WEBVTT 00:00.320 --> 00:09.980 Now that we've connected our Shopify website to our Facebook ads through the pixel, a pretty short 00:10.010 --> 00:15.450 time later, you see you start getting some results of activity of what's happening on your website. 00:15.470 --> 00:16.820 This is from the pixel. 00:16.820 --> 00:24.230 And what you can actually do is start creating custom events and custom audiences that you can start 00:24.230 --> 00:25.040 to track. 00:25.070 --> 00:26.720 A great custom audience might be. 00:26.720 --> 00:32.030 For example, let's say I want to promote some t shirt like this wave. 00:32.030 --> 00:39.620 If you like huskies or something else, maybe a good first choice would be this t shirt for wave. 00:39.620 --> 00:46.460 If you like Golden retrievers, because it's just a very popular, friendly dog breed. 00:46.550 --> 00:52.400 You can say the same thing about huskies, but I feel that Golden Retrievers maybe just a tad bit more 00:52.400 --> 00:53.240 popular. 00:53.330 --> 01:00.620 So this t shirt and this, this t shirt has a specific URL so we can track when people come to this 01:00.620 --> 01:03.560 page, we can retarget them with our ads. 01:03.560 --> 01:08.660 So that's the first thing I want to do is I want to take this URL, just a part of it, the unique part 01:08.660 --> 01:09.050 of it. 01:09.050 --> 01:15.800 And I want to go to my events manager and say create custom conversion event. 01:15.890 --> 01:21.290 We're going to call it Golden Retriever visitor, maybe page visitor. 01:21.470 --> 01:27.290 This is not a person who is close to buying yet like they haven't added it to cart. 01:27.290 --> 01:33.740 And what we're going to do is we're going to keep action, source the website, events, all URL traffic, 01:33.740 --> 01:40.010 and then we're going to keep the variables just that part of the URL that's unique, friendly Golden 01:40.010 --> 01:40.580 retriever. 01:40.610 --> 01:45.230 That was the last part of the URL after all the slashes. 01:45.230 --> 01:45.590 Right. 01:45.590 --> 01:47.330 So this would make the URL unique. 01:47.330 --> 01:48.320 So that's what we'll do. 01:48.320 --> 01:53.000 We'll set that and we'll create this golden retriever page visitor. 01:53.000 --> 02:00.830 And this particular event can get triggered every time somebody visits that page. 02:00.830 --> 02:08.210 So what we might do is we might run an ad to cold traffic people who have never seen this t shirt before, 02:08.240 --> 02:09.650 they don't know it exists. 02:09.830 --> 02:17.090 But if they click on our Facebook ad, our pixel will be able to tell, oh, they expressed some interest. 02:17.090 --> 02:22.310 Like, you know, they were curious enough to click it, but probably they didn't buy it right away 02:22.310 --> 02:27.350 because people just don't usually buy from the very first time they see something. 02:27.350 --> 02:28.670 So they need some reminders. 02:28.670 --> 02:37.310 And that's why through this event that we made, we'll be able to know who exactly clicked on that page, 02:37.310 --> 02:44.450 and we'll be able to run a second ad that targets the people who have already expressed interest in 02:44.450 --> 02:45.500 our ad. 02:45.500 --> 02:47.450 So let's actually do all this. 02:47.450 --> 02:54.350 Now, of course, we can run ads to people who have added to cart, but because when you're starting 02:54.380 --> 03:02.120 to run ads, you have such low traffic of people who actually added to cart that the bigger pool of 03:02.120 --> 03:04.130 people is people who just visited your page. 03:04.130 --> 03:10.160 Once you have a lot of people who are coming to your page adding to cart, then of course you want to 03:10.220 --> 03:17.990 run ads to the traffic that added to cart, or has shown some signs that they're interested in the product 03:17.990 --> 03:19.580 more than just visiting the site. 03:19.580 --> 03:24.440 But right now that's the best we have is page visitors, because we just haven't had that much traffic. 03:24.440 --> 03:30.800 But just in case, we also want to create a custom conversion of people who maybe bought from us. 03:30.800 --> 03:36.500 So buyers and these are people who would land on a thank you page. 03:36.500 --> 03:36.980 Right. 03:36.980 --> 03:41.180 So their URLs would contain thank you. 03:41.420 --> 03:43.490 And we'll create that as well. 03:43.490 --> 03:47.800 So this way we'll be able to also tell who bought from our site. 03:47.810 --> 03:49.670 This is just for example. 03:49.910 --> 03:56.450 And now another URL that I'm going to want to get is the moment when people add to cart. 03:57.000 --> 03:59.610 So I'm going to click Add to Cart. 03:59.670 --> 04:01.920 And you see the URL didn't really change. 04:01.920 --> 04:04.230 So what I'm going to do is click checkout. 04:04.950 --> 04:06.900 And you see checkout. 04:06.900 --> 04:11.520 That's the part of the URL that we want. 04:11.550 --> 04:17.130 So what we're going to do is also add another custom conversion event checkout. 04:17.190 --> 04:19.080 And we're going to create that. 04:19.200 --> 04:24.240 And just one more very important step that's easy to overlook. 04:24.240 --> 04:25.560 But we have to do it. 04:25.560 --> 04:27.900 Otherwise things won't completely make sense. 04:27.900 --> 04:36.030 When we run our ads we have to go back to our data sets, find our pixel that we made and add assets. 04:36.030 --> 04:42.360 And the assets would be the ad account that you have for that page. 04:42.360 --> 04:46.770 So when you run your ads, they will be connected to this pixel. 04:46.770 --> 04:49.430 And we're going to click Add Done. 04:49.440 --> 04:57.660 So now that we've created our custom conversions for the people who are browsing this page and maybe 04:57.660 --> 05:04.950 this page with the Golden Retrievers and maybe going to the checkout and maybe buying in the next video. 05:04.950 --> 05:08.040 Let's actually start setting up our ads for it. 05:08.040 --> 05:10.920 So we'll set up the ads for this in the next video.