WEBVTT 00:00.170 --> 00:04.790 With this video, let's take a deeper look at custom audiences. 00:04.790 --> 00:06.440 So how do you navigate to that? 00:06.440 --> 00:08.210 It's in Ads Manager. 00:08.210 --> 00:12.470 So what you want to do is you're in your meta business suite. 00:12.620 --> 00:21.320 And like I have here, I actually have my ads manager as one of the apps that I created that is always 00:21.320 --> 00:21.800 linked here. 00:21.800 --> 00:23.390 So I have easy access. 00:23.390 --> 00:28.790 But you can also click edit and make that one of your apps that is always available. 00:28.790 --> 00:31.310 So I'll actually click on my Ads manager. 00:31.340 --> 00:35.910 You can also come here directly with this URL. 00:35.930 --> 00:39.620 Ads manager dot facebook.com slash ads manager. 00:39.620 --> 00:43.850 If I just paste that in you will also get taken here. 00:43.850 --> 00:47.630 Just be careful not to omit that last part. 00:47.660 --> 00:52.340 Ads manager because if you just type ads Manager that facebook.com, you'll be taken to your personal 00:52.340 --> 00:54.590 profile, which you don't want. 00:54.830 --> 01:02.890 In any case, we're in our ads manager and from here you will expand that left side and click on audiences. 01:02.900 --> 01:04.370 This is what we want. 01:04.370 --> 01:09.140 And on this screen you can create new audiences. 01:09.140 --> 01:11.600 For example, here I already have an audience made. 01:11.630 --> 01:16.400 This is people who currently like or follow my page, Alex Genadinik music. 01:16.430 --> 01:21.350 That's one audience that I can retarget, but let's create a new audience from scratch. 01:21.350 --> 01:28.040 So you'll click this create audience, pull down and you'll click on Create Custom Audience because 01:28.040 --> 01:30.400 the lookalike audience is for later. 01:30.410 --> 01:36.890 Once you identify an audience that really works well for you and you want to find more similar people, 01:36.890 --> 01:38.870 then you look for lookalike audiences. 01:38.870 --> 01:42.260 But for now, we're just creating custom audiences. 01:42.260 --> 01:45.290 So we'll click that and then you get a lot of options. 01:45.290 --> 01:48.940 Let's talk about these so you can understand what's suitable for you. 01:48.950 --> 01:56.570 For example, the website option can be used with the pixel that we created earlier so that we can track 01:56.600 --> 01:57.920 activity on your website. 01:57.920 --> 02:00.050 But what if you already have a customer list? 02:00.050 --> 02:07.280 Maybe you have an email list somewhere you can upload or connect that email list and target those people 02:07.310 --> 02:12.470 who are in your mail list with your Facebook ads on Facebook, because obviously they're in your email 02:12.470 --> 02:12.710 list. 02:12.710 --> 02:15.110 That means they're pretty warm leads. 02:15.110 --> 02:20.270 Similar app activity if you have an app which most people don't have an app, but if you have an app 02:20.300 --> 02:25.670 you can promote to your app users, this offline activity is pretty seldom used. 02:25.760 --> 02:32.780 The catalog is interesting, like if you have a product catalog, you connect to Facebook and some people 02:32.780 --> 02:34.970 have browsed your product catalog. 02:35.060 --> 02:39.770 You can retarget the people who browsed your product catalog. 02:40.440 --> 02:43.530 And these are, you see, under the category of your sources. 02:43.530 --> 02:46.350 These are traffic that you drove. 02:46.380 --> 02:48.590 But then again there's meta sources. 02:48.600 --> 02:54.930 Meta sources are sources of traffic that will come from meta, like, let's say, people who watched 02:54.930 --> 02:57.560 your video or filled out a lead form. 02:57.570 --> 03:02.220 These are all options that you can set up on Facebook. 03:02.250 --> 03:07.950 Like if you have an online store, you can create a shopping experience and actually create your catalog 03:07.950 --> 03:09.690 right on Facebook. 03:09.720 --> 03:12.630 And so if people shop there, you can retarget them. 03:12.660 --> 03:18.930 This augmented reality that's pretty new, that's like, you know, if you have an AR experience or 03:18.930 --> 03:25.950 virtual reality or augmented reality experience, most people don't have this, but many people have 03:25.950 --> 03:28.680 Instagram accounts and Facebook pages. 