WEBVTT

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Now because social media marketing websites love videos with retention.

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What you can do is use the listicles strategy, which is a timeless marketing strategy.

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It's been around for a long time.

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It's basically top ten lists used to be popular, like top ten list, top 20.

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This with online social media marketing videos.

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You don't have a lot of time like most of the videos are like one minute or less.

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So it's usually top three this or top five that, and there's not a lot of time for more than that,

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which actually makes your job easier.

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So the other day I actually made a video of top five best Leonard Cohen's lyrics, top five most poetic

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lyrics, or something like that.

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And that actually has gotten really good response so far.

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Like it's actually one of my best launched video.

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It's early, obviously, but it's not a strategy that I made.

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It's a proven, timeless strategy because people are watching.

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They're like, well, maybe I'm on this first or second one.

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It's not so good, but maybe the fourth one is good and the investment isn't so much because it's just

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a few extra seconds for them to watch.

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And so they stick around and watch.

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It's not the end all be all.

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Because if the top five list isn't great, they're not going to really get retained.

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But if the top five list is great, the listicle nature of it will actually improve the overall retention,

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so you don't have to make all your content listicles.

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But every once in a while, sprinkle in a listicle because they're easy to come up with.

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Top five this.

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Top five that there's so many.

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Top five.

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Anything.

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Um, you know I can make top five.

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Best Leonard Cohen, top five, most romantic, top five.

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Uh, most vivid imagery in his poetry.

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Top five.

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Most catchy.

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They're like, you can make dozens.

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And then if you, for example, if I make one like that with Leonard Cohen, I can make like that with

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Bob Dylan and the next artist and the next artist and so on.

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So listicles.

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Try it.

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Nothing is a guaranteed to work, but it's one of the common proven strategies to gain retention.

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And on social media sites, that also means a little bit of virality.