WEBVTT 00:00.420 --> 00:01.260 In this video. 00:01.260 --> 00:02.400 We're going to have a real treat. 00:02.400 --> 00:09.120 I'm going to give you four ways to promote just about anything an app, a product, a personal brand 00:09.120 --> 00:10.820 content that you made. 00:10.860 --> 00:17.880 And the great thing about these ways is that they all have the potential to go really big and they all 00:17.880 --> 00:21.480 can be implemented either today or as soon as this week. 00:21.780 --> 00:26.090 And I'm actually doing all these four things right now with my music. 00:26.100 --> 00:29.880 I have a passion project, like a hobby that I really love and it's music. 00:29.880 --> 00:36.180 I don't make any money from it, but right now I'm doing all these four things to promote my music. 00:36.180 --> 00:38.250 So if you're wondering like, is he promoting something? 00:38.250 --> 00:39.720 Well, I don't make money from it. 00:39.720 --> 00:44.010 If you've done anything as an amateur musician, you know that you actually just lose a lot of money 00:44.010 --> 00:44.250 with it. 00:44.250 --> 00:49.500 So anyway, let me show you the music website that I'm promoting, and then I'm going to show you exactly 00:49.500 --> 00:51.480 what I'm doing to promote it in a big way. 00:51.480 --> 00:53.820 So the website is touched by a song. 00:53.820 --> 00:57.780 So now that you understand what I'm doing, let me show you exactly what I'm doing to promote this. 00:57.780 --> 01:04.530 Now, first, and perhaps the most fun, I made a bunch of clothing with my brand on it. 01:04.530 --> 01:05.340 Look at this. 01:05.610 --> 01:11.130 I literally went to Custom Inc dot com, which is a website that allows you to just create your own 01:11.130 --> 01:11.910 designs. 01:11.910 --> 01:14.490 And all I did is I chose a color of a t shirt. 01:14.490 --> 01:17.700 By the way, these buff arms, that's not my arms, that's a model. 01:17.700 --> 01:23.460 But you see, I put my URL of my website touched by a song and I put a guitar there. 01:23.460 --> 01:26.910 So, you know, I walk around sometimes people ask me, Hey, do you play music? 01:26.910 --> 01:28.500 What is this thing touched by a song? 01:28.500 --> 01:29.970 And by the way, I also made a hat. 01:29.970 --> 01:33.600 And by the way, I also made a hoodie, the hoodie I made from a different place. 01:33.600 --> 01:39.570 But you see, if I zoom in, you can see basically touched by a song dot com and that little guitar, 01:39.600 --> 01:42.000 very similar, terrible design. 01:42.000 --> 01:43.440 It's like basically I made it. 01:43.440 --> 01:45.660 If you hire a designer, it will be nicer. 01:45.660 --> 01:52.140 But even so, I just have fun walking around in this clothing and a bunch of people see it because I 01:52.170 --> 01:55.620 wear my hat all the time and when it gets colder, I wear the hoodie. 01:55.620 --> 01:59.790 When it gets warmer, I wear the t shirt and I have a bunch of designs that I made. 01:59.790 --> 02:03.030 And it's really fun and it's a conversation starter and I love talking about it. 02:03.030 --> 02:04.440 So for me, this is great. 02:04.440 --> 02:11.190 Now let's say you make a really nice design and you upload this design onto Etsy, onto Amazon. 02:11.400 --> 02:17.730 Now this is where it can go big because let's say people search Amazon or Etsy for something like music 02:17.760 --> 02:20.130 t shirt in my case, because it's music, right? 02:20.130 --> 02:23.820 In your case, if you're promoting something else, it would be something else but something on the 02:23.820 --> 02:24.870 theme of your business. 02:24.870 --> 02:32.520 And then if you can be number one or on the first page of Amazon or Etsy or even promote the shirts 02:32.520 --> 02:37.350 on your website, like I don't actually try to sell these shirts because for me, this is not about 02:37.350 --> 02:37.860 making money. 