WEBVTT 00:00.140 --> 00:01.130 With this video. 00:01.130 --> 00:08.120 Let's continue where we left off in the previous video, which was to move on from the audience controls 00:08.120 --> 00:12.400 and the location and move on to actual targeting. 00:12.410 --> 00:19.310 And so right after audience controls in the location, you're presented with this advantage plus audience. 00:19.700 --> 00:28.850 This is Facebook's AI artificial intelligence software that's going to help your ads run smarter. 00:28.850 --> 00:34.970 So in the past, let's say you wanted to target fans who like Leonard Cohen and his music. 00:34.970 --> 00:38.480 Well, you'd have to target a page of people who liked that. 00:38.480 --> 00:45.770 But this software claims to be smarter and will do a lot of the intelligent targeting on its own. 00:46.280 --> 00:53.840 So as we go down in the fields, there is this option to search existing audiences for our sake. 00:53.840 --> 00:57.050 Since we're just setting things up, we don't have existing audiences. 00:57.080 --> 01:00.260 Existing audiences are audiences we've created before. 01:00.260 --> 01:03.020 For now, what we can do is just narrow. 01:03.020 --> 01:05.690 Some demographics like the age range. 01:05.690 --> 01:11.390 It starts with 18 years old, but I think for Leonard Cohen's style of music, people start to like 01:11.390 --> 01:12.860 that when they're a little older. 01:12.860 --> 01:16.340 For the most part, this is just generalizing. 01:16.340 --> 01:21.530 So I'll say something like 20, maybe 26 years old to older. 01:21.530 --> 01:23.930 I wish there was a cutoff after 65. 01:23.930 --> 01:26.210 Like I don't want 100 years old, right? 01:26.210 --> 01:28.310 But maybe I want up to 70. 01:28.340 --> 01:29.930 There isn't such an option here. 01:29.930 --> 01:36.770 So 65 plus, because I know the baby boomer generation is the generation of Leonard Cohen. 01:36.800 --> 01:40.880 They are kind of 65 plus, so I need to target that. 01:41.030 --> 01:42.680 It's too much of a range. 01:42.680 --> 01:50.960 So what I would actually do is maybe have one ad set for younger people, like 26 to 35. 01:50.960 --> 01:54.290 And I might say, hey, is this resonating with younger people? 01:54.290 --> 02:00.530 And if this is really not resonating, like generally this is not the age group for Leonard Cohen style 02:00.530 --> 02:02.000 music, but maybe. 02:02.030 --> 02:09.800 So I would test and then I would test the age group 35 to 45, and then a 45 to 55 and then a 55 to 02:09.800 --> 02:11.960 65, plus all genders. 02:12.320 --> 02:18.500 I'll leave that because his audience is generally split, although this kind of music maybe is more 02:18.500 --> 02:25.010 male centric, although I just don't want to end up with all men in my fans because I kind of want to 02:25.010 --> 02:25.820 balance the audience. 02:25.820 --> 02:30.260 So I'll leave it at all genders and then detailed targeting. 02:30.260 --> 02:31.130 This is interesting. 02:31.130 --> 02:34.880 So what you can do is add demographics, interests and behavior. 02:34.880 --> 02:38.900 So for example, an interest is literally Leonard Cohen. 02:39.050 --> 02:45.740 So I might add that and I might also look for things like poetry. 02:46.840 --> 02:52.830 And I just want to be specific here because there's very different kinds of poetry, like lyric poetry. 02:52.840 --> 02:53.040 Yep. 02:53.080 --> 02:55.120 That's things that we want. 02:55.120 --> 02:57.730 But like let's say poetry slam. 02:57.730 --> 03:00.250 That was really not one of our options. 03:00.280 --> 03:02.680 That's just a very different kind of poetry. 03:02.680 --> 03:04.600 Totally not what we're doing here. 03:04.690 --> 03:12.100 And we might want to scroll a little bit and see, are there some kind of poetry styles that fit that 03:12.100 --> 03:13.600 vibe of music that I make? 03:13.600 --> 03:16.990 So maybe like romantic poetry, maybe. 03:17.110 --> 03:19.900 But we can target romantic poetry. 03:20.200 --> 03:26.920 What you'll notice is, you see, poetry is a little bit not quite what we're after here because we're 03:26.920 --> 03:29.500 after music and our reach really went down. 03:29.500 --> 03:29.680 Right? 03:29.680 --> 03:35.680 Because, look, if we get rid of that X out of the romantic poetry and X out of the lyric poetry, 03:35.950 --> 03:43.240 and right away, you see, when we select this younger style audience for Leonard Cohen, we have kind 03:43.240 --> 03:45.790 of a reach of under ten, which is not so good. 03:46.000 --> 03:50.380 So we might have to increase the budget just a little bit, let's say $10. 03:50.680 --> 03:52.230 Let's see if that helps. 03:52.240 --> 03:56.170 Or we might have to increase our cost per result. 03:56.170 --> 03:58.960 To like $0.50 doesn't seem to help. 03:59.290 --> 04:08.890 So let's leave those and let's leave Leonard Cohen in there and then focus on placements. 04:09.040 --> 04:14.500 Now it says your budget will be allocated by meters delivery system across multiple placements based 04:14.500 --> 04:16.510 on where it's likely to perform best. 04:16.540 --> 04:19.810 We want the placement to be on Facebook for this. 04:19.810 --> 04:24.090 So let's click edit and we want to choose the manual placements right. 04:24.100 --> 04:25.930 We want to choose where this goes. 04:25.960 --> 04:32.410 The platforms okay Facebook only good feeds good search results. 04:32.440 --> 04:34.300 Yeah that makes sense. 04:34.570 --> 04:36.280 And everything else is grayed out. 04:36.280 --> 04:36.940 Good. 04:36.940 --> 04:41.860 So now we've completed one ad set targeting. 04:42.190 --> 04:45.850 And now we can name it better because we know where we ended up. 04:45.850 --> 04:49.390 We are going to name it instead of ad set one. 04:49.420 --> 04:55.030 So we'll rename it to Leonard which stands for Leonard Cohen 26 to 35. 04:55.060 --> 04:59.590 That's the age group we're targeting, and we're targeting by people who like Leonard Cohen. 04:59.680 --> 05:00.610 Perfect. 05:00.610 --> 05:05.740 So after this, everything is set here and you're going to click next. 05:05.770 --> 05:09.700 Here we're able to actually create the ad. 05:09.730 --> 05:15.160 You see we've completed the campaign set up the ad set setup. 05:15.160 --> 05:22.210 Now we're going to need to create the what's called the creative for this ad, meaning the copywriting 05:22.210 --> 05:26.700 and the image and whatever else appears in your ad, maybe a video. 05:26.710 --> 05:31.090 So let's set up our actual ad creative in the next video.