WEBVTT

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With this video.

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I want to introduce the next section that's coming up in the course.

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And that's going to be about publicity, which is a confusing word.

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So I'm going to explain it a little bit.

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Publicity is when you get free.

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Free mentions in big publication publications, big podcasts, big influencers, big radio shows like

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magazines, big websites, journalists covering your business for free.

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See, that's really contrasted by influencer marketing, because influencers are the very same people

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who might promote you for free, but they don't.

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You have to pay influencers.

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But if you position your business in an interesting enough way, they all promote you for free because

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it makes sense for their audience or something else works out.

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And so publicity is actually something that's existed way before influencer marketing, and influencer

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marketing is a little bit related.

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Well, if you're paying for your promotion, well, you might as well run ads.

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And later in the course we are going to talk about specifically influencer marketing.

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But publicity is more exciting because publicity is when you position your business in a cool enough

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way, interesting, compelling enough way so that these big publications give you promotion for free

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with a lot of like a flood of traffic.

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So that's publicity free endorsement by others without you paying them.

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Similar to influencer marketing, except influencer marketing, you got to pay.

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So that's publicity.

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It's really exciting.

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So let's begin.