WEBVTT 00:00.140 --> 00:05.450 In this video, I want to give you a great mindset for marketing and large growth. 00:05.450 --> 00:15.770 And that mindset is oriented around opening your mind towards the idea of leveraging other large websites, 00:15.770 --> 00:17.150 brands or entities. 00:17.180 --> 00:21.140 Essentially some form of business development. 00:21.170 --> 00:22.430 Here's what I mean. 00:22.430 --> 00:28.640 When people start their business, they're thinking usually is like, I'm going to put up my own website 00:28.640 --> 00:30.980 and I'm going to drive traffic to my website. 00:31.130 --> 00:32.150 Fine. 00:32.150 --> 00:37.100 But when you start, it's usually like a trickle, like, you know, a faucet you turn off and there's 00:37.100 --> 00:38.990 like one drop, one drop, one drop. 00:38.990 --> 00:40.740 Very few visitors. 00:40.760 --> 00:42.650 That's a challenge. 00:42.680 --> 00:50.930 It's great to envision a large brand, but usually it takes months or years, usually years to work 00:50.930 --> 00:51.650 up to that. 00:51.710 --> 01:01.830 So to soften that path, to make it easier for you, the mindset is find large brands or partners that 01:01.830 --> 01:08.310 can drive you traffic because any larger entity can bring you traffic that feels like a flood. 01:08.340 --> 01:14.310 For example, I used to have hikes, just regular hikes that I used to do, and when I promoted it through 01:14.340 --> 01:16.560 my website, a few people signed up. 01:16.560 --> 01:23.700 But when I promoted it through other large platforms, like other event based sites that were very popular, 01:23.700 --> 01:24.870 they drew traffic. 01:24.900 --> 01:27.240 They just sent traffic to my website. 01:27.270 --> 01:35.520 Meetup.com, local event sites, or even the newspaper published a story about me that drove a lot of 01:35.520 --> 01:40.950 traffic to me, which felt like an absolute flood because from my side I was like getting incremental 01:40.950 --> 01:44.010 growth, like one plus one, sometimes two. 01:44.010 --> 01:49.350 And then here's a large city wide newspaper who published something about me. 01:49.380 --> 01:51.000 200 people came, right? 01:51.030 --> 01:53.220 It's like an ocean of traffic. 01:53.400 --> 01:55.620 Now, how do you leverage this? 01:55.620 --> 01:56.580 How do you get it? 01:56.580 --> 02:01.650 Sometimes, depending on what your business is, you can look for obvious partners. 02:01.650 --> 02:10.890 Like in my hiking business, that was websites which already had people who wanted to find something 02:10.890 --> 02:11.550 to do. 02:12.630 --> 02:14.580 Okay, kind of two and two together. 02:14.580 --> 02:22.260 Usually you either have to pay or you have to do some favors to some larger brands because it's hard 02:22.260 --> 02:24.780 to work with them because they're already popular and you're not. 02:24.780 --> 02:25.770 You're starting out. 02:25.770 --> 02:31.440 So usually you have to first do something for them, find a way that is easy for them to work with. 02:31.440 --> 02:34.620 You make sense with how they already work. 02:34.620 --> 02:35.400 It's not expensive. 02:35.400 --> 02:39.480 It's not time consuming for them and likely they'll work with you. 02:39.630 --> 02:42.570 If not, you just keep looking for other potential partners. 02:42.570 --> 02:49.200 Now there are other obvious potential partners when you consider should you sell from your website versus 02:49.590 --> 02:55.860 a marketplace being like, let's say you have a product, maybe a marketplace is Etsy or Amazon, or 02:55.860 --> 02:59.120 if you have content, maybe it's YouTube or something like that. 02:59.130 --> 03:06.060 They have billions of people and a new business owner would have that leaking faucet traffic one by 03:06.060 --> 03:07.110 one by one. 03:07.470 --> 03:09.170 A world of difference. 03:09.180 --> 03:15.360 Now, of course, these marketplaces, they have restrictions. 03:15.360 --> 03:17.580 They have rules they impose on you. 03:17.580 --> 03:20.100 You can't run your business exactly the way you want. 03:20.130 --> 03:22.170 The email address isn't yours. 03:22.170 --> 03:24.240 You you can't bend the rules. 03:24.240 --> 03:25.230 They can kick you out anytime. 03:25.320 --> 03:27.480 There are many, many problems with them. 03:27.840 --> 03:28.650 I agree. 03:28.980 --> 03:34.670 But there's one argument that they always have, and that is the traffic. 