WEBVTT 00:00.690 --> 00:01.770 With this video. 00:01.800 --> 00:08.070 I want to explain a couple of different terms and definitions and different software that you'll need 00:08.070 --> 00:09.360 in Facebook. 00:09.480 --> 00:17.610 That can be very, very confusing if you're just starting out, because not only did they do a rebrand, 00:17.610 --> 00:24.600 meaning there are two sets of names for things, but there's also two sets of software that you can 00:24.600 --> 00:25.980 use to run your ads. 00:26.160 --> 00:28.590 So all that together can be very confusing. 00:28.590 --> 00:36.450 So in this video, let's talk about the difference between the Facebook business manager and the meta 00:36.450 --> 00:37.740 business suite. 00:37.770 --> 00:46.380 There's a lot of naming confusion because you see the old names were look at what's underlined. 00:46.410 --> 00:54.180 There was two different software suites, the Facebook business suite and the Facebook business manager. 00:54.270 --> 01:00.930 But since Facebook rebranded from Facebook to Meta, now look at what's underlined here. 01:00.930 --> 01:07.920 Instead of the word Facebook, you just replace meta business suite and meta business manager. 01:07.920 --> 01:14.880 Now, it doesn't help us understand yet what the business suite and the business manager are. 01:14.910 --> 01:16.380 We'll talk about that in a second. 01:16.410 --> 01:22.650 But first, I wanted to clear up this confusion of the rebrand because now there are four different 01:22.680 --> 01:25.650 names for things that's really confusing. 01:25.800 --> 01:30.990 Now let's look at what these things actually are, the business suite and the business manager. 01:31.080 --> 01:39.590 But one way to actually make it really easy and not confusing is to completely get rid of the brand. 01:39.600 --> 01:45.960 If you just omit and don't say the first word in any of these names, like instead of Facebook business 01:45.960 --> 01:47.700 Suite, you just say business suite. 01:47.700 --> 01:51.540 And instead of Facebook business manager, you just say business manager. 01:51.540 --> 01:58.620 Then no matter before or after the rebrand, you're still talking about the business suite or the business 01:58.620 --> 01:59.190 manager. 01:59.190 --> 02:01.600 So that's going to be how we're going to look at it. 02:01.780 --> 02:03.970 Business Suite and Business Manager. 02:03.970 --> 02:08.590 This way we're going to avoid all this unnecessary rebranding confusion. 02:08.590 --> 02:13.480 So now we have the suite versus the manager. 02:13.480 --> 02:18.910 Now the business suite is newer and the business manager is older. 02:18.910 --> 02:22.030 And let's talk about the differences between them. 02:22.030 --> 02:28.810 First of all, they are not meant to be used together because they have a lot of overlapping features. 02:28.840 --> 02:32.620 They're not totally overlapping, but there's a lot of overlap. 02:32.650 --> 02:39.880 The business suite, the suite is newer, so if you have access to that in Facebook, it's been getting 02:39.880 --> 02:45.340 rolled out very slowly for some users, for most users have it and you'll likely have it available to 02:45.340 --> 02:45.640 you. 02:45.640 --> 02:51.700 So since you likely have the suite available to you, that's essentially what you want to use. 02:51.730 --> 02:53.650 The business manager. 02:53.650 --> 03:00.400 Traditionally that's been for managing your ads, your pages, your team and everything under that. 03:00.400 --> 03:09.310 But now the suite is everything that the manager used to do, plus other marketing tasks that will help 03:09.310 --> 03:17.680 you run your business all from the suite, essentially making the suite kind of like your console for 03:17.680 --> 03:24.340 doing everything that you need to do to manage all your business activities on Facebook so you can manage 03:24.340 --> 03:25.900 and schedule posts. 03:25.900 --> 03:32.350 You can answer messages of people who like your pages and you can even set up automations and immediate 03:32.350 --> 03:35.080 responses all from the suite. 03:35.080 --> 03:37.180 And that's what we're going to be working with. 03:37.180 --> 03:43.900 And before we start, there's one more piece of confusion, the personal use of your Facebook versus 03:43.900 --> 03:53.200 the business use, because when you log in to the suite, you log in with your actual Facebook login 03:53.200 --> 03:55.540 credentials, which is very confusing. 03:55.540 --> 03:56.920 Like, shouldn't it be different? 03:56.950 --> 04:03.190 Facebook does that so that they can help to connect your business activities to you. 04:03.220 --> 04:09.610 They really don't like it when you create anonymous accounts or additional ad accounts from different 04:09.610 --> 04:10.240 accounts. 04:10.270 --> 04:11.770 They ban a lot of that. 04:11.770 --> 04:20.350 But after you log in to your business suite with your personal login credentials, after that, the 04:20.350 --> 04:26.680 rest of the work you do through Business.facebook.com, that's business use and everything. 04:26.680 --> 04:29.320 That's W-w-w dot Facebook.com. 04:29.320 --> 04:31.480 That's for your personal account use. 04:31.510 --> 04:34.870 You can still set up pages on your personal account. 04:34.870 --> 04:37.840 You can even still do some more complicated things. 04:37.840 --> 04:46.690 But generally speaking, from now on, any pages you make as you create anything business related, 04:46.720 --> 04:50.830 do it through business.facebook.com in the business suite. 04:50.830 --> 04:52.000 That's what we'll do. 04:52.300 --> 04:59.020 And anything for your personal Facebook use, do that through that regular personal Facebook, which 04:59.020 --> 04:59.140 is. 05:00.310 --> 05:03.320 Facebook.com for your personal needs. 05:03.340 --> 05:06.040 So hopefully that made it clear. 05:06.040 --> 05:11.200 I know it was a lot of confusion because rebranding plus new tools. 05:11.350 --> 05:18.160 So if it was confusing, try to watch this video again, because a lot of this terminology right now, 05:18.160 --> 05:19.360 it may be confusing. 05:19.360 --> 05:21.310 In two weeks it will be second nature. 05:21.310 --> 05:27.430 But if it's confusing now, it might hinder your learning in the coming videos. 05:27.430 --> 05:31.960 So if it is confusing, I would recommend watching this video again just to understand all the points 05:31.960 --> 05:34.360 and then move on to the next videos.