WEBVTT 00:00.450 --> 00:06.030 As soon as you think you are ready to start setting up your ads, there's a couple of things you have 00:06.030 --> 00:14.220 to do, and that is to create custom audiences to promote to and to create a pixel. 00:14.370 --> 00:21.660 There are different custom audiences you can set up to help your targeting, and the pixel is going 00:21.660 --> 00:26.940 to help you track what's happening with a lot of your different custom audiences. 00:26.940 --> 00:29.850 Not all the different custom audiences, but many of them. 00:29.850 --> 00:35.100 So we need to set those up first for a professional approach. 00:35.130 --> 00:40.050 Of course, we could just plow into running ads, but that would be a little bit more amateur. 00:40.050 --> 00:45.360 So let's be a little more patient and be a little bit more professional in our approach. 00:45.360 --> 00:54.060 So in this video, let's set up our Facebook Pixel so that we can use it when we set up our audiences 00:54.060 --> 00:58.950 so that when we actually run our ads, we will have everything ready to go. 00:58.950 --> 01:06.570 So here I am in my meta business suite, and let's switch to my music account, because in my music 01:06.570 --> 01:14.550 account, I don't have the pixel set up, and you'll have your pixel set up area in the data sources. 01:14.550 --> 01:21.090 When you press this little arrow in the data sources, you might think that it's under pixels, but 01:21.090 --> 01:26.940 if you click that, it will tell you that actually now pixels are under data sets. 01:26.940 --> 01:30.090 So actually you have to create a data set. 01:30.770 --> 01:33.940 So let's actually click that the data sets. 01:33.950 --> 01:38.300 And from the data sets we'll be able to create a pixel. 01:38.300 --> 01:40.460 So let's click on the add button. 01:40.760 --> 01:44.900 So our data set will be called the music Pixel. 01:45.080 --> 01:46.460 And we'll create it. 01:49.970 --> 01:55.700 So under the music pixel we will connect it to our ad account. 01:56.150 --> 01:58.460 So one pixel per ad account. 01:58.460 --> 02:02.510 So we're going to select music AD Account here. 02:02.510 --> 02:03.920 And we're going to add it. 02:04.610 --> 02:08.900 So one ad account added to the data set Music Pixel. 02:09.290 --> 02:13.760 Then we want to open the events manager by clicking here. 02:13.760 --> 02:19.430 And the events manager is going to be where we configure which events we want to track. 02:19.430 --> 02:23.630 Like if somebody comes to our website, that's an event, we want to track that. 02:23.630 --> 02:28.010 Or what if somebody comes to our website and goes to the checkout page? 02:28.010 --> 02:30.980 Well, we want to definitely track that because that tells us a lot. 02:30.980 --> 02:32.450 That's a conversion event, right? 02:32.450 --> 02:35.390 And we create such events in the events manager. 02:35.390 --> 02:38.360 So we'll click Open in Events Manager. 02:38.810 --> 02:40.820 Now it tells us this important thing. 02:40.850 --> 02:43.340 Set up improvements for web campaigns. 02:43.370 --> 02:49.100 Web campaigns meaning like let's say you want to send a person to your website to buy something there. 02:49.100 --> 02:56.270 You see, it says you can now optimize for more than eight web events as part of aggregated event measurement. 02:56.300 --> 03:03.110 Related to this change, you no longer need to set up and prioritize web events, nor verify your domain 03:03.110 --> 03:05.570 for aggregated event measurement. 03:05.660 --> 03:10.010 That's really good because to verify your domain is a little bit of a pain. 03:10.130 --> 03:12.620 So we'll click on close That. 03:13.010 --> 03:17.450 And here obviously we have no activity for this data set. 03:17.450 --> 03:22.970 So what we'll need to do is actually create a conversion event. 03:22.970 --> 03:28.460 So for example you can create a custom conversion and you can create a custom audience and you can create 03:28.460 --> 03:29.720 a lookalike audience. 03:29.750 --> 03:34.400 We'll go over custom audiences and lookalike audiences later. 03:34.400 --> 03:41.360 But if you have no audience, which you're currently tracking, you don't really know what lookalike 03:41.360 --> 03:42.560 audience will perform well. 03:42.560 --> 03:48.920 So actually, it's too early for us to be concerned with lookalike audiences, even though it's kind 03:48.920 --> 03:50.450 of a cool name. 03:50.450 --> 03:59.210 What we really want is to create a custom conversion, and when we track that some sort of traffic is 03:59.210 --> 04:04.160 converting, we're going to make that a custom audience. 