WEBVTT

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In this video, I'm going to show you how to use your two LinkedIn images to build up your personal

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brand.

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And I want to use the example of a friend of mine, Nick Loper, who has a very good online personal

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brand under which he has a podcast, a blog and many other assets.

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And you can see that he has a banner right here that he had professionally made.

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You can hire somebody on Fiber or Upwork basically to give them your photo and the style of design you

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want, and they just basically create that for you.

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And you can also upload your own professional photo.

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Now, this photo is not particularly professional because it's kind of like just a random shirt.

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It's not so dressed up, but it's on his brand because his brand is side hustle and entrepreneurship,

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so it's not very formal.

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For most people you'd want something more formal, but for his brand, this works.

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Now what happens if you don't have a nice banner like this or haven't created one yet?

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This is my profile and I took off my banner.

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And what you can do is you can actually upload one or you can have a premade one added.

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So you see you can add a custom image or things here that LinkedIn already has pre-made for you.

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So like if I help entrepreneurs, this one about work life balance is great.

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So I can easily add that save and it looks like I actually made it, which I didn't.

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So that's something that's easy to do.

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If you don't want to bother with hiring anybody, you can just have a premade one like this and immediately

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it makes your profile look a lot nicer.

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And of course, for your main headshot, you want to be professionally dressed, have a professional

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look that presents you well.

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And right away, within a couple of minutes, you'll have a much nicer looking profile on LinkedIn.

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And if you do want to have a professional image created for this image, the cover image, the width

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will be 1128 pixels and the height would be 191 pixels.

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And the example I want to give is again Nick Loper.

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Look, if you instruct your designer or if you yourself designed things on the left side of the image

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you see that's going to get blocked by your actual photo.

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So you want to design things for the right side of the image and the center and leave the left side

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essentially blank without any caption text or anything like that, because it's going to get covered

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and it's going to look a little bit ugly.

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So those are the instructions.

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In case you are designing a professional image for your personal brand on LinkedIn.