02:37.860 --> 02:40.440 For me, this is about sharing something that I love. 02:40.440 --> 02:45.150 But at the same time, even if it wasn't about making money, if more people walked around with these 02:45.150 --> 02:50.610 shirts, not just me, but five people, ten people, 20 people, 100 people walked around with the 02:50.620 --> 02:52.770 shirt on just because I was able to sell to them. 02:52.770 --> 02:57.480 Well, that's branding now, especially if the shirts are attractively designed. 02:57.480 --> 02:59.910 So that's sort of like step two of this strategy. 02:59.910 --> 03:04.290 First, you make the clothing for yourself, then you make a nice design and then you promote that design 03:04.290 --> 03:09.660 on Amazon, Etsy, and then hopefully that becomes one of the top T-shirts in that little subnet and 03:09.660 --> 03:11.430 then people just buy it randomly. 03:11.430 --> 03:15.060 Random people will buy it and it has a little bit of your promotion in there. 03:15.060 --> 03:19.770 And also, of course, you can sell it to fans who, if they are your fans, they will buy it and they 03:19.770 --> 03:20.820 will proudly wear it. 03:20.820 --> 03:22.530 And that's just every person wearing it. 03:22.530 --> 03:24.180 It's more and more promotion for you. 03:24.180 --> 03:26.880 So I love this clothing strategy. 03:26.880 --> 03:29.820 It's fun and it's actually exponentially effective. 03:30.060 --> 03:33.690 Not to mention that if you do want to make money, you'll make a lot of money. 03:33.690 --> 03:40.800 If you're on the number one page of Amazon or Etsy selling your clothing design and you can easily create 03:40.800 --> 03:47.190 your clothing brand on Amazon, all you do is go to merch that Amazon.com, they print the shirts for 03:47.190 --> 03:49.050 you, they ship the shirts for you. 03:49.050 --> 03:52.200 All you have to do is upload your designs and go through the sign up process. 03:52.200 --> 03:53.730 And it's actually pretty easy. 03:54.120 --> 04:00.780 Very similarly with Etsy, and there's a bunch of additional smaller but still popular t shirts sites 04:00.780 --> 04:03.150 like Redbubble dot com and so on. 04:03.150 --> 04:08.820 So you can sell your t shirts with your brand that you're promoting on all these places, make a little 04:08.820 --> 04:11.670 money and also promote your brand. 04:11.850 --> 04:17.460 Now let's look at a second way to promote your brand, and that is with an e-book. 04:17.460 --> 04:21.720 Now, if you're thinking like, I don't want to write an e-book, do I have to write the whole book? 04:21.720 --> 04:22.380 Look at this. 04:22.380 --> 04:23.790 I wrote a little e-book. 04:23.790 --> 04:27.600 Now, first of all, I'm kind of an experienced writer. 04:27.600 --> 04:29.520 I have a bunch of business books that I've written. 04:29.520 --> 04:31.230 Those books have nothing to do with my music. 04:31.230 --> 04:35.670 So what I did is I actually put together a tiny book for my music. 04:35.670 --> 04:42.630 If I sign into my CDP that Amazon.com Kindle Direct publishing is basically a way for you to just upload 04:42.630 --> 04:44.130 your book onto the Kindle. 04:44.130 --> 04:50.310 I have lyrics for my songs, and all I did was create a poetry book with songs that basically the lyrics 04:50.310 --> 04:55.950 of my songs and you can have this made as an e-book and as a paperback book. 04:55.950 --> 04:59.910 Again, Amazon does everything they print and ship and the great. 04:59.980 --> 05:01.720 Thing is, the book doesn't have to be long. 05:01.720 --> 05:05.500 Like my book, when I launched, it was only like just over 20 pages. 05:05.500 --> 05:08.290 And mostly it doesn't almost cost anything. 05:08.290 --> 05:10.030 Like here it's only listed at $0.99. 05:10.030 --> 05:13.330 And what I do is I go here, promote and advertise. 