04:04.160 --> 04:10.460 And then if that custom audience is performing well, then we're going to look for more of a lookalike 04:10.460 --> 04:10.910 audience. 04:10.910 --> 04:15.170 Only then, but for now, we just need to create a custom conversion. 04:15.320 --> 04:22.520 So because this particular website is just content like it's music and I want people to listen to my 04:22.520 --> 04:28.190 music, it's just basically me and some songs that I wrote and performed. 04:28.190 --> 04:30.110 And then there's some blog posts. 04:30.110 --> 04:37.400 So one event could be that somebody played a video or another conversion can be that they just came 04:37.400 --> 04:38.180 to the website. 04:38.180 --> 04:46.550 So like, I can take all my website visitors and retarget them on Facebook, but website visitors isn't 04:46.550 --> 04:50.810 really great warm traffic because, you know, they just came to the site. 04:50.810 --> 04:51.620 Maybe they left. 04:51.620 --> 04:55.760 So there should be something here that they did a little bit more. 04:55.790 --> 05:01.310 It's just a little bit hard to track with this kind of a website, but let's see what we could potentially 05:01.310 --> 05:01.850 track. 05:01.880 --> 05:07.280 Of course, if they buy on the website, that would be much easier to track because we can track if 05:07.280 --> 05:10.100 they went to the checkout or added things to their cart, etcetera. 05:10.100 --> 05:19.850 So we're going to add this pixel to this website, and here are some potential things we can track. 05:19.850 --> 05:30.350 For example these categories like what could be the category like for example adding payment info, 05:30.350 --> 05:31.190 adding to cart. 05:31.220 --> 05:34.820 These are all that have to do with commerce, which we're not doing just yet. 05:35.120 --> 05:38.210 Adding to a wish list, complete registration, none of that. 05:38.210 --> 05:40.850 Contact customized product, donate. 05:40.850 --> 05:41.960 Find location. 05:42.560 --> 05:43.550 Initiate checkout. 05:43.580 --> 05:44.900 Lead purchase schedule. 05:44.900 --> 05:45.560 Search. 05:45.560 --> 05:46.010 Start. 05:46.010 --> 05:46.430 Trial. 05:46.430 --> 05:47.120 Submit. 05:47.120 --> 05:47.900 Application. 05:47.900 --> 05:48.500 Subscribe. 05:48.500 --> 05:54.170 View content I mean view content is the closest because I want them to watch the video, but it's a 05:54.170 --> 05:58.190 different kind of a view content because here it's a visit to a content page. 05:58.190 --> 06:02.450 So really none of these make sense for me for this particular website. 06:02.450 --> 06:09.020 So the only thing I can do is create this rule with the URL that they visited. 06:09.050 --> 06:14.840 We'll do that in a second, but for now I'll leave the media selected category up to them. 06:15.080 --> 06:22.190 And what I'll do is you see, if they go to any page, any page contains this URL, the home page. 06:22.190 --> 06:22.400 Right. 06:22.400 --> 06:28.190 So basically the only thing I'll be able to do is take people who visited this URL. 06:29.500 --> 06:37.510 So if the URL contains touched by sangkhom, which basically any page they come to will contain that 06:37.660 --> 06:42.460 you see, you can also change the rules like doesn't contain or equals for equals. 06:42.460 --> 06:46.300 It's if you want them to have visited some specific website. 06:46.300 --> 06:54.820 But in my case, the only thing I can do because it's a content site is basically the URL contains the 06:54.820 --> 07:00.940 main domain name, and there's no point of entering conversion value because that's just what we have. 07:01.270 --> 07:03.580 And of course we need to give this a name. 07:03.820 --> 07:05.230 Music tracking. 07:05.230 --> 07:06.910 Basically that's what I'll be doing. 07:06.910 --> 07:10.930 Or music retargeting and then the details. 07:10.930 --> 07:12.130 This is optional. 07:12.430 --> 07:20.670 So it will be retargeting all traffic who came to touched by a song.com and we'll create that. 07:20.680 --> 07:26.650 So it said success music retargeting created on pixel music pixel perfect. 07:26.650 --> 07:32.620 So now we have this custom conversion event that we created. 07:33.730 --> 07:39.670 So the next thing we should do is connect our website to this pixel. 07:39.760 --> 07:45.250 So that will be this option gather website events from browser activity. 07:45.400 --> 07:50.170 So now we need to connect this pixel we made with this actual website. 07:50.170 --> 07:56.530 So that when people do come on this website that tracks that, hey, there's activity. 