WEBVTT 00:00.080 --> 00:04.820 With this video, I want to introduce a new section coming up in this course, which is one of the most 00:04.820 --> 00:10.820 popular sections because it's on Facebook ads, many people are fascinated with Facebook ads. 00:10.820 --> 00:12.860 Should we call it meta ads? 00:13.160 --> 00:20.300 They're very confusing because the amount of sheer terminology and different tools that you will use 00:20.300 --> 00:22.460 in conjunction is overwhelming. 00:22.460 --> 00:28.040 But don't worry, I have everything explained from every term. 00:28.040 --> 00:34.070 You'll need to understand from meta business with Facebook manager, business manager, all the different 00:34.070 --> 00:35.570 accounts, all the different tools. 00:35.630 --> 00:36.620 I'll explain it. 00:37.010 --> 00:41.360 I'll walk you through step by step by step, through the tools, through the strategies. 00:41.360 --> 00:48.590 We'll start with something simple, like just creating ads for content, for building awareness and 00:48.590 --> 00:49.430 branding. 00:49.820 --> 00:55.100 And maybe if your content is on your website, well, you'll also be able to show a pop up for people 00:55.100 --> 00:56.240 to sign up for your email list. 00:56.240 --> 00:59.840 So you'll also be able to grow your email list with these kinds of ads. 00:59.840 --> 01:03.860 And then we're going to level up in complexity. 01:03.860 --> 01:09.890 And I'm going to show you a Shopify store, an e-commerce example, a Shopify store that I have and 01:09.890 --> 01:10.820 that I run. 01:11.360 --> 01:17.300 And I'll show you how to connect your Shopify store to your Facebook ads, how to run your Facebook 01:17.300 --> 01:19.100 ads, and how to run Facebook. 01:19.130 --> 01:21.680 You know, the pixel, the retargeting ads. 01:21.710 --> 01:22.910 I'll walk you through that. 01:22.910 --> 01:29.390 And from the retargeting ads and growing your custom audiences, you're going to be able to expand into 01:29.390 --> 01:32.960 lookalike audiences and reach many, many people. 01:32.960 --> 01:36.140 Of course, we'll take it slowly, step by step. 01:36.140 --> 01:39.680 I'll explain things very, very thoroughly so that you won't get lost. 01:39.710 --> 01:41.420 You'll be able to follow everything. 01:41.420 --> 01:45.590 And I'll also walk you through the common pitfalls of which there are many. 01:45.590 --> 01:54.380 And by the end of this section, there you will be much stronger and much more confident in running 01:54.380 --> 01:59.600 professionally created ads like cold ads to traffic. 01:59.600 --> 02:00.740 Who doesn't know anything about you? 02:00.740 --> 02:01.790 That's called traffic. 02:01.820 --> 02:07.190 Then retargeting ads to warm the traffic up and eventually buy or do whatever you need. 02:07.190 --> 02:13.430 And of course, this is going to assume that you already have a Facebook page created because you need 02:13.430 --> 02:14.660 a Facebook page. 02:14.660 --> 02:21.110 If you don't already have a Facebook page created, please first go to the section of the course about 02:21.110 --> 02:23.810 how to set up your Facebook page. 02:24.230 --> 02:25.940 First, take that section. 02:25.940 --> 02:26.870 Go through that section. 02:26.870 --> 02:32.690 Set up your Facebook page so that then you can come back to this section of the course and actually 02:32.960 --> 02:38.390 start running ads through your Facebook page, which you need to run ads. 02:38.390 --> 02:43.250 And of course, if you already have a Facebook page, you don't need that section and you can just proceed 02:43.250 --> 02:46.250 through the very next videos chronologically. 02:46.250 --> 02:50.990 So with that, now that you understand what we're going to cover with the Facebook ads, let's begin.