WEBVTT 00:00.140 --> 00:06.290 One style of video that's very good on social media for virality and getting attention is to make a 00:06.290 --> 00:10.100 video, commenting or responding to another video. 00:10.100 --> 00:14.870 And very often what you want to do is pick somebody who is really, really, really well known in your 00:14.870 --> 00:22.730 industry who maybe yesterday said something like or even today, if you're quick, they said something 00:22.730 --> 00:27.080 really unique or different or controversial whatever, and people are talking about it. 00:27.080 --> 00:32.180 And what you want to do is think about maybe you want to make a video on top of that, like a response 00:32.180 --> 00:32.630 video. 00:32.630 --> 00:37.880 They can be even in the background of your video, and you can play a tiny clip of what they said, 00:37.880 --> 00:41.630 the sound bite quote, and give your own opinion about it. 00:41.630 --> 00:48.110 Maybe equally controversial, maybe not controversial, maybe explaining, maybe having some great insight. 00:48.830 --> 00:57.110 And those kinds of videos go really well because you're using that person's hashtag and that person's 00:57.110 --> 00:58.340 name. 00:59.180 --> 01:04.190 Those social media sites know that that person is going viral now. 01:04.190 --> 01:08.540 People are going to want to see that content, and they're going to be more likely to share that content 01:08.540 --> 01:13.130 that you're making with more potential viewers who would otherwise never discover you. 01:13.130 --> 01:16.670 So definitely stay on top of your specific industry. 01:16.670 --> 01:20.030 Don't make it about random people your specific industry. 01:20.210 --> 01:21.950 Follow them on social media. 01:22.820 --> 01:30.530 Check what the discourse is and if anyone says anything that's like kind of controversial. 01:30.530 --> 01:33.920 Like, for example, I follow this very, very well-known musician. 01:33.920 --> 01:41.570 He has like millions and millions of followers, and he basically trashes the current top ten, whatever 01:41.570 --> 01:43.820 the Billboard top Top ten, the top ten songs are. 01:43.850 --> 01:46.220 He basically shows, hey, this is just absolute garbage. 01:46.220 --> 01:52.250 Here is why I don't want to comment on that, because it's obviously controversial and we're not here 01:52.250 --> 01:53.030 to comment on that. 01:53.030 --> 02:00.530 But if you commented in your video, let's say on that, if you were in music and he's in music, obviously, 02:01.610 --> 02:09.410 then you could kind of piggyback off the name of that person and whatever they are saying. 02:09.410 --> 02:16.160 So you can get recommended to people who are watching content by this person. 02:16.160 --> 02:22.370 Basically, that brand is has millions and millions of views at the moment, and you would be getting 02:22.370 --> 02:26.210 some of that which would feel like a flood, because maybe you're a much smaller creator. 02:26.210 --> 02:33.260 So definitely pay attention to anything people are saying in your industry, people who are very well 02:33.260 --> 02:37.730 known and you could jump on responding. 02:37.730 --> 02:41.750 The quicker you jump, the less thought out your response will be. 02:41.750 --> 02:44.600 So you want to give yourself at least like ten minutes. 02:44.600 --> 02:47.360 Think about what they're saying, maybe write it out. 02:47.360 --> 02:49.040 I kind of like to write out a script. 02:49.040 --> 02:53.810 I don't always use the script, but I like to flush out my points because the worst thing you can do 02:53.810 --> 03:04.160 is make a video and be very, uh, not clear and don't express your point well, and then your video 03:04.160 --> 03:07.130 is just not good because you might have had some point in your mind. 03:07.130 --> 03:11.210 But you know how sometimes we have a point that we want to make in our mind, but we just haven't found 03:11.210 --> 03:12.620 the right way to express it. 03:12.620 --> 03:17.840 So you take a little bit of time so that the video that you make is good, and then when it gets shared, 03:17.840 --> 03:20.390 it really gets shared and hopefully goes viral.