WEBVTT 00:00.330 --> 00:05.670 I want to introduce you to a really savvy and smart publicity method that you can use on day one of 00:05.670 --> 00:06.880 your business for free. 00:06.900 --> 00:13.710 Even if you're starting out and it's a way to get celebrities and known authorities in your industries 00:13.710 --> 00:15.810 to give you publicity to promote you. 00:15.810 --> 00:21.390 And it's something I learned from Burt Martinez of Burt Martinez dot com, who is a veteran of the publicity 00:21.390 --> 00:21.810 world. 00:21.810 --> 00:24.360 This method is something that he came up with. 00:24.390 --> 00:30.540 He noticed that all the biggest celebrities today, Oprah Jack Cranfield, who is a business celebrity, 00:30.540 --> 00:38.190 and others, many of them built up their own celebrity status and credibility and authority by interviewing 00:38.190 --> 00:39.970 others on their show. 00:39.990 --> 00:47.890 They would get publicity and fame by association with the people that they invited on their shows. 00:47.910 --> 00:49.350 So what does that mean for you? 00:49.350 --> 00:52.960 On day one, you can start a YouTube channel, podcast or blog. 00:52.980 --> 00:56.810 These days, YouTube and podcast shows are a little bit more popular to start. 00:56.820 --> 01:03.630 They're easier to grow and you can begin invite people onto your show to be as guests, to promote whatever 01:03.630 --> 01:08.730 they're promoting, whoever you want to network with, whoever you want to promote your business, you 01:08.730 --> 01:13.980 invite them on your show because as soon as the show is over and it's live, they're promoted on this 01:13.980 --> 01:14.610 show. 01:14.610 --> 01:19.950 So they're going to have a lot of incentive to promote it on their social media to their audiences. 01:19.950 --> 01:25.680 And they have large audiences, They have authority, and you'll be seen with them in the interview. 01:25.680 --> 01:27.270 So it's by association. 01:27.270 --> 01:33.390 You'll be getting some of their authority and traffic that they'll be incentivized to promote your business 01:33.390 --> 01:34.410 to their audience. 01:34.410 --> 01:37.980 And the more your shows grow, the bigger that your guest will become. 01:37.980 --> 01:42.270 Your show will be more attractive for people to come on your show because you're giving them free publicity. 01:42.270 --> 01:44.940 So there are a few main benefits from this. 01:44.940 --> 01:51.330 First benefit you already understand they'll be incentivized to promote your show, so they'll go the 01:51.330 --> 01:52.350 extra mile for you. 01:52.350 --> 01:56.250 You'll actually build a relationship with the people you interview. 01:56.250 --> 02:02.130 And if you interview many people over time, you're going to build up many amazing business relationships 02:02.130 --> 02:03.980 with some of the top people in your industry. 02:03.990 --> 02:10.080 It positions you as also one of the top people in your industry because you're so well networked with 02:10.080 --> 02:10.530 them. 02:10.530 --> 02:15.690 Everybody else wants to network with you because through you they can get access to everybody else. 02:15.690 --> 02:17.400 You're seen as the authority. 02:17.400 --> 02:23.550 And lastly, you get to pick the brains of some of the top, top people in your industry without interviewing 02:23.550 --> 02:29.730 them on your show would either be nearly impossible or very expensive, or they just wouldn't have time 02:29.730 --> 02:30.150 for it. 02:30.150 --> 02:36.570 But because you're promoting them on your show, you're creating a situation of reverse publicity whereby 02:36.570 --> 02:42.750 giving them publicity, you're getting publicity for yourself, double or triple back the effort that 02:42.750 --> 02:43.260 you put in. 02:43.260 --> 02:47.610 So that's the reverse publicity method from now on in this course, when we're going to talk about, 02:47.610 --> 02:53.520 hey, start your show, do your YouTube, anything you build up, you can use that for the reverse publicity 02:53.520 --> 02:55.770 method because you can start promoting others. 02:55.770 --> 02:59.640 They're going to want to retweet, reshare, and they'll appreciate. 02:59.640 --> 03:04.380 And that's the start of a wonderful potential business relationship that you should have with as many 03:04.380 --> 03:10.830 people as possible who are top people in your industry that will eventually build you up and position 03:10.830 --> 03:13.980 you as an amazing authority in your industry. 03:13.980 --> 03:18.630 And when you're seen as an authority in your industry, everybody else is going to want to network with 03:18.630 --> 03:21.420 you and interview you and listen to you.