WEBVTT 00:00.120 --> 00:06.600 In this video, let's talk about how to get influencers and industry celebrities even to come onto your 00:06.600 --> 00:06.960 show. 00:07.160 --> 00:12.520 And the bigger your show is, of course, the easier it is for you to get big names. 00:12.520 --> 00:14.280 But you can start somewhere smaller. 00:14.360 --> 00:20.120 Whenever you identify a person who you want to promote you and with whom you want to use the reverse 00:20.120 --> 00:23.480 publicity method, research a little bit about what they are promoting. 00:23.480 --> 00:27.920 Maybe they have some product out, maybe they're promoting a charity which is even cooler. 00:27.920 --> 00:33.480 And then when you pitch them, invite them to promote their charity or their new book or their new product 00:33.480 --> 00:34.120 or service. 00:34.280 --> 00:37.200 And if you're new, you don't want to lead with statistics. 00:37.320 --> 00:41.560 And if they ask, how long have you been doing your show, you want to express that you're going to 00:41.560 --> 00:47.240 go the extra mile promoting their show, and you won't stop until you get to some benchmark like, say, 00:47.440 --> 00:50.080 1000 views on YouTube, 10,000 views on YouTube. 00:50.520 --> 00:53.520 Or you can even ask them what would make it compelling for you. 00:53.520 --> 00:56.400 And you can say you're going to maybe promote with ads a little bit. 00:56.440 --> 01:01.720 Just tell them you're going to put a tremendous effort into the promotion of their interview with you. 01:01.720 --> 01:04.880 And that's often how you get people into your show. 01:04.920 --> 01:11.440 Now, if you're just starting out, you cannot get the Michael Jordan of your field to come on your 01:11.440 --> 01:13.440 show almost no matter how hard you try. 01:13.560 --> 01:17.010 But what you should do is punch slightly above your weight. 01:17.090 --> 01:25.090 Let's say, for example, if you have 1000 followers on YouTube, well, somebody who has 5000, 10,000 01:25.130 --> 01:26.610 is a good kind of a guest. 01:26.610 --> 01:31.810 If you invite somebody with a million views, you can't give them that much extra boost because they 01:31.810 --> 01:33.290 already have a lot of views, right? 01:33.530 --> 01:40.010 So you'll have to grow into the stratosphere where you can entice them, where your show will be compelling 01:40.010 --> 01:40.530 for them. 01:40.610 --> 01:47.290 So you want to have an eye out for growth and for making sure that your own show, your own promotional 01:47.290 --> 01:52.650 channels eventually reach big numbers, because then it's going to be much easier to get like the big 01:52.650 --> 01:55.210 names, celebrities, real celebrities. 01:55.210 --> 01:58.850 And prior to that, just keep networking with people who are slightly above you. 01:58.850 --> 02:04.250 As you grow, the people who are slightly above you will grow, and you look back at it a year later, 02:04.610 --> 02:09.450 and all of you are much further ahead in your influencer status. 02:09.450 --> 02:13.650 And since those people were further ahead, they were further ahead now. 02:13.650 --> 02:20.690 And so they often actually turn into the type of people you couldn't get access to today in a year. 02:20.730 --> 02:26.330 A lot of them will quit, but a lot of them will also turn into the type of influencer that maybe didn't 02:26.330 --> 02:29.090 give you the time of day because you're too new.