WEBVTT

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In this video.

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Let's talk about LinkedIn groups.

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They used to be a lot more prominent, but in recent years, Facebook groups have really taken over

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as fantastic opportunities to professionally network with your peers and industry thought leaders.

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So LinkedIn groups have become a little less popular, but they're still popular.

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You can navigate to them from the work, pull down to groups or also from your network, and you can

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see your groups and in your groups you can actually discover a lot of groups that are existing or you

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can create a new group.

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What's the difference?

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The existing groups, they have a lot of members, so that's a fantastic opportunity for you to network,

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discover potential advisors, peers, all that and maybe long term promote some of your products or

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services.

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If you have that, of course you don't want to promote too soon because people will see you as spamming

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and likely will just delete you.

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But if you help people there, if you're a good member there over time, you can ask the moderator if

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you can post some links to anything you're promoting, but really existing groups where you are not

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the organizer, you just have to be a good citizen and establish your own personal brand there.

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Establish Establish yourself as a professional there.

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If you create a new group, of course, it's really hard to promote a new group, and in most topics

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there are already existing large groups.

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But if you're doing something that is cutting edge is new and there are not many groups on this, then

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you want to create your own group.

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And then hopefully if you grow your own group to some level of prominence, that is a huge personal

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branding and resume piece because you are the organizer of a group, a lot of people will start to want

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to network with.

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You would want to do business with you.

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Will This will have all kinds of benefits because people will want access to those members of your group

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and naturally it will make you look like a thought leader in your space.

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If you are the organizer of a popular group in your space.

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But most of the time you're just going to discover and look for new groups.

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They give you some suggestions.

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You can also search for some groups and find groups.

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Maybe that will be helpful for you.

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But again, this is becoming a less prominent feature of LinkedIn than before.