05:13.330 --> 05:17.890 What they allow to do is free book promotion right here, you see. 05:17.890 --> 05:20.230 So I create a free new book promotion. 05:20.560 --> 05:23.440 I'm not going to run it here, but you'll see how it works. 05:23.440 --> 05:31.000 And you basically are able to run the book for free as a promotion for five days every quarter so you 05:31.000 --> 05:32.670 can give it away for free. 05:32.690 --> 05:33.550 Get some readers. 05:33.550 --> 05:39.310 And if those readers like what you have to say in your book, they'll go on to browse more of your content 05:39.520 --> 05:40.930 and hopefully become fans. 05:40.930 --> 05:46.120 Because this book is a relatively promotional book of your bigger brand. 05:46.120 --> 05:52.150 And the great thing is, well, let's say I go to Amazon and I actually want to search for something 05:52.150 --> 05:57.580 like poetry book with lyrics, and obviously my book is on the Kindle, so I'm going to choose to search 05:57.580 --> 06:00.970 on the Kindle only I just haven't made it on paperback yet. 06:00.970 --> 06:02.290 But you can easily do that. 06:02.380 --> 06:08.410 You see, if I search for something like poetry book with songs when I scroll down this book of mine, 06:08.410 --> 06:10.660 this is my book, poetry book with songs. 06:10.660 --> 06:12.130 It's on the first page. 06:12.130 --> 06:15.490 And of course, not many people search for poetry book with songs. 06:15.490 --> 06:19.210 But what people do search for is poetry book. 06:19.270 --> 06:27.880 Now, my job here, my goal is to promote this so much that this book starts to rank for poetry book 06:27.880 --> 06:31.270 or similarly popular searches, which is obviously difficult. 06:31.270 --> 06:35.080 But again, if this happens, I'm going to make a lot of money with this book by itself. 06:35.080 --> 06:36.400 But that's not even my goal. 06:36.400 --> 06:43.570 The goal is actually to have people read the book, enjoy the book, and go on to become fans of my 06:43.570 --> 06:46.390 work and go on to visit my YouTube and so on and so on. 06:46.390 --> 06:47.680 But it doesn't have to be music. 06:47.680 --> 06:49.090 The music is just an example. 06:49.090 --> 06:51.700 Obviously you have an app on some topic like dating. 06:51.700 --> 06:54.850 You can have a dating book and people can go on and get your app. 06:54.850 --> 07:01.660 Or if you have any product, create a book that addresses some issue that your readers might have that 07:01.660 --> 07:06.010 your product helps with, so that your product is a natural transition. 07:06.010 --> 07:10.060 And again, if you want to have a 20 or 30 page book, it's very easy. 07:10.060 --> 07:11.920 You can turn that into a longer book later. 07:11.920 --> 07:15.070 You can just keep adding to the book and add new additions. 07:15.070 --> 07:22.660 But in the beginning it's really like only 10,000 words of writing, which is actually not that hard 07:22.660 --> 07:22.990 at all. 07:22.990 --> 07:27.610 It's just a few blog posts that you put together so you can have something very minimal. 07:27.610 --> 07:30.130 And if you don't like writing, you can have somebody write it for you. 07:30.130 --> 07:32.710 And it's not that expensive to have that outsourced. 07:32.860 --> 07:38.350 And of course, if you're already writing a book on some topic, the bonus tip is that you can actually 07:38.350 --> 07:42.460 just have a course created on that same topic to same content as your book has. 07:42.460 --> 07:46.570 But the book is for people who like to read, and the course will be for people who like to learn by 07:46.570 --> 07:47.440 watching video. 07:47.440 --> 07:49.690 Now what's the third promotion? 07:49.690 --> 07:52.690 And that is to create a cool email signature. 07:52.780 --> 07:56.770 Whenever you send an email, you can choose to include your signature. 