WEBVTT 00:00.110 --> 00:06.740 In this video I want to show you how I edit short videos under 60s that can become either YouTube shorts 00:06.740 --> 00:11.150 or Instagram Reels or TikToks, whatever you want. 00:11.150 --> 00:17.420 But you see, the editing is just very different because in these videos you have very little time and 00:17.420 --> 00:24.230 space to do anything, but you also have to make it super entertaining and keep the viewers attention. 00:24.230 --> 00:29.540 So let's talk through the editing, and I'll show you an example of a short video that I made that I 00:29.540 --> 00:35.320 posted on YouTube shorts, TikTok, and I posted it on also, Instagram just put very minor edits, 00:35.320 --> 00:37.450 but 98% of the video is the same. 00:37.450 --> 00:43.270 So even before we start, I want to introduce you to my video editor just a little tiny bit. 00:43.270 --> 00:49.990 Just because there are so many different video editing software, like ones made from Adobe and many 00:49.990 --> 00:50.470 other ones. 00:50.470 --> 00:53.440 In my case, I use something called Screenflow. 00:53.440 --> 00:57.550 I'm just kind of comfortable with it, but you may just not be familiar with the interface. 00:57.550 --> 01:01.750 So I just want to explain what's happening here is the video that I'm editing. 01:01.750 --> 01:09.070 And then you see here is the actual video editing area where I can make changes. 01:09.070 --> 01:11.800 And so the black things are the captions. 01:11.800 --> 01:17.950 And this that I'm overviewing is kind of actually the video itself, the footage. 01:18.100 --> 01:20.140 And you see there are many layers. 01:20.140 --> 01:26.090 That's because on every shot, for example, here, there is a shot of the video and then there's an 01:26.090 --> 01:28.010 overview over it. 01:28.010 --> 01:29.120 There is a caption. 01:29.120 --> 01:35.600 You can use software to create your captions, but I find that because these are so short anyway, it's 01:35.600 --> 01:36.830 pretty easy to make captions. 01:36.830 --> 01:41.240 And when you use software caption creators, sometimes they don't quite get your captions right anyway, 01:41.240 --> 01:42.260 and you have to go and edit it. 01:42.260 --> 01:47.440 And so it's time consuming either way sometimes, but that's a personal preference for me. 01:47.440 --> 01:52.720 I kind of like to just fix my captions here because I already am editing it. 01:52.720 --> 01:57.400 In any case, that's the interface for many creators. 01:57.400 --> 02:02.740 The interface can be more complex, and the complexity comes from how many things are being shown. 02:02.740 --> 02:07.990 For example, I can make something really cool, like I can add images. 02:07.990 --> 02:13.440 So I'm going to get an image from my library, for example, And let's say I kind of have this very 02:13.440 --> 02:14.700 motivating image. 02:15.030 --> 02:19.710 It doesn't fit this video particularly, but I just want to show you as an example, you can you see, 02:19.710 --> 02:23.910 you can have I'm going to make him a little smaller in scale. 02:23.910 --> 02:26.370 So it's too big now but smaller. 02:26.370 --> 02:31.920 And maybe he'll go here because here I'm talking and maybe I'm talking about something very motivational. 02:31.920 --> 02:34.110 So I'll make a little graphic. 02:34.320 --> 02:35.610 It doesn't fit here. 02:35.610 --> 02:36.420 Like I wouldn't use it. 02:36.440 --> 02:41.390 But you can see you can basically make things more complex in in each shot. 02:41.390 --> 02:48.530 And that's interesting because what you really want to do is grab and keep the viewer's attention with 02:48.530 --> 02:53.000 different things happening all the time, which segways well into how to start the video. 02:53.090 --> 02:58.760 Sometimes you want to just start with a bang, like, hey, here's what's going on, or here's a really 02:58.760 --> 03:01.490 great value that this video is going to give you. 03:01.490 --> 03:05.710 Like this particular video that I'm editing is just a random example. 