03:34.680 --> 03:38.180 So very often you can do both. 03:38.190 --> 03:46.950 Why not run your own website, but also leverage whatever website that is large that you can leverage 03:46.950 --> 03:52.530 for that large traffic and not just try and try a little bit and give up because all of them are very, 03:52.530 --> 03:53.430 very competitive. 03:53.460 --> 03:55.230 You have to give it your best effort. 03:55.230 --> 04:01.500 So for example, I had a client and he used to sell cleaning supplies from his website for years and 04:01.500 --> 04:03.180 it was like that leaking faucet. 04:03.210 --> 04:04.050 He was trying. 04:04.050 --> 04:04.710 He was trying. 04:04.710 --> 04:06.660 He was trying no go. 04:06.660 --> 04:08.520 And his life was bad. 04:08.520 --> 04:11.460 Like he was struggling financially because of that. 04:11.460 --> 04:18.570 It wasn't just like, oh, well, it it had this had real, real negative implications on his life, 04:18.570 --> 04:20.880 his family, his health, even because of the stress. 04:21.180 --> 04:26.070 And then I said, we can keep trying that, but let's put your product on Amazon. 04:26.280 --> 04:32.790 And when we put the product on Amazon, at first he wasn't getting much traffic because you can't just 04:32.790 --> 04:33.930 put your Amazon and that's it. 04:33.960 --> 04:38.490 You have to get reviews, you have to make your product rank in Amazon search, etcetera. 04:38.490 --> 04:45.060 And then after about 3 to 6 months, he started figuring out the Amazon game, really applying himself 04:45.060 --> 04:45.630 seriously. 04:45.630 --> 04:49.770 And every week we would meet and we would talk to the tragedy, try something new on Amazon. 04:49.770 --> 04:51.810 And then he figured out Amazon ads. 04:51.810 --> 04:55.470 Amazon Search, how to get the Amazon recommendation to recommend him. 04:55.470 --> 04:59.850 And then his sales were like one month he made $5,000 with one. 04:59.850 --> 05:02.970 Product next month, a double $10,000 next month. 05:03.000 --> 05:04.350 20,000 next month. 05:04.350 --> 05:05.850 It was really like that. 05:05.850 --> 05:11.250 And then it got to six figures a month and then it got so much that he asked me, Stop saying how much 05:11.250 --> 05:14.820 money I earned, but I believe he's in the 1% of Amazon sellers. 05:14.820 --> 05:16.290 So he had a very good product. 05:16.290 --> 05:17.850 And that's possible. 05:19.080 --> 05:27.900 And that's the thing you have on these Etsy, Amazon, if you execute well, there's no guarantee, 05:27.990 --> 05:29.850 but they have that potential. 05:29.850 --> 05:33.810 You may say that you have that potential on your website as well. 05:33.810 --> 05:35.010 Yes, you do. 05:35.670 --> 05:38.040 But it's a lot. 05:38.070 --> 05:45.240 It tends to be not in all cases, but it tends to be a lot easier, especially when you start to leverage 05:45.240 --> 05:46.980 the large platforms. 05:47.490 --> 05:55.050 Long term, of course you want to invest in your own brand, of course, but you cannot look past the 05:55.050 --> 06:02.490 giant retailers that because, let's say before Amazon existed and Etsy existed 30 years ago, before 06:02.490 --> 06:08.970 the Internet 40 years ago, whatever a seller's dream, just the dream would be to get into a big store 06:08.970 --> 06:10.020 like in the United States. 06:10.020 --> 06:16.650 It was like a Walmart or whatever stores they had back then, or some kind of if you had a food into 06:16.650 --> 06:23.970 the giant supermarket supermarkets because they can sell thousands and thousands and thousands of your 06:23.970 --> 06:25.470 products quickly. 06:25.650 --> 06:28.710 What you cannot do that you need that partner. 06:28.710 --> 06:29.850 That's the mindset. 06:29.880 --> 06:31.620 Find that large partner. 06:31.650 --> 06:38.490 Don't forget about your brand, but it would be really detrimental to you to forget about the large 06:38.490 --> 06:38.970 partner. 06:38.970 --> 06:42.050 Use both and not just use both. 06:42.060 --> 06:49.710 Use both to do your top, top, top ability to execute because that seller of the cleaning product on 06:49.710 --> 06:58.110 Amazon, he only got to be top 1% seller after really amazing execution because it's very competitive 06:58.110 --> 07:03.320 So you have to outcompete out execute everybody both with your brand and on these marketplaces. 07:03.320 --> 07:11.660 But once you do that, once you execute amazingly well, then the growth happens importantly from both 07:11.660 --> 07:12.440 places.