01:48.620 If I break the process down into three steps, SEO becomes easy to understand. 01:48.620 --> 01:52.160 The first step of SEO is keyword research. 01:52.160 --> 01:58.790 This is the process of identifying the ideal keywords that you want people to search and find you. 01:59.180 --> 02:04.880 So if you're selling green socks, you don't want people shopping for red socks to find you because 02:04.880 --> 02:05.930 they're looking for green socks. 02:05.930 --> 02:12.020 But people who are searching for green socks, hopefully they find you and you want to appear in that 02:12.020 --> 02:13.970 search because you're a great match. 02:13.970 --> 02:17.390 So the keyword research can be complex at times. 02:17.390 --> 02:20.840 I'll show you how to leverage it in a savvy way. 02:20.840 --> 02:24.890 Once you've gathered the keywords that you're going to try to rank for. 02:25.550 --> 02:31.880 The second part of SEO is the process of actually creating the content. 02:31.880 --> 02:40.640 If you're managing a website, creating posts and pages that will target those keywords, and I'll be 02:40.640 --> 02:41.870 showing you how to do that. 02:42.170 --> 02:47.300 But of course, let's say you publish a page or even a YouTube video targeting some keyword. 02:47.300 --> 02:52.460 Probably on day one you're like number 100 or 1000 in the search results. 02:52.460 --> 03:01.610 So the third phase of SEO, the third phase of SEO is the process of ranking higher number 1000, number 03:01.610 --> 03:08.210 199 .99 998, number ten, number five, number two and number one. 03:08.210 --> 03:11.660 That process will also cover that in the course. 03:11.660 --> 03:13.640 That will be the third part of SEO. 03:13.640 --> 03:21.890 And when things are broken down in this way, I find that people maybe don't aren't experts immediately 03:21.890 --> 03:27.080 at SEO, but it's digestible and it's easy to understand and dive into SEO. 03:27.080 --> 03:32.960 So with that little introduction in the next video, let's dive into SEO and specifically keyword research, 03:32.960 --> 03:36.110 because keyword research is foundational for the rest of our efforts. 03:36.110 --> 03:42.260 Because if we don't identify the most important, the most important keywords that we should try to 03:42.260 --> 03:47.780 rank for with our websites, the rest of our SEO work will be a waste, because we'll be ranking for 03:47.780 --> 03:53.060 bad keywords that don't bring us clients who buy or engage with our business the way we need. 03:53.060 --> 03:58.820 So the keyword research process is the process of identifying keywords that will bring the most ideal 03:58.820 --> 04:02.570 potential clients who will engage with our business in the way we need to. 04:02.570 --> 04:05.150 We'll start doing that in the next video.