WEBVTT 00:00.120 --> 00:05.400 I won't explain all the ways in which publicity boost your SEO, and there are more than one. 00:05.400 --> 00:11.970 But just to give you background on it, what SEO means is search engine optimization. 00:12.000 --> 00:17.490 It basically means ranking in Google search and the way to influence Google search and make your website 00:17.490 --> 00:23.310 rank higher is to get backlinks, which is basically one way links pointing from other sites to yours 00:23.310 --> 00:27.450 and to post relevant content on your topic regularly. 00:27.460 --> 00:30.480 So those two things are going to help your site rank higher. 00:30.510 --> 00:37.980 The main problem is it's a very long and laborious process to build backlinks, to create relevant content. 00:37.980 --> 00:41.670 And I'll show you how publicity solves both of these for you really. 00:41.670 --> 00:48.000 Well, first of all, remember the reverse publicity method where by giving other people mentions they 00:48.000 --> 00:53.670 have content that promotes them and that incentivizes them to promote your website because that article 00:53.670 --> 00:56.940 that promotes them on your site actually promotes them. 00:56.940 --> 01:03.390 So they reshare, they reposted on their social media, maybe on their website that builds links from 01:03.390 --> 01:05.730 all kinds of different websites back to yours. 01:05.730 --> 01:10.400 So that's a really good and smart way to get a lot of mentions. 01:10.410 --> 01:17.970 Next, when your site or business gets mentioned on different blogs or social media or gets publicity 01:17.970 --> 01:20.700 in some online magazines, they all link to you. 01:20.700 --> 01:27.180 It's the links are usually strong because they're from such good and authoritative sites, and those 01:27.180 --> 01:28.520 links go a long way. 01:28.530 --> 01:31.710 Now, there's a couple of things I want you to make sure that you do. 01:31.710 --> 01:38.760 When people do mention you, they don't always hyperlink to your website, so you have to make sure 01:38.760 --> 01:44.520 and just double check that it's hyperlink when they mention you and when it's hyperlinked, you have 01:44.520 --> 01:46.050 to make sure that they're not. 01:46.050 --> 01:48.780 Those hyperlinks are not nofollow. 01:48.780 --> 01:50.940 Let me show you exactly what that means. 01:50.940 --> 01:52.740 If you have never seen this concept. 01:52.740 --> 02:01.350 Nofollow links are basically links that a website owner tells Google not to pay attention to, and those 02:01.350 --> 02:04.410 links don't give you the authority in Google's view. 02:04.410 --> 02:10.110 So this is my site and when I go to share screen, when I view the page source, I'll be able to show 02:10.110 --> 02:15.810 you exactly what I'm talking about In a few places on the site I link to my products on Amazon. 02:15.810 --> 02:17.130 You see, this is the link. 02:17.130 --> 02:26.880 It's a tag and you see this little rel nofollow that basically is me telling Google, don't give SEO 02:26.880 --> 02:31.320 strength to this link because this link is going to Amazon. 02:31.320 --> 02:37.350 But another link here when I'm basically linking to my own website, another page on my own website, 02:37.350 --> 02:40.140 I don't have that nofollow tag you see. 02:40.140 --> 02:47.310 So it's only something that I manually put on links that I don't want to promote extra and give extra 02:47.340 --> 02:47.940 SEO. 02:47.940 --> 02:52.140 So what does that mean for you when people mention you? 02:52.140 --> 02:57.450 Definitely you want to make sure that it's with a hyperlink, but you want to go the extra step and 02:57.450 --> 03:01.080 make sure that those links don't have those rel nofollow. 03:01.080 --> 03:07.380 If they do have rel nofollow or if it's not hyperlinked, then you want to reach out to the journalist 03:07.380 --> 03:14.700 or blogger who ever made that link and ask them to please change it to a follow instead of a nofollow 03:14.700 --> 03:18.560 and to make it a hyperlink if it's not already a hyperlink. 03:18.570 --> 03:23.820 And lastly, what I want to bring to your attention is if you do those listicles where a lot of experts 03:23.820 --> 03:26.490 add to your article, guess what? 03:26.490 --> 03:28.140 You don't have to write that article. 03:28.140 --> 03:32.310 You don't have to write the content because the content is written by the experts. 03:32.310 --> 03:38.100 So you see how doing the reverse publicity method and getting publicity from in other ways actually 03:38.100 --> 03:40.290 builds you all the links you will ever need. 03:40.290 --> 03:44.790 So your website will be extremely authoritative and it will rank highly in Google and you'll you will 03:44.790 --> 03:50.670 save a ton of money on hiring SEO freelancers and you will save a ton of money and time because you're 03:50.670 --> 03:54.180 not going to have to write the actual content regularly will be written for you. 03:54.180 --> 04:00.480 So those are the fantastic ways that publicity will also boost your SEO and backlinks and all that in 04:00.480 --> 04:04.680 the most legitimate way so that you'll never have to worry about being penalized or anything like that. 04:04.680 --> 04:11.790 Whereas if you hire freelancers, often they cut corners and their strategies will much more often penalize 04:11.790 --> 04:16.080 your site because you usually they do some spammy strategies that you might not even be aware of. 04:16.080 --> 04:18.510 But this way you'll never get penalized. 04:18.510 --> 04:19.890 You'll get amazing links. 04:19.890 --> 04:23.910 You'll save money and time by not having to do your SEO. 04:23.910 --> 04:25.800 So it's the best of all worlds.