07:56.770 --> 08:02.980 Obviously, for some professional things, I wouldn't include my music, but if it's two friends or 08:02.980 --> 08:10.450 if it's to anybody else, I may choose to add a certain signature to my email and it would look something 08:10.450 --> 08:10.780 like this. 08:10.780 --> 08:15.610 So like, let's say I go to Gmail, what I would do is I would go to settings here and then I would 08:15.610 --> 08:17.200 click see all settings. 08:17.530 --> 08:22.540 And then what I want to do is scroll down to the signature and there you go, you see the signature 08:22.540 --> 08:26.620 area and you just say, create new, give it a name, like a specific song. 08:26.620 --> 08:29.980 So I recently released a song, it's called Kissed By a Song. 08:29.980 --> 08:34.660 So I might just do that by a song promotion create. 08:34.660 --> 08:40.450 So it lets me create a whole signature so I can write something like my new popular song. 08:40.450 --> 08:43.750 And then I'm going to go to YouTube and just get the URL that I want to promote. 08:43.750 --> 08:44.620 Paste that. 08:45.100 --> 08:49.570 And also what you can do is just to draw attention, add an image. 08:49.570 --> 08:54.820 So I'm going to go and upload this image that I already have saved, but you can upload any. 08:54.820 --> 08:59.740 So this is kind of like me performing so people can see, Oh, this guy performs, even people who you 08:59.740 --> 09:03.130 might email, but they have no idea what you do on the side. 09:03.130 --> 09:03.370 Right? 09:03.370 --> 09:06.400 Maybe some acquaintance or this is how they get to know and they might appreciate it. 09:06.400 --> 09:07.750 They'd be like, Wow, I had no idea. 09:07.750 --> 09:10.480 I like sings and they'll be like, Is it terrible? 09:10.480 --> 09:11.110 Let's see. 09:11.140 --> 09:13.810 So then they might click on my YouTube. 09:13.810 --> 09:16.540 And of course my goal right there is accomplished. 09:16.540 --> 09:17.140 Boom. 09:17.140 --> 09:18.280 That's what I wanted to do. 09:18.280 --> 09:20.410 That's why I'm creating this signature. 09:20.410 --> 09:21.490 So I'm going to select. 09:21.850 --> 09:23.770 And so it looks pretty cool, right? 09:23.770 --> 09:27.700 I got this image and they have promotion of my song. 09:27.730 --> 09:31.300 Of course, the link, if you have it, you should always link it. 09:31.540 --> 09:34.600 So it shouldn't just be a static link, just text. 09:34.600 --> 09:35.350 It should be linked. 09:35.350 --> 09:35.740 Perfect. 09:35.740 --> 09:37.360 So people can easily click on it. 09:37.360 --> 09:42.820 And then the image itself, it might be a little big, so you might want to make it like this, right? 09:42.820 --> 09:45.610 So it's not obnoxiously big and then it's really cool. 09:45.610 --> 09:50.170 And then when you're done, what you want to do is scroll to the bottom and say, Save changes. 09:50.170 --> 09:55.390 So when you after that compose an email, Look, here's your signature. 09:55.390 --> 09:59.890 You're promoting your product or your business or content, whatever you're promoting. 10:00.130 --> 10:00.690 Boom. 10:00.700 --> 10:03.750 Now I'd probably make my image even a little smaller. 10:03.760 --> 10:11.080 But essentially now you can do all these things, and if you promote all these channels long enough, 10:11.080 --> 10:15.550 they themselves will start drawing new potential fans and customers. 10:15.550 --> 10:21.940 That's the beauty of them, is that most of these strategies can grow big and if they can't grow big, 10:21.940 --> 10:27.130 they win with engagement because people you're emailing with, they're probably friendly with you. 10:27.130 --> 10:32.620 And so they actually probably will want to take the step forward and learn more about you, especially 10:32.620 --> 10:37.090 with something interesting and you make it appealing with your copyrighting here. 10:37.090 --> 10:42.220 So it's either potential to scale or potential to make a human connection.