03:28.680 --> 03:35.550 So people who interacted with those, you can retarget those and the on Facebook listings. 03:35.550 --> 03:38.490 This is an option similar like shopping option. 03:38.490 --> 03:43.650 Again, if you have some products that you are promoting on Facebook, or if you have a catalog or if 03:43.650 --> 03:48.030 you have products you're promoting, you have a shop on Instagram, you can kind of retarget people 03:48.030 --> 03:50.510 who have interacted there. 03:50.520 --> 03:56.610 If you run some kinds of events, you can retarget people who interacted with your events. 03:56.790 --> 04:03.690 And again, if you just want to promote something to your existing fans, then your Facebook page audience, 04:03.690 --> 04:05.100 that would be a great audience. 04:05.100 --> 04:07.980 So just for example sake, let's create one. 04:08.740 --> 04:15.280 And as you can see, I already have this audience that I made, people who like my page. 04:15.280 --> 04:17.310 But let's say I was doing it from scratch. 04:17.320 --> 04:22.360 I would create this custom audience and I would choose the Facebook page option, and I would choose 04:22.360 --> 04:30.100 this page, and I would just choose the audience name, and I would click on Create Audience and boom, 04:30.100 --> 04:30.760 pretty simple. 04:30.760 --> 04:32.290 This one is simple to set up. 04:32.320 --> 04:40.930 Other audiences are a little different to set up just because for your customer list, you might have 04:40.930 --> 04:44.650 to actually connect it to your email list. 04:45.040 --> 04:48.940 For events, you have to find the events you are promoting. 04:48.940 --> 04:53.920 For the lead form, you have to actually find the lead form you were working with. 04:54.310 --> 04:57.490 And obviously for shopping you have to set up your stores. 04:57.490 --> 04:59.290 So these are a little more involved. 04:59.290 --> 05:03.700 But essentially Facebook kind of takes you through the steps of here's the first thing, here's the 05:03.700 --> 05:05.020 second thing, here's the third thing. 05:05.020 --> 05:07.360 And then suddenly, boom, you have a custom audience. 05:07.360 --> 05:13.300 And then this custom audience is these are groups of people you can target who are warm audiences. 05:13.720 --> 05:17.050 They wouldn't be learning about your business for the first time. 05:17.050 --> 05:20.080 They will already have had some contact with your business. 05:20.080 --> 05:28.540 And then because of that, when you serve ads to them, in theory at least, you'd have better results 05:28.540 --> 05:31.840 than if you were serving ads to a cold traffic. 05:32.140 --> 05:35.050 So that's how to work with custom audiences. 05:35.050 --> 05:42.100 And so when you run ads, you can start using the audiences you're creating with your pixel and the 05:42.100 --> 05:46.960 audiences you're creating here, in addition to targeting cold audiences. 05:47.870 --> 05:53.990 So now that you have all this set up, and even if you don't have this setup, maybe you want to start 05:53.990 --> 06:01.100 looking into, well, if one of the audiences is my email list and maybe you don't yet have an email 06:01.100 --> 06:04.980 list, that's something to put in the back of your mind like, oh, I need to get an email list. 06:05.000 --> 06:07.430 Or if you don't have a website yet, that's fine. 06:07.430 --> 06:09.050 You don't need a website. 06:09.050 --> 06:14.180 You can still run Facebook ads and target people in many other ways, but certainly a website could 06:14.180 --> 06:15.190 be helpful. 06:15.200 --> 06:22.460 So you want to start thinking about what sources of building up your audience might be helpful for you 06:22.460 --> 06:27.620 in the future, so that in the future, you're taking advantage of all of these custom audiences and 06:27.620 --> 06:33.020 running retargeting ads to as big an audience as possible. 06:33.020 --> 06:38.270 But once you have this set up at least a little bit, you're ready to start setting up your ads.