WEBVTT 00:00.110 --> 00:07.490 In this video, I want to talk to you about a few nuances regarding the profits and losses and the overall 00:07.490 --> 00:12.430 spending for your ads, and this will help us as we get into strategies. 00:12.440 --> 00:19.220 So many people think that if you spend a dollar with ads, you should get $2 back, but it's not exactly 00:19.220 --> 00:19.670 like that. 00:19.670 --> 00:21.860 That's only one of the strategies. 00:21.860 --> 00:28.940 There are many strategies that I'll start with that are good, even if you actually don't make direct 00:28.940 --> 00:32.810 money from the ads by selling, for example. 00:33.730 --> 00:37.610 Ads can help you build an audience faster. 00:37.630 --> 00:40.770 Also, you can run ads quickly. 00:40.780 --> 00:42.430 You can set it up on day one. 00:42.430 --> 00:45.520 You don't have to ask anyone else to help you with marketing. 00:45.520 --> 00:47.560 The ads can scale. 00:47.560 --> 00:49.990 If you find an ad recipe that works. 00:50.080 --> 00:53.260 The more you can spend, the more it scales. 00:53.410 --> 01:00.760 And if you find an ad recipe or a series of ads that are working out for you, this can be long term, 01:00.760 --> 01:01.720 sustainable. 01:01.840 --> 01:08.980 And of course, once you identify ads that are working for you, you can just run them without any upkeep, 01:08.980 --> 01:11.800 almost so you don't have to spend time on it. 01:11.950 --> 01:18.070 Whereas with many other marketing strategies, you have to put your time into them like imagine organically 01:18.070 --> 01:23.290 for free posting on Facebook, on Instagram, there's a lot of time you have to spend thinking about 01:23.290 --> 01:25.600 what posts you should make posting the posts. 01:25.600 --> 01:26.730 ET cetera, et cetera. 01:26.740 --> 01:33.160 So ads can be extremely efficient once you identify the right ones for you. 01:33.160 --> 01:36.160 And of course, with all that will come. 01:36.160 --> 01:37.630 Social proof. 01:37.810 --> 01:44.980 Imagine running ads, building up your brand, building up your audience well, new potential people 01:44.980 --> 01:46.300 who are coming across your business. 01:46.300 --> 01:49.390 They don't know that you build that audience through ads. 01:49.390 --> 01:51.460 They think there's something special there. 01:51.460 --> 01:57.400 And so they follow and take an interest, and then suddenly you're growing twice as fast, and then 01:57.430 --> 02:03.310 you're suddenly having a bigger brand, and suddenly more and more people are learning about you, and 02:03.310 --> 02:05.170 you're kind of growing on cruise control. 02:05.170 --> 02:10.390 So ads can be great if you have just content or just want to brand your business. 02:10.480 --> 02:13.930 Of course, that's also worth something. 02:13.930 --> 02:23.320 Even if it doesn't directly bring money back, it can bring money back indirectly, and running ads 02:23.350 --> 02:27.880 can be cheaper than many of the free strategies, right? 02:27.880 --> 02:29.200 It doesn't sound like it makes sense. 02:29.200 --> 02:30.460 Let me say that again. 02:30.460 --> 02:37.000 Running and spending money on ads can be cheaper than quote unquote free strategies. 02:37.000 --> 02:37.990 Why is that? 02:37.990 --> 02:44.850 Well, because free costs you time and time is very expensive. 02:44.860 --> 02:52.420 For example, let's say you want to apply to be promoted on some podcast, get interviewed on some podcast. 02:52.450 --> 03:02.230 Well, it might take you 5 to 10 hours to research podcasts, email the podcasters to apply, get rejected, 03:02.230 --> 03:08.860 get approved by some of them, have ensuing email conversations about what the podcasters want. 03:08.890 --> 03:10.210 What you can provide. 03:10.210 --> 03:11.230 Set up a time. 03:11.230 --> 03:13.180 Maybe the time gets cancelled. 