WEBVTT 00:00.090 --> 00:01.140 With this video. 00:01.140 --> 00:05.220 Let's continue making your LinkedIn profile look amazing. 00:05.310 --> 00:12.270 And of course, just looking at my profile when I'm logged out, you can see that after your name and 00:12.270 --> 00:16.020 bio and website, you have a giant about section. 00:16.140 --> 00:22.500 So let's actually write one together so you can see the philosophy and thinking behind how I write mine 00:22.740 --> 00:24.510 and it will help you write yours. 00:24.630 --> 00:30.850 So when I'm logged into my account, I get many prompts for analytics, resources, all sorts of things. 00:30.850 --> 00:34.090 So you want to scroll down a little bit until you find about. 00:34.110 --> 00:39.000 So let's click the pencil icon to edit and we'll write it together or at least go over it. 00:39.390 --> 00:44.310 As you can see, you get 2600 characters with which to write your about section. 00:44.310 --> 00:45.810 So it's quite a lot of space. 00:45.810 --> 00:46.860 You don't need all of it. 00:47.040 --> 00:52.350 In fact, in most cases, less is more because if you write a very long about section, people are just 00:52.350 --> 00:53.650 not going to read the whole thing. 00:53.670 --> 00:57.770 So what you want to do is just put your best foot forward. 00:57.780 --> 01:04.220 Imagine if all the experience sections in your resume were combined into one. 01:04.230 --> 01:07.020 This is what this is approximately. 01:07.080 --> 01:13.980 And myself, I come from a modest background where, like you were taught that modesty is best and showing 01:13.980 --> 01:15.270 off is not good. 01:15.420 --> 01:20.880 So it's actually really hard for me to write this, and it's hard for a lot of people to write this 01:20.880 --> 01:24.200 section because you have to show off as much as possible. 01:24.210 --> 01:29.790 But if you don't think of it as showing off, but just as putting your best foot forward and just being 01:29.790 --> 01:34.620 honest about your accomplishments while giving yourself the full respect that may mentally help you 01:34.620 --> 01:35.550 write the section. 01:35.550 --> 01:36.750 So let's read it a little bit. 01:36.750 --> 01:39.500 First, you'll notice that I have a lot of whitespace. 01:39.510 --> 01:43.900 I have about one sentence or two sentences per line. 01:43.920 --> 01:47.970 This is to help people read because reading on a screen is very difficult. 01:48.180 --> 01:52.290 And so in my case, what you might notice is I have a lot of numbers. 01:52.530 --> 01:59.280 Three time Amazon best seller, 600,000 Udemy students, 3 million views on YouTube, etc. etc.. 01:59.490 --> 02:00.480 Why am I doing this? 02:00.480 --> 02:06.510 Because numbers are memorable and they catch the eye and they help people get an idea of what you did 02:06.510 --> 02:07.250 quickly. 02:07.260 --> 02:09.780 So the first line is almost like a summary. 02:10.230 --> 02:15.840 Top 1% Udemy Instructor, Successful entrepreneur, Amazon Author, Coach. 02:16.050 --> 02:17.520 And there's my website. 02:17.550 --> 02:22.980 You might even be able to make it a little smoother by saying instead of just plopping your website 02:22.980 --> 02:25.830 there randomly, you can say, See all my work? 02:26.220 --> 02:30.930 And then there it's more natural for people to go, Oh, I can see their work. 02:30.930 --> 02:35.610 So if you're selling anything or if you have a portfolio that you're showcasing, then this would be 02:35.610 --> 02:36.770 a much more natural segue. 02:36.780 --> 02:40.440 If people are like, Oh yeah, okay, I'll go to that website to see, of course, naturally. 02:40.620 --> 02:48.210 And the second line here, I'm using this as maybe in the resume, you would notice something like the 02:48.210 --> 02:49.380 skill section. 02:49.530 --> 02:54.840 I talk about all the things I know I've done so deep expertise in software development, e-learning 02:54.840 --> 02:59.190 and Udemy, eCommerce, Amazon, SEO, mobile app development, etc., etc. all these things that I've 02:59.190 --> 03:00.660 done in my career. 03:00.780 --> 03:07.170 And then after that, I back up my claims like, Are you an expert in Udemy? 03:07.170 --> 03:08.640 Yes, I have 600,000 students. 03:08.640 --> 03:10.680 Are you an expert in something else? 03:10.680 --> 03:11.070 Well, yes. 03:11.070 --> 03:11.300 Okay. 03:11.340 --> 03:14.940 I wrote some books, so, you know, obviously I saw books on Amazon. 03:14.940 --> 03:20.430 So obviously if I say I know Amazon, I'm experienced with Amazon, then I back up this claim. 03:20.430 --> 03:26.250 So actually, if you think about it like writing, when you write a paragraph, the first sentence of 03:26.250 --> 03:33.390 a paragraph is kind of the summary, and then you back up your claims with the other sentences. 03:33.450 --> 03:36.390 So you see this isn't randomly written. 03:36.390 --> 03:39.060 There was a strategy for every line. 03:39.060 --> 03:41.400 So now you're equipped to write your own. 03:41.400 --> 03:47.820 So if you're selling anything, you want to showcase your authority about the subject matter in which 03:47.820 --> 03:48.540 you're selling. 03:48.540 --> 03:54.360 If you're looking for a job, you want to showcase your authority and your expertise and your experience 03:54.360 --> 03:55.650 and success in the field. 03:55.650 --> 03:59.610 And at different times, we do all sorts of different things with our LinkedIn. 03:59.610 --> 04:07.050 So you can always come in here and adjust this section slightly depending on what your priority is today 04:07.050 --> 04:07.800 or this month.