WEBVTT 00:00.270 --> 00:06.120 In this video, I want to give you a strategy that you can begin using literally today and start getting 00:06.120 --> 00:15.540 results in a matter of days to get dozens of influencers and experts in your industry to promote you 00:15.540 --> 00:19.160 by using the reverse publicity method we've been talking about. 00:19.170 --> 00:22.080 And in this video I'll give you two such strategies. 00:22.080 --> 00:23.400 Here is the first one. 00:23.400 --> 00:27.390 It's a blog post by Optinmonster, which is a big digital marketing website. 00:27.390 --> 00:28.760 We don't care about them. 00:28.770 --> 00:32.400 What we care about is the example of this type of post. 00:32.430 --> 00:34.020 Let's read the title here. 00:34.110 --> 00:39.330 24 Expert SEO Tips and Advice to Boost Your Traffic. 00:39.360 --> 00:42.060 Okay, You see 24 experts. 00:42.060 --> 00:50.370 That means if I scroll down, you see the first tip is by expert is Brian Dean by Backlinko. 00:50.400 --> 00:50.970 Okay. 00:50.970 --> 00:57.060 The second tip is by Andy Christina from his company. 00:57.060 --> 01:01.810 You see, this post highlights these experts and links to their websites. 01:01.810 --> 01:09.400 So the first key is there's something in it for these experts, and that is the promotion from this 01:09.400 --> 01:09.940 blog. 01:09.940 --> 01:11.200 So what happens? 01:11.200 --> 01:18.730 You go on Twitter and you find 20 or 15 or however many experts you want and you approach them saying 01:18.730 --> 01:22.900 you're an amazing expert, you're one of the biggest experts in this industry. 01:22.900 --> 01:27.100 I'm putting together a collection of expert tips and advice. 01:27.100 --> 01:30.310 Would you like to participate in it by providing your advice? 01:30.310 --> 01:33.850 We're all going to promote it together, and I'm going to link to everybody's site. 01:33.850 --> 01:34.240 Okay. 01:34.240 --> 01:39.820 So the key is there's something in it for all these experts, and that is promotion of their businesses. 01:40.150 --> 01:44.800 Very often they will say yes, because for them it's very easy to provide such advice because they have 01:44.800 --> 01:50.020 to provide just like a paragraph of writing, and then they get some promotion very easy. 01:50.140 --> 01:55.450 And then you see once you put this post together and by the way, you see, you don't even have to write 01:55.450 --> 01:56.020 the posts. 01:56.020 --> 01:58.660 They're literally writing the posts for you. 01:58.660 --> 02:00.850 You're just editing the posts together. 02:00.850 --> 02:07.960 So if you ever run out of blog topics for your blog, this is a fantastic topic expert Roundup post. 02:07.960 --> 02:11.110 That's what this is called an expert Roundup post. 02:11.110 --> 02:16.180 And once you take everybody's advice, edit it down to one great blog post. 02:16.210 --> 02:22.120 You tweet it out and you email every expert who contributed here saying The Post is live. 02:22.120 --> 02:25.360 It would be great if you can share it on your social media. 02:25.450 --> 02:28.390 And some people won't, but many people will. 02:28.420 --> 02:33.790 They'll go on Twitter or Facebook and wherever they are active in social media, they'll promote it. 02:33.790 --> 02:34.810 Guess what that does? 02:34.810 --> 02:37.870 You see, this post lives on your website. 02:37.900 --> 02:42.850 They're promoting themselves because this posts highlights them as an expert. 02:42.850 --> 02:48.970 But really all that sharing that's going to boost your website, that's going to drive traffic and awareness 02:48.970 --> 02:54.280 and brand building for your website because you're also next to all these experts. 02:54.280 --> 03:00.370 So for free, this can get you exposure to thousands of people and there's no shortage of topics that 03:00.370 --> 03:01.180 you can choose. 03:01.180 --> 03:08.260 You can choose expert advice on topic X, and next week you can do expert advice on topic y, next week 03:08.260 --> 03:10.180 on topic X, Y, and Z. 03:10.210 --> 03:16.000 You can use this strategy a lot, but there's another strategy that I want to show you, and that is 03:16.000 --> 03:18.250 right here on the next tab of my browser. 03:18.250 --> 03:22.660 Here you will see 20 SEO experts and resources. 03:22.660 --> 03:29.650 You see, all you do is instead of asking these experts for advice, you just list them. 03:29.650 --> 03:30.910 This is even easier. 03:30.910 --> 03:34.990 You just list the biggest experts and then you tweet to those experts. 03:34.990 --> 03:36.460 Hey, expert, so and so. 03:36.460 --> 03:38.260 You've made it to my list of experts. 03:38.290 --> 03:39.580 Congratulations. 03:39.580 --> 03:44.560 And they may retweet this because this is complimentary to them. 03:44.560 --> 03:49.780 And this kind of a post, you can make it a hundred, a thousand people, right? 03:49.780 --> 03:56.170 As soon as you find an expert, add them to the list and immediately tweet to them and say, hey, you're 03:56.170 --> 03:57.520 on my list of experts. 03:57.550 --> 04:03.040 They don't know that you just added them when they're like the 300th expert and the biggest experts 04:03.040 --> 04:03.460 in the world. 04:03.460 --> 04:05.080 You know, they get a lot of these kinds of posts. 04:05.080 --> 04:08.950 So they may not retweet because they're kind of tired of these posts already. 04:08.950 --> 04:14.470 But like a 300th expert, they rarely get such praise and compliments. 04:14.470 --> 04:17.560 So they may retweet that much more readily. 04:17.560 --> 04:25.900 And what you can also aim to do is make these into gigantic cornerstone posts, which by virtue of being 04:25.900 --> 04:32.080 long and very, very insightful, have a very high chance to rank highly in Google, which also will 04:32.110 --> 04:36.280 boost your SEO and get you more organic traffic from Google Search. 04:36.280 --> 04:38.170 So this is the best of all worlds. 04:38.170 --> 04:43.720 You get influencers promoting you for free while at the same time giving you a reason to network with 04:43.720 --> 04:45.970 those influencers and become friendly with them. 04:45.970 --> 04:50.680 It gets you a little brand building, it gets you a little traffic, and it might also help your Google 04:50.800 --> 04:53.800 SEO all for free and pretty easy. 04:53.800 --> 04:59.680 And if you don't want to do the outreach, you can hire a freelancer to do all the outreach for you. 04:59.940 --> 05:06.210 So you don't have to spend any time on emailing and dealing with all these people back and forth or 05:06.210 --> 05:08.490 even editing this kind of a post. 05:08.520 --> 05:14.400 A freelancer can do 100% of this for you, so you don't have to spend any time on this yourself.