WEBVTT 00:00.170 --> 00:06.380 In this video, I want to show you a unique and creative way to build up a very, very accurate, custom 00:06.380 --> 00:08.300 audience that buys. 00:08.330 --> 00:10.820 And what I'm going to do is I'm going to show you what I do, actually. 00:10.820 --> 00:14.170 So I'm on my website and I'm going to go to courses right here on top. 00:14.180 --> 00:18.410 This is a page for which I'm building a specific and unique custom audience. 00:18.410 --> 00:24.380 What I'm trying to do on this page is build an audience of people who buy the courses. 00:24.410 --> 00:28.520 They click here, then when they click here, they go to Udemy and they get a discount. 00:28.520 --> 00:33.710 And really what I'm trying to do is create a custom audience of people like them. 00:33.710 --> 00:42.470 Now, I can fall into a very common mistake that a lot of people make is that let's say I get 100 people 00:42.470 --> 00:44.990 to this page and nobody buys. 00:44.990 --> 00:49.610 So in a way I can create a custom audience on Facebook, right? 00:49.610 --> 00:54.680 Because 100 people came to this page and I can assume, okay, 100 people came here, they might be 00:54.680 --> 01:01.700 interested, but these are actually 100 people who, if they didn't buy this, is 100 people who are 01:01.700 --> 01:03.710 the wrong audience for this page. 01:03.710 --> 01:09.290 That means if I create a custom audience based on 100 people who didn't buy, that means I'm going to 01:09.440 --> 01:12.320 keep targeting people who didn't buy, who are not going to buy. 01:12.350 --> 01:15.140 So I'm going to actually build an audience of the wrong people. 01:15.140 --> 01:22.010 So the strategy that I want to show you in this video is actually people who do buy existing students. 01:22.280 --> 01:27.530 If you can hand pick them, hand invite them, you need 100 of them. 01:27.650 --> 01:33.770 Or if in your case it's not students, but whoever your client is who is actually a client, who is 01:33.770 --> 01:34.580 a good fit. 01:34.610 --> 01:42.620 If you can get them to actually visit this page for the purpose of building a custom audience, then 01:42.620 --> 01:48.410 when you create the custom audience on Facebook, it will have an audience of people who are exactly 01:48.410 --> 01:49.700 the people who buy. 01:49.730 --> 01:54.110 You see, there's a huge difference, because if you just build a custom audience of people who don't 01:54.110 --> 01:57.890 buy, then you're actually going to be targeting all the wrong people. 01:57.980 --> 02:02.840 So the strategy that I want to reiterate here, to make sure that you really understand it, is that 02:02.990 --> 02:10.460 what I'm suggesting here is that to build up a very accurate custom audience, you can hand invite people. 02:10.460 --> 02:19.160 For example, if you're reaching out on LinkedIn, you can hand invite people who are exactly the right 02:19.160 --> 02:22.100 people to build out your custom audience from. 02:22.100 --> 02:26.660 And you can literally just send people a private message and say, hey, can you please click on the 02:26.660 --> 02:28.100 link and check out what I'm doing? 02:28.550 --> 02:34.580 It doesn't have to be that they've already bought from you, because you handpicked whoever you want 02:34.580 --> 02:41.690 to build a custom audience from, because you handpicked them, they will be much more likely to be 02:41.690 --> 02:47.390 the exact right people to build a custom audience from than random visitors. 02:47.390 --> 02:49.670 That's what I'm trying to emphasize in this video. 02:49.910 --> 02:56.030 And that's the strategy, is to hand-pick the perfect matches from whom you build out the custom audience 02:56.030 --> 02:56.570 from.