WEBVTT 00:00.290 --> 00:07.730 Now let's actually continue from our previous videos where we set up the ad campaign ad set. 00:07.760 --> 00:12.810 Now we're going to create the actual ad and go through the options. 00:12.810 --> 00:18.560 So at first it's going to be from our page, Alex Genadinik music, which is what we would expect. 00:18.800 --> 00:22.010 Then there is this option for multi advertiser ads. 00:22.040 --> 00:23.780 Then you click Learn More. 00:23.810 --> 00:26.810 They explain that it's for shopping. 00:26.810 --> 00:31.910 You can see that your product may appear next to other products of other brands. 00:32.090 --> 00:35.480 I don't know if this will make sense for my situation because I'm not selling products. 00:35.480 --> 00:37.160 I'm just promoting content here. 00:37.160 --> 00:39.860 If you're promoting products, this would be great. 00:40.100 --> 00:44.600 In my case, I'm not sure, but why not try it anyway? 00:44.750 --> 00:46.430 It's all just an experiment. 00:46.550 --> 00:47.840 Now the ad creative. 00:47.870 --> 00:51.200 This is where the important part is the primary text. 00:51.200 --> 00:52.610 That would be the easy part. 00:52.640 --> 00:56.180 This is where you try to just attract people with a creative headline. 00:56.180 --> 00:58.910 Something like this text here. 00:58.910 --> 01:02.360 More intense cover of Leonard Cohens Who by Fire. 01:02.480 --> 01:09.450 And you can see on the right side how it would appear right on the top of the ad right there. 01:09.470 --> 01:11.930 You can also have more options. 01:11.930 --> 01:14.170 For example, maybe this is a little long. 01:14.180 --> 01:21.440 So let's actually shorten it so we can actually add another text option and just rephrase this. 01:21.590 --> 01:28.160 Here I didn't succeed at making it shorter, but I kind of succeeded at intense here. 01:28.160 --> 01:28.400 Right. 01:28.520 --> 01:31.070 Let's make it capitalized. 01:31.370 --> 01:33.080 Maybe this is more interesting. 01:33.590 --> 01:35.190 Leonard Cohen's Who by fire. 01:35.210 --> 01:39.530 This is more direct and then most intense cover people might want to know. 01:39.860 --> 01:44.690 And then if we do want it to be shorter and experiment with shorter options, we can say something. 01:44.690 --> 01:46.610 Leonard Cohen's Who by fire. 01:46.640 --> 01:47.420 New cover. 01:47.420 --> 01:50.370 So these are solid options for us. 01:50.450 --> 01:53.110 Now, of course it's not enough just to have text. 01:53.120 --> 01:59.420 We need a picture or a video and actually have the original video, the full video. 01:59.420 --> 02:02.270 So I'm going to go and upload it. 02:02.720 --> 02:05.120 So I'm going to upload the video. 02:05.150 --> 02:06.020 It's going to take a while. 02:06.020 --> 02:09.800 I'm going to fast forward to when it finishes uploading. 02:10.130 --> 02:12.260 So it took a couple of minutes to process. 02:12.260 --> 02:20.780 But once this video that I uploaded, uploaded and then processed, you see you can tell how your ad 02:20.780 --> 02:24.160 creative is going to appear and you can always edit the video. 02:24.200 --> 02:25.340 Change the video. 02:25.340 --> 02:33.620 If you click on edit the video, you can add a thumbnail, maybe like a manual thumbnail, something 02:33.620 --> 02:38.000 cooler from the video, maybe like the fireball right here. 02:38.450 --> 02:40.850 Maybe me with the guitar. 02:40.850 --> 02:44.510 That's kind of cool with the nice colors in the background. 02:44.540 --> 02:47.090 Some kind of an action shot, maybe this one. 02:47.180 --> 02:50.780 And whenever you're ready, you can actually click right here on publish. 02:50.840 --> 02:55.640 And Facebook is going to check your ad and hopefully approve it. 02:55.640 --> 02:58.240 And then it's going to start running that same day. 02:58.250 --> 03:01.790 In our case, I'm not quite ready to run this ad. 03:01.790 --> 03:03.320 I want to think about it a little more. 03:03.320 --> 03:06.290 I want to double and triple check all the details, things like that. 03:06.470 --> 03:10.670 And it wasn't our point to actually run this ad just yet. 03:10.670 --> 03:11.930 It saved in our system. 03:11.930 --> 03:14.180 I can always come back and click the publish button. 03:14.210 --> 03:15.530 That's not the issue. 03:15.530 --> 03:20.660 The thing I really wanted to accomplish with these videos is to walk you through. 03:20.690 --> 03:28.100 If this is your first time setting up an ad, the very basics to consider, and especially if this is 03:28.100 --> 03:33.980 your first time setting up an ad, I would not yet recommend that you hit the publish button on your 03:33.980 --> 03:40.250 ad, because even though I realize you're eager to do that, as you've seen, there are so many options 03:40.250 --> 03:44.810 like get engagement on your page with likes or get comments. 03:44.810 --> 03:45.980 ET cetera, et cetera. 03:45.980 --> 03:49.370 What you want to do is explore these. 03:49.400 --> 03:59.270 And you saw how, like when one option is chosen, other options get shown to you later, versus if 03:59.270 --> 04:05.720 you chose another option previously, you'd get different targeting options or bidding options, etcetera. 04:05.870 --> 04:12.500 So what you want to do is become a little more fluent and run through a few other setup setups of the 04:12.500 --> 04:18.320 kinds of ads that you'd like to run, so that when you do publish your ad, you're more assured that 04:18.320 --> 04:21.470 it's the right one for your situation. 04:21.590 --> 04:27.140 So as we'll move through these videos, we'll explore more different scenarios, different types of 04:27.140 --> 04:33.350 ads you can run so that you can get fluent and understand these well before you actually start spending 04:33.350 --> 04:34.760 money and running your ads.