03:13.420 --> 03:20.680 Reschedule the time, then actually appear on that podcast, then actually after the podcast promote 03:20.690 --> 03:21.700 it, etcetera, etcetera. 03:21.700 --> 03:21.840 Right. 03:21.850 --> 03:23.260 That time consuming. 03:23.260 --> 03:29.530 And there's not even a guarantee that at the end of this you actually will get on a podcast. 03:29.710 --> 03:35.230 And even if you do get on the podcast, sometimes it looks like a great podcast from the outside looking 03:35.230 --> 03:35.350 in. 03:35.350 --> 03:40.510 But when you get on it, the amount of traffic you get from it may be minimal. 03:40.540 --> 03:44.440 These are all risks, so you may not even get traffic. 03:44.440 --> 03:49.270 And if you do get traffic, podcast traffic typically goes like this. 03:49.300 --> 03:53.680 It's like a big spike on the day or first two days of the podcast. 03:53.680 --> 03:59.050 And then the spike goes down almost to the level at which it was originally. 03:59.200 --> 04:00.970 And let's say this wasn't the podcast. 04:00.970 --> 04:05.740 Let's say you're investing in a free strategy like search engine optimization SEO. 04:05.770 --> 04:11.860 Well, you know, that takes a long, long time to work and many, many hours to get it right. 04:11.950 --> 04:18.100 Similarly, for your organic posting on social media, it takes a long time to create the content. 04:18.280 --> 04:21.550 So let's compare that to running ads. 04:21.550 --> 04:29.440 You see, if you spend 5 to 10 hours, depending on your salary, that can cost approximately $50 in 04:29.440 --> 04:31.570 time to $2,000. 04:31.570 --> 04:36.010 If you're a very high level employee like the founder or something like that, especially if you're 04:36.010 --> 04:38.410 experienced, your time is really valuable. 04:38.560 --> 04:41.560 So this is approximately what your time is costing. 04:41.560 --> 04:46.840 In the simple example of getting on a podcast and like I mentioned, there is no guarantee of great 04:46.840 --> 04:51.250 traffic, but ads guarantee you real traffic for that money. 04:51.250 --> 04:52.990 And that traffic can come today. 04:52.990 --> 04:59.350 Because imagine if you appear in a podcast, you maybe get scheduled to get interviewed a week in advance. 04:59.350 --> 05:03.580 And then after you get interviewed, that podcast may go out a month later. 05:03.580 --> 05:11.050 So your real promotion is like a month in a week in the future, whereas ads can be run today. 05:11.350 --> 05:19.660 And if you find great ad targeting and ad creative that actually is working to bring you good, engaged 05:19.660 --> 05:27.760 audience for not so much money, then you can run that long term, cheaper and more efficiently to ultimately 05:27.760 --> 05:31.720 build a brand and an audience instead of spending. 05:31.720 --> 05:31.870 So. 05:32.070 --> 05:39.210 All much time with the three strategies, because imagine if you do find a great ad that works to get 05:39.210 --> 05:44.890 on a second podcast and a third podcast and a fourth podcast, you have to spend an additional 5 to 05:44.890 --> 05:46.110 10 hours each time. 05:46.110 --> 05:52.170 But to keep running your ads, you have to spend zero additional time because you already found an ad 05:52.170 --> 05:53.300 recipe that works. 05:53.310 --> 05:55.710 You can just run essentially on cruise control. 05:55.740 --> 06:01.830 Things are never on cruise control completely, but for the most part, and so long term ads can be 06:01.830 --> 06:03.690 really beneficial in these ways. 06:03.870 --> 06:08.670 Now, of course, the free strategies can also be great in their own ways. 06:08.670 --> 06:10.350 But here we're talking about ads. 06:10.350 --> 06:14.490 And I just wanted to show you the potential amazing advantages of ads.