03:05.710 --> 03:12.160 But it was you see poetry and song about Audrey Hepburn that I wrote, and I thought that for my audience, 03:12.160 --> 03:16.390 for the people who would like that, that would be a cool start. 03:16.390 --> 03:18.790 And it's in 30s, so it's pretty quick. 03:19.090 --> 03:24.970 Although, on the other hand, whenever I mention poetry, I notice a complete decline in the views, 03:25.090 --> 03:33.720 like if it was just song about Audrey Hepburn in 30s, or how to create a song or something like that. 03:33.720 --> 03:38.610 I can bet that that kind of a video would get a little bit more attention or views. 03:39.150 --> 03:45.870 But in any case, whatever your audience you think you would like, you start with that really great 03:45.870 --> 03:46.830 value. 03:47.010 --> 03:50.130 So I thought this would be reasonably good value. 03:50.130 --> 03:54.440 Like, hey, kind of very interesting topic, at least to my audience. 03:54.680 --> 03:57.890 Poetry and song about Audrey Hepburn in 30s. 03:58.100 --> 04:04.340 And obviously, if I'm going to use keywords and hashtags like Audrey Hepburn, it's going to appear 04:04.340 --> 04:06.260 in front of fans of Audrey Hepburn. 04:06.260 --> 04:07.610 So for them, it would be really cool, right? 04:07.610 --> 04:12.920 So you want to start with something really valuable so that the viewers know exactly what they're going 04:12.920 --> 04:14.660 to get, and that's going to be intriguing. 04:14.660 --> 04:17.180 And then what you want to do is create little cuts. 04:17.210 --> 04:21.200 So in my case, you see I have a sentence right there. 04:21.200 --> 04:22.400 There's like a little cut. 04:22.490 --> 04:24.350 I'm going to get rid of that image. 04:24.350 --> 04:28.850 You see right there where the marker, the red marker is, they see there's a cut and it looks like 04:28.850 --> 04:33.260 this just basically a slightly different shot. 04:33.260 --> 04:41.360 It's kind of okay, you could just say this whole thing for the first about 14 seconds I talk and then 04:41.360 --> 04:47.910 the shot changes Like I talk about how I took a little bit of footage from the show, My Fair Lady. 04:47.910 --> 04:52.140 Here's how I could have danced all night. 04:52.380 --> 04:54.660 And then you see, it goes to that. 04:54.660 --> 05:01.080 Then very quickly I play that, then it goes back to me, then it goes back to my original video. 05:01.110 --> 05:05.880 Then I say something briefly, and then it goes back to my original video that I made showing it. 05:06.030 --> 05:11.150 You see, the cuts are very quick And then I show the video, obviously, and that's it. 05:11.420 --> 05:17.120 And generally speaking, even though you have up to a minute, usually, I find that actually shorter 05:17.120 --> 05:19.010 videos have done well for me. 05:19.010 --> 05:27.680 So if you can trim it, trim, it doesn't have to be like 59 seconds trim to what is the most dynamic 05:27.680 --> 05:35.320 yet still very valuable video with a lot of little cuts and little movement and a lot of grabbing attention 05:35.320 --> 05:36.250 and keeping attention. 05:36.250 --> 05:39.640 And what you want to understand is the concept of pattern interrupt. 05:40.090 --> 05:44.710 That's basically when a person is paying attention to something and they're getting a little bored. 05:44.710 --> 05:48.700 And when you create a new visual, a new something popping up on the screen, a new sound, it goes, 05:48.700 --> 05:48.940 boom. 05:49.090 --> 05:49.750 What's going on? 05:49.780 --> 05:50.500 What's going on there? 05:50.500 --> 05:55.930 And so it wakes up the viewer's attention a little bit and keeps them intrigued and watching. 05:55.930 --> 06:03.480 And for these kinds of social media videos, you want to either be providing amazing value or the pattern 06:03.480 --> 06:06.600 interrupt should happen in under 10s. 06:06.600 --> 06:11.880 So every 10s sometimes even seven seconds, something new, something new, something cool, something 06:11.880 --> 06:15.150 new, new shot, new angle, new caption. 06:15.150 --> 06:23.580 And that's how you edit your videos and give them potential for greatest retention and ultimately, 06:23.580 --> 06:24.510 virality.