07:56.530 --> 08:03.130 And when we have this activity connected to this pixel, when we create our custom audience, one custom 08:03.130 --> 08:06.250 audience can be people who visited this website. 08:06.250 --> 08:11.530 So whoever comes to this website and there is some traffic on this website, so whoever comes to this 08:11.530 --> 08:16.750 website, we'll be able to retarget them now through Facebook. 08:16.810 --> 08:23.560 And so under our data sources, you see we have this music pixel. 08:23.800 --> 08:30.460 We need to set up the meta pixel and integrate it to our website. 08:30.460 --> 08:35.230 Like this website needs to have this little code installed. 08:35.230 --> 08:37.450 Luckily we don't need to be technical. 08:37.450 --> 08:41.410 It's all going to be done for us by this integration that you'll see in a second. 08:41.530 --> 08:49.780 But this website is made with WordPress, so if you have WordPress or other kind of major website creation 08:49.780 --> 08:56.770 software with which your website is made, then it will be easy because you see, instead of installing 08:56.770 --> 09:00.790 this code manually, which you could, but you don't want to, you want to check for a partner. 09:00.790 --> 09:05.320 Like for partner, you look for partner integration, so you check for partner. 09:05.320 --> 09:13.510 And there's a lot of partner websites you see like BigCommerce, Drupal, Opencart, Magento, all these 09:13.510 --> 09:19.810 very, very big software like Shopify, which many people running Facebook ads might have. 09:19.840 --> 09:21.100 In my case, I have WordPress. 09:21.100 --> 09:26.470 So I'm going to click on the WordPress and it's going to tell me I have to install the Facebook for 09:26.470 --> 09:27.730 business plugin. 09:27.850 --> 09:32.440 Now notice it suggests to do download Facebook for business. 09:32.440 --> 09:39.340 But if I actually go to my WordPress plugins and search for that, you won't find it, because this 09:39.340 --> 09:42.190 is a little bit of an outdated screenshot that this is showing me. 09:42.190 --> 09:43.930 You see my plugins. 09:44.110 --> 09:47.890 This is the right plugin Facebook pixel for WordPress. 09:47.890 --> 09:52.120 So you just search for Facebook and there's not that many plugins for Facebook. 09:52.120 --> 09:53.080 So that's the one. 09:53.080 --> 09:55.960 So meta pixel for WordPress install. 09:55.960 --> 09:59.980 Now once the plugin is installed we're going to say activate here. 10:00.070 --> 10:03.310 Then we're going to come back to this screen. 10:03.310 --> 10:05.920 And then after install plugin we're going to say next. 10:05.920 --> 10:08.590 And we're going to connect it to Facebook next. 10:09.250 --> 10:12.130 Then we have to go back to our WordPress. 10:12.130 --> 10:17.050 And it says here meta for WordPress is almost ready to complete your configuration. 10:17.050 --> 10:18.550 Follow the setup steps. 10:18.550 --> 10:19.960 So we're going to do that. 10:20.050 --> 10:24.910 And just like on this screenshot that they show here I'm going to do that. 10:24.910 --> 10:29.110 So I'm going to say get started continue as me. 10:29.320 --> 10:30.220 Yes. 10:30.400 --> 10:32.440 Then they're going to ask for some permissions. 10:32.440 --> 10:38.350 Many people they read through the permissions and they think wow, I don't want to grant Facebook these 10:38.350 --> 10:41.440 permissions, but these are just pretty standard. 10:41.440 --> 10:43.300 So we'll just say next. 10:43.300 --> 10:45.070 Now this step is important. 10:45.100 --> 10:47.710 You want to configure what you're doing right. 10:47.710 --> 10:50.830 We're configuring the Alex Genadinik music. 10:51.010 --> 10:53.140 So we're going to say next with that. 10:53.140 --> 10:57.730 And that's the page next with that. 10:58.000 --> 11:00.340 Then the connect with Instagram next. 11:00.460 --> 11:04.390 And then we're going to use the Music Add account. 11:04.390 --> 11:04.840 Right. 11:04.840 --> 11:07.870 That's the add account connected to our page next. 11:07.870 --> 11:10.510 And then the music pixel next. 11:10.510 --> 11:15.820 So it's very important that you go through these steps and choose the right ones. 11:15.820 --> 11:20.980 Because if you choose the wrong account, it's going to be a nightmare because nothing's going to work, 11:20.980 --> 11:26.170 because you're going to get reporting data that's going to be different because you're going to be looking 11:26.170 --> 11:28.930 at your music pixel that you made, or whatever pixel you made. 11:29.060 --> 11:33.560 But you gave WordPress a different pixel, a different ad account. 