WEBVTT 00:00.230 --> 00:07.610 So as you can see, once we've set up our ads in a little bit, we have this ad that golden retriever 00:07.610 --> 00:10.530 called traffic and the ad is active. 00:10.550 --> 00:12.590 So the ad is going to run. 00:12.590 --> 00:18.920 People are going to click the ad, come to the page on my website where I'm promoting the t shirt, 00:18.920 --> 00:22.750 and that's going to get tracked with my pixel. 00:22.760 --> 00:26.210 And so through that I can create another campaign. 00:26.210 --> 00:30.280 This is going to be the Golden retriever warm traffic. 00:30.290 --> 00:35.270 So we'll click sales and then we'll click the manual setup like we did before. 00:35.270 --> 00:41.450 And in our campaign name is going to be Warm Golden Retriever traffic by warm. 00:41.450 --> 00:43.700 You can also say it's retargeting. 00:43.700 --> 00:45.590 That's exactly what retargeting is. 00:45.710 --> 00:49.520 Then we'll skip all these steps just to expedite the process. 00:49.520 --> 00:51.680 In your case you might want to set up an a B test. 00:51.680 --> 00:55.220 But here we'll just click next for the pixel. 00:55.250 --> 00:57.170 We're going to use our pixel. 00:57.440 --> 01:00.530 And we're going to set a cost per results goal. 01:00.530 --> 01:02.480 Let's say $1. 01:02.990 --> 01:06.200 Again you can later increase or decrease this. 01:06.440 --> 01:13.850 Keep in mind the ad spend here will be far smaller than the cold traffic, because we're just going 01:13.850 --> 01:20.300 to have a smaller number of people to promote to in terms of our warm traffic is going to be far smaller 01:20.300 --> 01:21.980 than our potential cold traffic. 01:22.190 --> 01:26.990 So our budget, you know, it can be small, like $3 per day. 01:27.170 --> 01:33.560 Considering that our initial budget was $5 per day to get the cold traffic, we can get away with $3 01:33.560 --> 01:34.880 per day and be fine. 01:34.880 --> 01:37.430 If you want to be sure you know like $4. 01:37.550 --> 01:42.680 But generally speaking, this daily budget will be far smaller than the cold traffic. 01:42.710 --> 01:47.900 Again, we're not going to have an end date targeting in the US. 01:47.900 --> 01:55.880 And then the audience options, we're going to target the audience like search custom audiences, gold 01:55.880 --> 01:58.910 and visitors 25 to 35. 01:58.940 --> 02:03.290 These are the people who we're going to target with our cold ads. 02:03.290 --> 02:10.610 And then the age group will obviously be 25 to 35, even if this says 18 to 65, because our sample 02:10.610 --> 02:13.130 set will be 25 to 35. 02:13.160 --> 02:19.040 But we can just to keep it consistent, change it here and then placements you can do manual placement. 02:19.040 --> 02:20.030 You can do advantage. 02:20.030 --> 02:26.750 Plus it's probably okay to do advantage plus just because we want to target these people anywhere we 02:26.750 --> 02:30.140 can, just because there's a little audience of them, there's not that many of them. 02:30.140 --> 02:33.320 So we want to try to get them from anywhere we can and click next. 02:33.350 --> 02:37.370 Then the actual ad we're going to call it retargeting ad. 02:38.290 --> 02:41.350 Then we're going to choose manual upload. 02:42.210 --> 02:46.590 It may be single image or video for text and headline. 02:46.620 --> 02:53.550 You kind of want to have consistent phrasing like you did in the original ad, so people recognize it 02:53.550 --> 02:54.240 better. 02:54.930 --> 02:59.070 You can change up the call to action like order now. 02:59.580 --> 03:04.050 And for AD creative, you're going to choose ad media ad image. 03:04.050 --> 03:10.530 In our case, we're going to do this nice picture with this person and the dog. 03:11.430 --> 03:15.450 It's possible that this is bad because on mobile it looks too tiny. 03:16.080 --> 03:21.180 So maybe because people already remembered this I'm going to add different medium. 03:21.570 --> 03:28.080 Maybe do this one that's kind of red and bigger more clear. 03:28.380 --> 03:31.470 And on this one maybe you want to crop a little bit. 03:31.500 --> 03:33.870 Like maybe if you like like that. 03:33.870 --> 03:38.370 So it's clear apply and next. 03:39.000 --> 03:46.500 Then there's a couple of other things like website URL where people will go and the display link kind 03:46.500 --> 03:51.600 of the same link and then publish and it says one ad published. 03:52.080 --> 03:53.040 Very good. 03:53.130 --> 03:55.170 So you can X out of this. 03:55.200 --> 03:56.960 This is going to say processing. 03:56.970 --> 04:03.090 Obviously it's all going to take time because under your campaigns you know we just set up this golden 04:03.090 --> 04:04.650 retriever traffic ad. 04:04.650 --> 04:08.460 So obviously this has to run for a while so we can get the traffic. 04:08.460 --> 04:11.790 And then this no Ads is going to change to ads pretty soon. 04:11.790 --> 04:17.040 And then once we get traffic, this ad is going to start retargeting the people who have visited this 04:17.040 --> 04:17.550 page. 04:17.550 --> 04:23.730 So we have a double layered and a triple layered set of ads that we're going to be running through this 04:23.730 --> 04:24.180 traffic. 04:24.180 --> 04:32.190 And the ultimate hope is that we get sales for not so much money, like our margin is around $10 here, 04:32.460 --> 04:39.000 and we want to run these ads cheaper than $10, in which case we can run them indefinitely. 04:39.000 --> 04:46.410 If we get, let's say, $5 ad spend, which will include probably over time, decreasing the costs to 04:46.410 --> 04:47.730 get the clicks, etcetera. 04:47.820 --> 04:55.320 But once we get the ad spend down conversions up after a lot of AB testing, etcetera, with different 04:55.320 --> 05:02.280 age groups and all sorts of things, then you see, if I am able to test, test, test and get this 05:02.310 --> 05:08.100 ad working profitably, then I can set up the same exact ad for just about every t shirt. 05:08.100 --> 05:14.790 And with every ad, I'll spend less money figuring out how to get the right ad, because I'll already 05:14.790 --> 05:22.170 know the buying age groups that are more effective, the photos that work with the ad, the ad copy, 05:22.170 --> 05:22.980 etcetera. 05:23.070 --> 05:29.340 And if I'm able to do this profitably, I'll be able to just increase the ad budget. 05:29.340 --> 05:36.360 And if I do, then I'll start looking into creating lookalike audiences from my existing audiences, 05:36.360 --> 05:39.530 because I'll want to expand the audiences. 05:39.540 --> 05:45.000 So that would be the trajectory and the next steps for these kinds of ads. 05:45.000 --> 05:53.160 So a lot of a B testing, a lot of optimization, getting the ad clicks to be cheaper and cheaper so 05:53.160 --> 05:55.020 that this can ultimately be profitable. 05:55.020 --> 05:58.920 And once it's profitable, it will also be replicable. 05:58.920 --> 06:03.780 So I can scale this across many different t shirts that I sell. 06:03.780 --> 06:10.410 And instead of just running like $5 per day ads, I can scale this up to $100 per day ads or more as 06:10.410 --> 06:11.820 long as it stays profitable. 06:11.820 --> 06:14.880 So that's the ideal future of this. 06:14.880 --> 06:21.780 But essentially, now you know how to set up all of this, right from starting and setting up your ad 06:21.780 --> 06:26.490 accounts to running your ads and setting up your retargeting ads and everything in between, like the 06:26.490 --> 06:27.900 pixel, etcetera.