11:33.560 --> 11:36.620 And so it's going to be a complete disaster jumble. 11:36.620 --> 11:41.060 And none of the ads will really work because you're going to be building an audience, but it's going 11:41.060 --> 11:44.380 to be a confused audience, and you're going to confuse Facebook and yourself. 11:44.390 --> 11:47.450 So these have to be very well chosen. 11:47.450 --> 11:51.950 And once these are chosen correctly, you click next, then this permission. 11:51.950 --> 11:53.750 What is WordPress app allowed to do. 11:53.750 --> 11:56.480 Just click next Manage business extension. 11:56.480 --> 11:57.500 So next. 11:57.620 --> 12:01.130 And then it's going to be linking your WordPress app to Facebook. 12:01.160 --> 12:03.290 Then it's going to prompt you to create an ad. 12:03.290 --> 12:05.210 But for now we just want to say done. 12:05.480 --> 12:07.250 Then you're going to get this message. 12:07.460 --> 12:11.960 We are passing your system user token back to Touched by Sangkhom. 12:11.960 --> 12:15.680 This means the site have permission to access your business assets on Facebook. 12:15.680 --> 12:20.600 I agree confirm your business is connected to Facebook. 12:20.600 --> 12:21.080 Good. 12:21.110 --> 12:25.550 Okay, so then we come back here and we go to the next step. 12:26.220 --> 12:28.770 And we're going to verify the connection. 12:28.770 --> 12:30.810 So I'm going to type in my URL. 12:30.930 --> 12:37.320 And we're going to send it test traffic to see if that traffic gets registered in the pixel. 12:37.320 --> 12:41.520 If the pixel picks up the activity and if it does then things are working. 12:41.520 --> 12:44.310 So we're going to click this send test traffic. 12:44.670 --> 12:46.140 Let's hope for the best. 12:48.540 --> 12:49.000 Ah ha! 12:49.020 --> 12:49.780 Very good. 12:49.800 --> 12:51.030 It says active. 12:51.030 --> 12:52.560 So things worked. 12:52.590 --> 12:56.550 Then next they're going to prompt you to add events. 12:57.060 --> 13:04.350 Events can be if people buy on your site or add things to cart, or just visit your site or sign up 13:04.350 --> 13:05.550 for an email list. 13:05.580 --> 13:07.360 So they ask for the website URL. 13:07.380 --> 13:08.670 We'll enter that again. 13:08.940 --> 13:10.320 So we'll click next. 13:10.440 --> 13:13.950 So then they suggest we go to test events in the events manager. 13:13.950 --> 13:15.150 So we'll click that. 13:15.510 --> 13:18.000 It's going to open our events manager. 13:18.680 --> 13:25.700 And usually it takes a little bit of time for this pixel to actually begin showing you activity. 13:25.700 --> 13:32.300 So you can go to the Test Events tab and you can click this confirm that your websites events are set 13:32.300 --> 13:33.350 up correctly. 13:33.680 --> 13:39.230 So you can run a test like our test was to see if a person visits our website. 13:39.230 --> 13:40.520 That was their event. 13:40.640 --> 13:44.540 So we'll enter the URL and click Open Website. 13:46.690 --> 13:51.160 And then you see page view custom event process like it noticed. 13:51.190 --> 13:52.720 That means it's working. 13:52.960 --> 14:01.150 And so now this pixel is going to begin monitoring every page view that I have on my site. 14:01.150 --> 14:07.060 And everybody who was a page view on my site, everybody who came on my site will be able to take that 14:07.060 --> 14:14.050 audience and we'll be able to retarget them with Facebook ads, because presumably people are on my 14:14.050 --> 14:18.650 site because they like music or they like my music, or they've listened to some of my music. 14:18.670 --> 14:25.450 Granted, just visiting a website is not a very, very strong indicator that they are a warm lead. 14:25.750 --> 14:31.900 But it's better than nothing because in this particular website, we just don't have purchases or anything 14:31.900 --> 14:35.020 like that or anything more involved than they do. 14:35.050 --> 14:39.910 It's just kind of an information website and a website where they can actually listen to my songs, 14:39.910 --> 14:42.250 but beyond that, they can do too much. 14:42.400 --> 14:44.280 So this is the best we have. 14:44.290 --> 14:48.040 But the great news is, is that our pixel is working. 14:48.250 --> 14:55.660 We are collecting data from the visitors, and in the next video, I'm going to show you how to use 14:55.660 --> 15:01.570 this pixel and how to create custom audiences that we can then retarget. 15:01.570 --> 15:03.100 These are warm audiences. 15:03.100 --> 15:09.640 So in the next video, let's actually explore how to use this warm audience to retarget with our Facebook 15:09.670 --> 15:10.120 ads.